Marius Meiners is the co-founder and CEO of Peec AI, the Berlin marketing platform that shows brands and agencies how ChatGPT, Perplexity and Gemini mention them. A former professional esports player and venture-deals associate, he took Peec from its February 2025 launch to about $10 million in annualized revenue in roughly 15 months, a pace that has drawn coverage from TechCrunch and The Next Web.
Published November 10, 2026. Funding and revenue figures come from company announcements and press coverage and may change.
Summary
- Meiners co-founded Peec AI with Daniel Drabo (CRO) and Tobias Siwonia (CTO), whom he met in Antler's Berlin Winter 2024 cohort.
- Peec raised a seed round led by 20VC and a $21 million Series A led by Singular on November 18, 2025, about $29 million in total.
- TechCrunch reported in May 2026 that Peec crossed $10 million in annualized revenue, up from more than $4 million ten months after launch.
- Peec says it onboarded 1,300 or more brands and agencies between its February 2025 launch and its Series A.
- Meiners's background spans pro esports, software engineering and venture deals at PwC.
On this page: Background · The Peec story · Funding and growth · The product · Culture and leadership · His view of AI search · Lessons for PR and marketing teams · FAQ
Who is Marius Meiners?
Marius Meiners is a Berlin-based entrepreneur whose career blends competitive gaming, software and finance. Press profiles describe him as a former professional esports athlete who once ranked among the top 100 League of Legends players in the world, then a software engineer, and then an associate in venture deals and M&A at PwC Deutschland in Berlin from 2022 to 2024, according to a profile on Yes Press. Silicon Canals summarizes the mix as experience as a professional esports athlete, software engineer and venture deals professional.
That combination shaped Peec. Esports gave him a bias toward measurable scores and fast feedback, engineering gave him a feel for product, and deal advisory gave him comfort with investors and numbers. For a company that sells measurement to marketers, it is a useful mix.
What is the Peec AI story?
Peec AI is an AI search analytics platform for marketing teams, founded in 2025 in Berlin by Meiners, Drabo and Siwonia. The three met in Antler's Winter 2024 cohort in Berlin, united by a shared fascination with the future of search and product discovery, as BeBeez reports. Siwonia has co-founded several AI and consumer tech startups and led engineering teams at companies including Lovoo and Zapp, while Drabo founded a legaltech startup after studying law at Humboldt University, according to Silicon Canals.
Peec launched in February 2025. In its own Series A post, the company said it had onboarded more than 1,300 brands and agencies since launch and grown from $0 to more than $4 million in ARR in ten months. Read the Peec Series A announcement. EPR covered the same milestone in Berlin's Peec AI Rockets to $4M ARR in Ten Months.
How has Peec AI grown, and who funded it?
Peec has raised about $29 million across two rounds, with investors including Singular, 20VC and Antler. The table lists the milestones reported in press coverage.
| Date | Milestone | Detail |
|---|
| February 2025 | Launch | Peec opens to marketing teams and agencies |
| July 2025 | Seed round | About $8 million, led by 20VC |
| November 18, 2025 | Series A | $21 million led by Singular, with Antler, Combination VC, identity.vc and S20 |
| November 2025 | Valuation and hiring | Meiners said the valuation had tripled to more than $100 million, and Peec planned to hire 40 people in Berlin within six months |
| May 2026 | $10 million ARR | TechCrunch reported Peec crossed $10 million in annualized revenue, verified from internal dashboard data |
TechCrunch described Peec as one of Berlin's rising startups, noting that revenue grew from more than $4 million to $10 million in about six months after the Series A. Read the TechCrunch report. The company also opened a New York office with its Series A proceeds, as EPR reported.
For context on where Peec sits among funded rivals, see EPR's AI Visibility Directory, where Profound leads on funding and Peec is the best-funded of the European companies listed.
What does Peec AI do?
Peec measures how often and how a brand appears in AI answers, and it is built for marketing teams and agencies. It is priced for self-serve use, with plans reported at $95, $245 and $495 a month in EPR's directory. The product centers on clean data and clear workflows.
| Area | What it does | Who it serves |
|---|
| Visibility monitoring | Shows whether and how a brand is mentioned in ChatGPT, Perplexity and Gemini answers | In-house marketing and PR teams |
| Competitor benchmarking | Compares a brand's visibility with its category rivals | Brand and communications leads |
| Source analysis | Shows which domains and pages the engines cite | PR and content teams planning placements |
| Agency workflows | Supports agencies reporting across multiple clients | Marketing and PR agencies |
In Peec's Series A coverage, Meiners described the goal as helping marketers win where AI shapes the narrative without adding complexity. Ethan Smith, founder and CEO of Graphite, praised Peec for avoiding the feature overload he sees in other SEO and answer engine optimization platforms. That focus on simplicity is the company's main positioning against enterprise platforms.
What is Meiners's leadership style?
Meiners runs Peec with the transparency of a competitive team. The Next Web reports that Peec's revenue tracker is visible to every employee, a practice Meiners attributes to his esports background, where everyone sees the score in real time. That openness is part of why the company has been able to move quickly, and it gives employees a direct view of how their work connects to results.
He is also a visible public voice. His appearances include Antler's European Founder Conference, the Generative Engine Optimization conference, and the Road to START Summit in Berlin, hosted at Google's Berlin office, according to profiles of his speaking history. The Scaling Europe podcast featured him announcing the Series A.
How does Meiners see AI search?
Meiners's view is that buying and research behavior is moving into AI assistants, and companies must adjust. He has said that people now ask ChatGPT and Perplexity which television to buy or where to go on vacation, while Google searches decline, and that brands need to understand how they show up in those answers. This is the same shift described in EPR's engine research, which shows that each AI engine cites a different mix of sources. See EPR's ChatGPT Citation Source Index and Claude Citation Source Index for how those mixes differ.
The practical implication for communications teams is that visibility must be measured per engine. A brand can lead in one assistant and be absent in another. Peec's tools exist to make that comparison routine.
What can PR and marketing teams learn from Marius Meiners?
- Measure before you optimize. A visibility baseline across engines shows where a brand stands. Peec's growth shows how hungry marketers are for that number.
- Keep tools simple. Teams adopt platforms they enjoy using. Peec's emphasis on clean data and clear workflows is a model for internal reporting too.
- Serve agencies as well as brands. PR and marketing agencies are early adopters of AI visibility reporting, and a tool that works across clients spreads fast.
- Be transparent with your team. Sharing the revenue tracker company-wide is a management idea communications leaders can borrow for their own dashboards.
- Tell the growth story with proof. Peec's milestones, from $4 million to $10 million, were reported by independent outlets such as TechCrunch, which is the kind of third-party validation AI engines weigh heavily.
For a comparison with the category leader's founder, read EPR's profile of James Cadwallader of Profound.
