Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.
A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.
Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha. The firm builds and launches consumer brands across fashion, beauty and wellness, fitness, consumer tech, and retail. In November 2021, French/West/Vaughan (FWV) took an equity stake in Big Picture PR.
The Bradford Group is a Nashville-based PR, content marketing, and social media firm founded 2000 by Jeff Bradford. Merged with Dalton Agency in April 2020 to create Nashville's 4th largest PR and advertising firm. Industries: CRE, construction, finance, healthcare, tech, professional services.
Porter Novelli was founded 1972 in Washington DC by Bill Novelli and Jack Porter and pioneered modern social marketing. The firm is being integrated into FleishmanHillard as a dedicated brand following Omnicom's February 2026 PR portfolio restructuring. Former CEO Jillian Janaczek transitions to FleishmanHillard Americas CEO.
Weber Shandwick is one of the largest global PR networks. Founded January 2001 in New York, now part of Omnicom Public Relations Group after the November 26, 2025 IPG acquisition. CEO Susan Howe retires September 2026; Karen Pugliese succeeds. Confirmed unaffected by the February 2026 OPRG restructuring.
Everything-PR's running record of B2C and B2B agency acquisitions, holding-company moves, and the independents holding the line. Updated annually.
Saatchi & Saatchi built the largest agency in the world by 1986, lost it in a 1995 boardroom revolt, and shaped the holding-company model that defines PR and advertising today.