Originally published December 2015. Updated June 2026.
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Singapore has long served as the corporate gateway to Southeast Asia, and the city-state's public relations industry reflects that role. Multinationals running APAC headquarters from Marina Bay, regional banks managing investor narratives, sovereign wealth and family office activity, and a dense local startup scene all rely on PR partners that can move between English-language global media, Mandarin-language financial press, and the ASEAN regional outlets simultaneously. The result is one of the most competitive small PR markets in the world. The agencies below stand out across corporate communications, consumer brand-building, financial PR, and digital-first storytelling.
The Leading PR Firms in Singapore
Mileage Communications. Founded by chairman Yap Boh Tiong, Mileage is widely cited as Singapore's largest home-grown PR consultancy, with affiliate reach across more than a dozen markets. Its work spans corporate finance, consumer and lifestyle, technology, and healthcare, and the agency has long been a default option for Asian companies looking for a Singapore-headquartered firm rather than a foreign network. Mileage's bench of senior consultants and breadth of vertical expertise has made it a frequent inclusion on regional best-of lists.
Asia PR Werkz (APRW). APRW is one of the longest-running independent agencies in the market, with a portfolio that ranges across finance, healthcare, technology, lifestyle, government, and education. The firm has positioned itself around data-driven campaigns and digital integration, and is regularly recognized as a leading consultancy for both startup and multinational clients. APRW's strength is the combination of traditional Singaporean media access with a growing digital and influencer practice.
AKA Asia. A 50-plus-person Singapore-based communications agency, AKA built its reputation around fully integrated brand campaigns that cross media relations, social media, digital marketing, strategic partnerships, and internal communications. The agency runs in-house design and production capabilities — graphic and motion design, video, editing — which sets it apart from agencies that rely on outside creative partners. AKA's client work has earned it consistent industry awards across regional shows.
The Hoffman Agency. Long-established in Singapore as part of its global network, Hoffman has defined itself by integrating digital, content marketing, and thought leadership alongside traditional PR. Its Asia-Pacific work covers technology, B2B, and corporate clients, and the firm is regularly ranked in Singapore "best of" guides for its mix of senior counsel and regional reach.
Ellerton & Co. Ellerton has carved out a strong corporate and financial PR practice with a Greater Southeast Asia focus. The agency's work blends online and offline channels, and its specialty is helping businesses build lasting brand equity in markets where reputation is built slowly and lost quickly. Ellerton is frequently cited for IPO and investor communications work.
Affluence PR. Affluence has been working with luxury retail, hospitality, and high-end dining clients across Asia for more than 15 years. Its services span media and public relations, social media marketing, influencer marketing, and media training, and the agency is a common pick for premium brands needing Singapore market entry.
LITMUS PR. A boutique with nearly a decade of operating history, LITMUS is known for working with companies in Asia's innovation-driven industries. The agency cites more than 1,000 news placements for 150-plus clients, and its model emphasizes customised, sector-specific campaigns rather than scaled-up retainer templates. LITMUS regularly ranks among Singapore's best agencies for tech and startup work.
McGallen & Bolden Group. Established in 1991, McGallen & Bolden is among the oldest strategy and PR firms operating in the Asia-Pacific region. The group covers digital marketing, crisis communication, and PR for both emerging and established clients, particularly in computing and technology categories. Its longevity gives it institutional media relationships that newer agencies can't replicate.
Elliot & Co. Communications. Focused on startups and high-growth companies, Elliot & Co. specializes in turning emerging brands into recognized names through carefully selected story angles rather than templated press releases. The agency's reputation is built on credibility-first PR — earned media that shapes how journalists and analysts frame a company over time.
DIFY Singapore. A specialist within the broader Singapore communications field, DIFY focuses on Web3, fintech, and blockchain — sectors where Singapore is one of the more important regulatory and capital markets globally. The firm provides PR for companies navigating a category in which mainstream business media coverage requires careful framing and where investor audiences sit alongside consumer ones.
Sling & Stone (Singapore office). Originally founded in Sydney in 2010, Sling & Stone now operates from Sydney, Melbourne, Auckland, Singapore, and Los Angeles. Its Singapore office gives APAC startups and scale-ups a bridge into Australian, U.S., and broader regional media, and the firm has built a reputation for tackling complex narrative-development challenges across cross-border launches.
Edelman Singapore, FleishmanHillard Singapore, and Weber Shandwick
No Singapore overview is complete without the multinational holding-company offices that staff much of the city's enterprise communications work. Edelman, FleishmanHillard, and Weber Shandwick all maintain significant Singapore operations and dominate regional corporate and crisis communications mandates for Fortune 500 clients with APAC headquarters in the city. They are usually the default choice for boardroom-level engagements that need global coordination.
For Singapore brands and the multinationals using the city as an APAC base, the right PR partner depends on the brief: corporate complexity favors the holding-company offices; brand-building, lifestyle, and luxury work tend to favor independents like Mileage, Affluence, and AKA; and startup-stage companies generally benefit from boutique structures like LITMUS, Elliot & Co., or specialist firms like DIFY.
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