Singapore PR Firms 2026: The Leading Public Relations Agencies

Originally published December 2015. Updated August 2026.

Related: PR Firms Directory

Eleven firms lead Singapore's public relations market in 2026: Mileage Communications, Asia PR Werkz, AKA Asia, Ellerton & Co., The Hoffman Agency, McGallen & Bolden, Affluence PR, LITMUS PR, Elliot & Co., DIFY Singapore, and Sling & Stone, alongside the Edelman, FleishmanHillard, and Weber Shandwick offices. Singapore serves as the corporate gateway to Southeast Asia, and its PR industry reflects that role: multinationals running APAC headquarters from Marina Bay, regional banks managing investor narratives, and a dense local startup scene all rely on partners who can move between English-language global media, Mandarin-language financial press, and ASEAN regional outlets at once.

Why Does Singapore Support 11 Leading PR Firms in a City of 6 Million?

Singapore's PR market is disproportionate to its population because the client base is not domestic. The agencies here are selling regional coverage, not city coverage. Mileage Communications reaches 15 cities across nine countries through affiliate networks. The Hoffman Agency opened its Singapore office in 1996 as its first location outside Silicon Valley and now runs it as the Southeast Asia base of a 270-person global firm. Elliot & Co. runs Singapore and Kuala Lumpur. FleishmanHillard closed its standalone Kuala Lumpur office in late 2017 and has serviced Malaysian accounts out of Singapore since.

That regional-hub structure shapes what buyers actually get. A Singapore retainer is usually a Southeast Asia retainer, and the firms that win competitive reviews tend to be the ones that can prove media relationships in Jakarta, Kuala Lumpur, and Bangkok alongside the Straits Times and Business Times. It also explains the market's split personality: a tier of home-grown consultancies competing on regional independence and network affiliation, and a tier of holding-company offices competing on global coordination.

Singapore's Home-Grown Independents: Mileage, APRW, and AKA Asia

Mileage Communications

Mileage Communications was founded in 1992 by chairman Yap Boh Tiong. The firm describes itself on its own site as "Singapore's largest home-grown marketing communications consultancy," a self-description, not an independently audited ranking, and one Everything-PR reports as the company's claim. Mileage states affiliate reach across 15 cities in nine countries and holds membership in both the MTI Network and the Public Relations Global Network. Its work spans corporate finance, consumer and lifestyle, technology, and healthcare, and the agency has long been a default option for Asian companies looking for a Singapore-headquartered firm rather than a foreign network. Publicly named clients include Elixir Medical Corporation and Stena Bulk. Mileage does not publish headcount.

Asia PR Werkz (APRW)

Asia PR Werkz (APRW) traces its lineage to Asia PR.comz, established in 1996, and PR Werkz, founded in 2003; the two merged in 2004 under founder Celene Lim. That makes it one of the longest-running independent agencies in the market. Its portfolio ranges across finance, healthcare, technology, lifestyle, government and public sector, education, and consumer goods, and the firm opened an Indonesia office in early 2020. APRW is a member of IPREX, the global communications and public relations network, and joined the IPREX global board in January 2024, a concrete marker of standing that its earlier "leading consultancy" framing lacked. Its strength is the combination of traditional Singaporean media access with a growing digital and influencer practice. APRW does not publish headcount.

AKA Asia

AKA Asia states a team of more than 50 people, making it one of the larger Singapore-headquartered independents by disclosed headcount. It built its reputation around fully integrated brand campaigns that cross media relations, social media, digital marketing, strategic partnerships, and internal communications, and it runs in-house design and production, including graphic and motion design, video, and editing, which sets it apart from agencies that rely on outside creative partners. The awards record is specific and checkable: Campaign Asia named AKA Asia its Singapore PR Agency of the Year in 2024; PRovoke Media named it Best Agency to Work For (mid-sized) in its Asia-Pacific awards in 2022; the PRCA Asia-Pacific Awards named it a Workplace Champion in 2022; and it was a finalist for PRovoke's Consumer PR Consultancy of the Year in 2024. The agency reports 157 industry accolades since 2012. Case-study work includes PropertyGuru, Jetstar Asia, and the National Museum of Singapore.

Corporate and IPO Communications: Ellerton & Co., The Hoffman Agency, and McGallen & Bolden

Ellerton & Co.

