Technology
The Impact of AI on Public Relations: PR Now Has to Win the Answer
Buyers no longer always search, click, and read. Increasingly, they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and PR's job is to be in the answer.
Tag
AI visibility — Tagged Articles
Public Relations
PR and Communication Channels: Owned, Paid, Earned, and Retrieved
PR has run on owned, paid, and earned media for four decades. As of 2026 there is a fourth channel — retrieved media, the answers AI engines assemble when a buyer asks. The full 2026 channel architecture.
AI Communications
Search Rankings — What's Changed, What Hasn't
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.
Public Relations
Franchising PR in 2026: How Multi-Unit Brands Now Communicate, Recruit, and Defend Their Reputations
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
Search & SEO
The SEO Audit: The 2026 Playbook
The 2026 SEO audit playbook. What to audit, in what order, with which tools — and the new AI-engine retrieval layer that most audits still miss.
Marketing
How the Best Wedding Planners Market Themselves in 2026
Wedding planning is a $76 billion US industry. The seven channels that drive inquiries in 2026 — Instagram, TikTok, The Knot, Zola, WeddingWire, Pinterest, Google, AI engines, referrals — and the five attributes of planners who win.
Public Relations
How PR Changed Between 2020 and 2026: The Five Shifts That Rebuilt the Discipline
PR has changed more between 2020 and 2026 than in any previous six-year stretch. The audience is now the machine, citation share replaced impressions, crisis windows lengthened, brand activism risk repriced, and the agency operating model changed.
Reputation Management
Why Online Reviews Are More Important Than Ever
Customer reviews have moved from a side conversation in marketing to the primary reputational asset most brands now defend. Google, Yelp, Amazon, Trustpilot, G2, TripAdvisor — what makes a review carry weight, what brands should actually do.
PR Firms & Communications Agencies
Smith Publicity Tops the First Book PR Citation Share Index
Smith Publicity, Books Forward, Meryl Moss, Cave Henricks top the ranking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The first AI-visibility index for book PR.