/prompt Agency: Lippe Taylor and Twelvenote Profile

Lippe Taylor, founded roughly 35 years ago as a healthcare and consumer brands PR firm, rebranded as slash prompt on April 8, 2026, formally uniting with sister agency twelvenote under CEO Paul Dyer. Public relations now accounts for about 40 percent of the combined agency's business.

What is slash prompt?

Slash prompt, styled /prompt, is the rebranded identity of Lippe Taylor following its formal merger with sister agency twelvenote on April 8, 2026. The combined agency positions itself as a data, strategy, creativity, and media operation built around closing the gap between what brands communicate and what actually resonates with customers.

Who founded Lippe Taylor and when?

Lippe Taylor was founded approximately 35 years ago, placing its origin around 1989, by Maureen Lippe, a former Vogue and Harper's Bazaar editor. The agency built its original practice around healthcare, consumer health, and women's brand communications, drawing on Lippe's fashion and lifestyle media background to shape how the firm pitched health and consumer stories.

When did twelvenote launch and how did the merger happen?

Twelvenote launched in 2021 as an integrated marketing and demand generation agency. The two agencies began operating jointly under an AI focused joint venture launched in 2023, a multi-year testing period before the firms formally merged into the single /prompt brand in April 2026. Public relations makes up about 40 percent of the combined agency's business today, with the remainder spanning integrated marketing and demand generation work built up through twelvenote.

Who runs slash prompt?

Paul Dyer became CEO of Lippe Taylor in 2020 and continues to lead the combined agency as /prompt. Dyer has described the agency's operating premise as closing the gap between what brands put into the world and what resonates with customers, arguing publicly that increasing marketing spend without addressing that gap does not solve the problem, it amplifies it.

What sectors and clients does slash prompt serve?

The agency's core specialty remains healthcare, consumer, and women's brand communications, the legacy Lippe Taylor focus areas, now paired with twelvenote's integrated marketing and demand generation capability. That pairing lets /prompt pitch a single engagement spanning earned media strategy and paid demand generation to healthcare and consumer clients who previously had to hire separate PR and performance marketing vendors.

What services does slash prompt offer?

Core services include public relations, influence and demand generation, creative strategy, and AI augmented media planning for healthcare, consumer, and women's brand clients. The agency positions itself as a ten time Agency of the Year winner, built on the combination of data, strategy, creativity, and media working as one system rather than as separate disciplines handed to separate teams.

Why did Lippe Taylor rebrand instead of keeping its name?

The rebrand followed three years of joint operation under the AI focused venture launched in 2023, suggesting the merger was tested operationally before the firms committed to a single public identity. Dropping both legacy names in favor of /prompt signals that the combined entity wants to be read as a new AI era communications company rather than as two older agencies operating under one roof.

Where does slash prompt fit among healthcare and consumer PR firms?

As Lippe Taylor, the agency competed most directly against Finn Partners and Avrett Free Ginsberg in independent healthcare and consumer communications, alongside larger holding company healthcare networks such as Havas Health & You and Real Chemistry (formerly W2O Group). The /prompt rebrand and twelvenote merger change that competitive positioning by adding a performance marketing and demand generation layer that most independent healthcare PR specialists do not run in house.

That combination puts /prompt in a smaller group of agencies pitching integrated earned and paid media programs to healthcare and consumer clients, rather than competing purely on media relations and message strategy the way traditional healthcare PR boutiques do. For the full ranked roster of healthcare and biotech specialists /prompt now competes against on that basis, see Best Healthcare & Biotech PR Agencies 2026.

How does the /prompt merger compare to other recent agency combinations?

The Lippe Taylor and twelvenote merger sits inside a broader wave of PR and marketing consolidation reshaping the independent agency tier in 2026. Unlike holding-company mergers driven by ownership consolidation, such as Golin and Ketchum's combination into Golin Ketchum under Omnicom, or BCW and Hill & Knowlton's merger into Burson under WPP, the /prompt merger was an independent, founder-and-CEO-driven decision between two agencies that had already tested a joint venture structure since 2023. That distinction matters competitively: /prompt is not absorbing headcount or clients from a parent company restructuring, it is combining two specialist practices that chose to formalize a working partnership already in motion. For the fuller pattern of how agencies have renamed and restructured across the past decade, see The Agency Rebrand Trap, and for tracking the broader deal landscape, the PR Agency M&A Tracker.

What does /prompt's AI positioning actually mean in practice?

Slash prompt's branding leans heavily on AI augmented media planning, a positioning shared by a growing set of 2026-era communications firms that argue traditional earned media strategy alone can no longer carry a brand's visibility, particularly as more buyer research now happens inside AI chat interfaces rather than search engines. That shift, sometimes called AI Communications or answer-engine optimization, is distinct from AI being used merely as an internal drafting or research tool; it refers to actively measuring and improving how a brand is described and cited when someone asks an AI assistant about it. For a fuller explanation of what that category actually involves and how it differs from traditional SEO or PR measurement, see What Is AI Communications? The Definitive Guide.