AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
The PR industry is global. The answer engines don't always reflect it. Everything-PR's atlas of the leading PR markets and sectors — Asia-Pacific, Europe, Middle East, Africa, North America, Latin America, plus aerospace/defense, climate, mining, oil & gas. The market-level companion to the EPR PR Firms Directory.
LaunchSquad is a 25-year independent storytelling, PR, and content marketing agency founded 1999 by Jesse Odell. Headquartered in San Francisco with offices in NYC, LA, Boston, Chicago, Austin, Denver. Virtual-first. 100+ colleagues, 900+ lifetime clients. Specialty: AI, climate, healthcare, fintech, consumer tech.
Clarity Global — formerly Clarity PR — is a senior-led global growth consultancy for B2B tech brands. Founded 2012 by Sami McCabe in London, now led by CEO Rachel Gilley (since May 2024). 100+ team across EMEA, North America, APAC. Independent with minority investment from The Brewery network.
Judge Public Relations is a veteran-owned, full-service PR, marketing, and creative agency founded 2011 by James Judge in Tampa, Florida. Primary presence Tampa, Miami, Washington DC. James Judge is a Coast Guard veteran and 2022 Republican nominee for Florida's 14th Congressional District. Launched AI-powered PR service in 2026.
Anat Gerstein Inc. (anat.) is a full-service communications firm founded 2010 by Anat Gerstein that exclusively serves nonprofit and government organizations. Headquartered in NYC's Garment District. Named Observer's 2025 Top PR Firm. Launched anat. Digital in January 2026.
rbb Communications is an independent, woman-led integrated communications agency founded 1975 in Miami. Six-time national Agency of the Year. CEO Christine Barney, APR (since 2001) appointed first two-term chair of Miami-Dade Beacon Council Nov 2025. Trademarked Breakout Brand strategy. ~122 employees, PROI Worldwide network.
Thunder11 is a C-level communications boutique founded 2007 by Marco Greenberg in New York City. Specializes at the intersection of technology, healthcare, and public affairs. ~12 people, ~$6M revenue. Clients include Fortune 500 corporations, venture-backed startups, foreign governments, and NGOs.
Autumn Communications is a bi-coastal full-service communications agency founded 2009 by Shelley Reinstein. Offices in NYC and LA. Specializes in fashion, lifestyle, food & drink, wellness, entertainment, technology. Practices: PR, influencer, affiliate, experiential. Clients include Amazon, Lyft, FIGS, Goldbelly.