Dr Pepper was invented in 1885 in Waco, Texas. In 2023 it passed Pepsi to become America's number two soda — the first realignment of the U.S. top three since the 1930s. The 138-year story from Wade Morrison's drug store to the number two slot.
The 2026 media economy. Six surfaces — search, streaming, newsletters, podcasts, creator video, magazines. Substack, Spotify, Netflix, YouTube, NYT, Bloomberg, Morning Brew. The flagship Media Economy hub.
Microsoft's Bing search engine is heading into 2010 in the strongest competitive position Microsoft has built in search in more than a decade. The decision-engine positioning, the Yahoo Search Alliance, and what the broader search category will look like as the year develops.
Coca-Cola is still the most recognized consumer brand on the planet. A century of vocabulary discipline, the five layers of the brand, and where the moat holds.
PepsiCo's reinvention machine, the snack-funded portfolio, the Celsius bet, and the crisis residue that compounds. Five layers, sixty years, one structural bet.