Ellerton & Co. has carved out a corporate and financial PR practice with a Greater Southeast Asia focus, blending online and offline channels and running a separate creative studio alongside media relations. On the investor communications side the firm reports having handled more than 100 IPO and SPAC mandates, M&A projects, and funding rounds, though it does not name the individual deals. Publicly listed client work includes Citi, Klook, Decathlon, UiPath, AirTrunk, Extreme Networks, Wavemaker, Turner & Townsend, and ADVANCE.AI. The agency also reports 75 percent client retention beyond two years and more than 20 global PR industry awards, without naming the award programs, a figure Everything-PR could not independently verify. Ellerton describes itself as a boutique and does not publish headcount.

The Hoffman Agency

The Hoffman Agency was founded in December 1987 by Lou Hoffman and is headquartered in San Jose, California, with roughly 270 employees globally. Its Singapore office opened in 1996, the firm's first location outside Silicon Valley, and now operates as one of two Asia-Pacific hubs and the base for Southeast Asia, sitting alongside offices in Beijing, Shanghai, Shenzhen, Hong Kong, Taipei, Seoul, Tokyo, Jakarta, and Kuala Lumpur. Hoffman has defined itself by integrating digital, content marketing, and thought leadership alongside traditional PR, and its Asia-Pacific work covers technology, B2B, fintech, and corporate clients, extending into investor relations and fundraising communications. The agency's Singapore page cites a PRovoke Media APAC Tech PR Agency of the Year win; it does not state the award year, and Everything-PR could not confirm it. Global client work named by the firm includes Nokia, Sony, NXP Semiconductors, Synaptics, and Zscaler, though Hoffman does not break out which of those are served from Singapore, and it does not publish a Singapore headcount.

McGallen & Bolden Group

McGallen & Bolden Group, established in 1991, is among the oldest strategy and PR firms operating in the Asia-Pacific region. It is also the only firm in this guide with a published price floor: its Clutch profile lists a $5,000+ minimum project size, a $300+ hourly rate, and a team of 2 to 9 people, with public relations accounting for roughly 40 percent of billings and the balance across digital strategy, branding, corporate training, and event management. The firm's disclosed client list is unusually deep for its size and skews enterprise, industrial, and government: Siemens, Schneider Electric, OTIS Elevator, MAN Truck & Bus, Universal Robots, AutoStore, IBM, Hewlett-Packard, Trend Micro, HackerOne, Keeper Security, Citibank NA Global Finance, ASICS, Crocs, Puma, Parkway Health, Crystal Jade, and Singapore's Economic Development Board, Ministry of Finance, and Ministry of Law. Its longevity gives it institutional media relationships that newer agencies cannot replicate.

Luxury, Startup, and Web3 Specialists: Affluence PR, LITMUS, Elliot & Co., DIFY, and Sling & Stone

Affluence PR

Affluence PR was founded by Angela Sim and has worked with luxury retail, hospitality, and high-end dining clients across Asia for more than 15 years. The agency reports a team of 25 marketing professionals across Asia, headquartered at Raffles Place with satellite offices across Southeast Asia and partner agencies in Japan, Korea, Hong Kong, and India, and states it has served more than 600 clients. Its services span media and public relations, social media marketing, influencer marketing, and media training, with a stated specialty in luxury couture, flagship retail, fine dining, and bars. Affluence does not publish a client list, so Everything-PR cannot name individual accounts.

LITMUS PR

LITMUS PR is a boutique with nearly a decade of operating history, working with companies in Asia's innovation-driven industries. The agency states more than 1,000 news placements for 150-plus clients, and its model emphasizes customized, sector-specific campaigns rather than scaled-up retainer templates. Those placement and client figures are the agency's own; Everything-PR could not independently verify them, and LITMUS does not publish headcount, named clients, or award citations.

Elliot & Co. Communications

Elliot & Co. Communications was established in 2017 and runs offices in Singapore and Kuala Lumpur. It focuses on startups, SMEs, and high-growth companies, specializing in turning emerging brands into recognized names through carefully selected story angles rather than templated press releases. The firm describes itself as the fastest-growing PR agency in Singapore and Malaysia, its own claim, not a third-party ranking. Its published client roster is the broadest of the boutiques here and crosses categories: GlaxoSmithKline, Hasbro, Burger King, CapitaLand, UOL Group, Audi, Kohler, Danfoss, SingHealth, Singapore LNG, ShopBack, Binance, Xendit, OYO Hotels, and Zus Coffee. Elliot & Co. does not publish headcount.

