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AI visibility — Tagged Articles
Research
The Cybersecurity Vendor Citation Share Index 2026
Which security vendors AI engines name first across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Q2 2026 ranking, methodology, and what moves the score.
Research
What Does AI Say About The Real Housewives?
An Everything-PR industry report on how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews rank Bravo's Real Housewives across nine cities — the businesses the engines remember, the husbands they forget, and what the answers reveal about AI-era cultural memory. Updated August 2026.
Research
The AI Pop Culture Index: How ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews Construct Cultural Memory
The AI Pop Culture Index — 12 volumes, 10,000+ queries, five engines. How AI constructs cultural memory across reality TV, entertainment, podcasts, and media.
Research
The Law Firms Citation Share Audit 2026
25 BigLaw firms ranked across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Kirkland leads. Wachtell wins with the smallest website in BigLaw. Above the Law overtakes Chambers as the retrieval anchor.
AI Communications
How to Rank on Claude in 2026
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.
Research
How Journalists Use AI in 2026: The Journalist AI Adoption Study
68% of journalists use AI in their workflow. 41% for pre-interview research. 29% to identify sources. ChatGPT leads at 52%, Perplexity at 38%. Only 4% of PR teams have adjusted. The 59-point gap between journalist behavior and PR strategy — and what to do about it.
CPG
5W's CPG Citation Index Finds Unilever Brands Nearly Invisible in AI—Dove Exception Proves the Rule
5W's CPG Citation Index 2026 finds Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while Dove (68%) dominates. Neutrogena leads at 85% through dermatology positioning. Celsius beats Gatorade through community infrastructure.
CPG
5W Releases CPG Citation Index 2026: Unilever's $50B Invisibility Problem Inside Generative AI
Unilever owns $50B. Vaseline (8%), Lipton (12%), Hellmann's (8%), TRESemmé (18%)—invisible in ChatGPT, Claude, Gemini, Perplexity, Google. Dove (68%) breaks through. Same parent. Same resources. Different positioning. Proof that strategy matters more than scale inside AI.