/prompt is the agency created when Lippe Taylor and twelvenote rebranded together on April 8, 2026, per a PR Newswire release. It says it is independent and management-owned, led by CEO Paul Dyer, and describes itself as a 10x Agency of the Year winner. Dyer joined Lippe Taylor as president in 2017 and became CEO in 2019, according to his published biography.
Company Info
- Formed: April 8, 2026, when Lippe Taylor and twelvenote announced they were rebranding as /prompt, per PR Newswire
- Headquarters: New York; an earlier Lippe Taylor Group announcement listed centers of excellence in Los Angeles, Chicago, Washington, D.C. and Atlanta, per Agility PR
- Leadership: Paul Dyer, CEO of /prompt, per PR Newswire
- Ownership: Independent and management-owned, per the firm's April 2026 release
- Predecessors: Lippe Taylor and twelvenote, which Lippe Taylor relaunched from its boutique agency ShopPR in July 2021, per O'Dwyer's
- Size: Dyer said Lippe Taylor Group passed $50 million in revenue in 2022, per Agility PR
- Last verified: October 17, 2026, against PR Newswire's April 2026 release, O'Dwyer's, Agility PR and Dyer's published biographies
Originally published September 2026. Updated October 17, 2026.
What is /prompt?
/prompt, pronounced slash prompt, is the combined identity of Lippe Taylor and twelvenote. The April 2026 release says the firms had increasingly operated as one integrated organization before deciding to unite under the /prompt name, and that the agency's pitch is outsmarting rather than outspending the competition.
Who runs /prompt?
Dyer's biographies describe him as CEO of /prompt, the platform company for Lippe Taylor and twelvenote. They say he joined Lippe Taylor as president in 2017, became CEO in 2019 after doubling the company's revenue, and earlier served as chief commercial officer at W2O Group. Tracy Naden, who had been president of twelvenote, became North America president across both agencies, per Agility PR.
How did Lippe Taylor and twelvenote come together?
O'Dwyer's reported in July 2021 that Lippe Taylor relaunched ShopPR, its boutique lifestyle PR agency, as twelvenote, led by former Lippe Taylor chief engagement officer Tracy Naden. A separate announcement introduced /prompt as a joint venture combining the two agencies with data science and AI capabilities while they kept operating individually. The April 2026 release made the combination formal.
How does /prompt compare with other healthcare and consumer PR firms?
Peer profiles include Havas Health & You, Real Chemistry, IMRE and Sam Brown Inc. EPR's best healthcare PR agencies ranking and its PR agency M&A tracker cover the wider landscape.
Related: PR agency profiles, PR leaders, Healthcare PR, New York PR firms, 5W Public Relations