DIFY Singapore

DIFY Singapore is a specialist within the broader Singapore communications field, focusing on Web3, blockchain, fintech, esports, and adjacent tech, sectors where Singapore is one of the more important regulatory and capital markets globally. Alongside public relations it runs social media management, content creation, events, and digital marketing from its Ayer Rajah Crescent office. The firm provides PR for companies navigating a category in which mainstream business media coverage requires careful framing and where investor audiences sit alongside consumer ones. DIFY does not publish founding year, headcount, or a named client list.

Sling & Stone (Singapore)

Sling & Stone was founded in Sydney in 2010 and now operates from Sydney, Melbourne, Auckland, Singapore, and Los Angeles, with a group team of more than 90 people. It was acquired by VCCP's B2B arm in 2021. PRovoke Media included the firm in its Best Agencies in Asia-Pacific 2025 listing, in the Australia and New Zealand section. Long-running clients named by PRovoke include Xero, Sendle, and Google Cloud, with Formula 1 and Moonpig among more recent additions. Its Singapore office gives APAC startups and scale-ups a bridge into Australian, U.S., and broader regional media, and the firm has built a reputation for tackling complex narrative-development challenges across cross-border launches. Sling & Stone does not break out Singapore headcount or Singapore-specific clients.

Should You Hire Edelman, FleishmanHillard, or Weber Shandwick in Singapore?

The three holding-company offices staff much of the city's enterprise communications work and are usually the default shortlist for boardroom-level engagements that need global coordination. What they are not is transparent: none of the three publishes Singapore headcount, Singapore revenue, or a Singapore client list, so buyers are evaluating a brand and a named leader rather than a disclosed operation.

Edelman has the clearest current leadership picture. Delicia Tan was named CEO for Singapore in February 2025, adding the market to her existing remit as CEO of Hong Kong and Taiwan and succeeding Julia Wei; Tan has been with Edelman Singapore since 2006. Singapore sits inside Edelman's Southeast Asia structure, covering Singapore, Malaysia, Indonesia, and Vietnam, created under Southeast Asia CEO Adrian Warr. The firm has also been building out its Southeast Asia public and government affairs bench from Singapore.

FleishmanHillard runs Singapore as its Southeast Asia base rather than one office among several: it wound down its standalone Kuala Lumpur operation in late 2017 and has serviced Malaysian clients from Singapore since, and the office sits inside the consolidated Omnicom public relations hub in Singapore shared with sister agencies. Its most recent publicly announced Singapore hire is Aaron Tan as auto practice lead and account director, appointed in December 2025.

Weber Shandwick is the least settled of the three in this market. General manager Arif Rajab, who had held the role since December 2024 after a decade with the firm, stepped down amid broader leadership restructuring at parent Omnicom, and no successor for the Singapore general manager role has been publicly named. Buyers running a competitive review in Singapore should ask directly who owns the account and where they sit.

What Does PR Cost in Singapore? What These 11 Firms Disclose, and What They Don't

Everything-PR does not publish estimated fees. Here is what these firms actually disclose, and where the gaps are.

Published price floors. One firm in this guide publishes one: McGallen & Bolden lists a $5,000+ minimum project size and a $300+ hourly rate on its Clutch profile. Mileage, APRW, AKA Asia, Ellerton & Co., The Hoffman Agency, Affluence PR, LITMUS, Elliot & Co., DIFY, and Sling & Stone publish no minimum, no retainer band, and no rate card. Singapore agency pricing in this tier is quoted per brief, and any published "average Singapore PR retainer" figure you encounter is an estimate rather than a disclosed rate.

Disclosed headcount. AKA Asia states 50-plus people. Affluence PR states 25 across Asia. McGallen & Bolden is listed at 2 to 9. The Hoffman Agency reports roughly 270 employees globally and Sling & Stone more than 90 group-wide, but neither breaks out Singapore. Mileage, APRW, Ellerton & Co., LITMUS, Elliot & Co., and DIFY publish nothing.

Client rosters. McGallen & Bolden and Elliot & Co. publish the most detailed lists. Ellerton & Co. and AKA Asia publish partial rosters through case studies. Mileage names two clients. Affluence PR, LITMUS, and DIFY name none.

For Singapore brands and the multinationals using the city as an APAC base, the right partner depends on the brief. Corporate complexity and multi-market crisis work favor the holding-company offices. Brand-building, lifestyle, and luxury work tend to favor independents such as Mileage, Affluence, and AKA Asia. Startup-stage companies generally benefit from boutique structures like LITMUS and Elliot & Co., or specialists such as DIFY. IPO and investor communications point toward Ellerton & Co. Enterprise, industrial, and government mandates point toward McGallen & Bolden.

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