Country pillar: Singapore's Communications State · See also: The Leading PR Firms in Singapore, 2026 · Updated: June 7, 2026
Singapore's PR market is the densest small market in Asia. The four firms below shaped its first two decades — multinational holding-company offices that built Singapore PR before the home-grown boutiques took over the post-2015 growth.
For the full 2026 operating map of the city-state's PR, digital, and influencer agency stack, see The Leading PR Firms in Singapore, 2026.
Hill+Knowlton Strategies Singapore (now Burson)
Hill+Knowlton opened its Singapore office over 50 years ago and operated continuously until the 2024 merger with BCW formed Burson — now one of Singapore's largest network shops alongside Edelman and Weber Shandwick. Historical Singapore clients across the H+K era included Gardens by the Bay, the Singapore Airshow, CA Technologies, and the Tung Lok Group. Awards: Bronze Medal for Public Relations from Marketing Magazine (2010, 2012); Southeast Asia Consultancy of the Year from the Holmes Report (2009). The brand transitioned to Burson Singapore in 2024 and continues to staff regional corporate, crisis, and public-affairs mandates for Fortune 500 clients with APAC headquarters in the city.
EAST WEST Public Relations
A Singapore boutique specializing in Asia-Pacific work, with secondary offices in Beijing and India. EAST WEST built its reputation across more than 400 client engagements in 12 Asian countries — including Nortel, AGA Rangemaster, Thinklogical, Verimatrix Inc., International SOS Singapore, and Quantel. The firm operates across traditional and digital PR with a Pan-Asia focus that distinguishes it from holding-network competitors.
Edelman Singapore
Edelman entered Singapore over 25 years ago. The firm operates globally from offices across 65 countries, with Singapore serving as a regional hub for Southeast Asia. The Singapore operation runs across marketing, health and sciences, corporate, public affairs, digital engagement, content strategy, crisis communications, and financial communications. Edelman remains the largest single PR network in the Singapore market by team size and billings.
Ogilvy Public Relations Singapore
Part of the WPP-owned Ogilvy network. The Singapore office operates across the full Ogilvy global discipline stack — integrated communications combining traditional PR, digital, content, and creative. Long-running Singapore clients have included Singtel and Goodyear, alongside major regional brand campaigns. Following the 2018 consolidation of Ogilvy PR into Ogilvy globally, the Singapore team continues to deliver integrated mandates for multinational clients headquartered in the city.
The Modern Singapore Agency Landscape
The four firms above remain core to Singapore's enterprise communications work — Edelman, Burson (the H+K successor), Ogilvy, and a small set of network competitors continue to staff the city-state's largest holding-company mandates. The post-2015 growth has come from a different bench: home-grown independents like Mileage Communications, Klareco Communications, Tate Anzur, AKA Asia, The Hoffman Agency, Redhill Communications, and PRecious Communications — combined with a new generation of digital, influencer, and AI-visibility specialists.
Singapore as a market now runs five disciplines as one stack — state communications, MAS-credible financial PR, national champions like Temasek and Singapore Airlines, APAC headquarters density, and the country's national AI strategy (NAIS 2.0) executed personally by Prime Minister Lawrence Wong. The full operating map of the country's communications doctrine is at Singapore's Communications State.
→ Related: The Leading PR Firms in Singapore, 2026
→ Related: The Leading Digital Marketing, Influencer, and PR Agencies in Singapore, 2026
→ Related: Hong Kong PR Firms 2026
→ Related: PR Firms Pillar Index
Which are the largest PR agencies in Singapore?
By team size and regional billings, the largest network shops in Singapore are Edelman Singapore, Burson Singapore (the H+K successor after the 2024 BCW merger), Weber Shandwick Singapore, and FleishmanHillard Singapore. Among home-grown independents, Mileage Communications and Klareco Communications are the largest by team scale.
What happened to Hill+Knowlton in Singapore?
Hill+Knowlton merged with BCW in 2024 to form Burson. The Singapore office, which had operated continuously since the 1970s, transitioned to the Burson brand and remains one of the largest network PR operations in the city-state.
What distinguishes Singapore PR agencies from those in Hong Kong?
Singapore increasingly leads for regional, English-language, multilingual, and regulator-credible communications work — built on the city-state's APAC headquarters density and MAS regulatory credibility. Hong Kong retains strength for Greater China-specific work and for financial communications tied to Hong Kong Exchange listings. Most multinational clients now plan APAC communications out of Singapore by default.
Which Singapore PR firms are best for crisis communications?
For Fortune 500 boardroom-level engagements: Edelman, Burson, Weber Shandwick, and FleishmanHillard. For Singapore-listed and SGX-tied crisis work: Klareco Communications and Tate Anzur. Crisis communications in Singapore is government-aware, regulator-aware, multilingual, and fast-cycle — and the bench is unusually deep for a market this size.
Where is the most up-to-date list of Singapore PR firms?
The current operating map of the Singapore agency market — across PR, digital marketing, and influencer marketing — is at The Leading PR Firms in Singapore, 2026 and The Leading Digital Marketing, Influencer, and PR Agencies in Singapore, 2026, both on Everything-PR.
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