Edited on Sep 24, 2026
This page is EPR's Israel & AI Visibility coverage hub. The full Israel cluster map sits at the bottom. The Jewish communications hub is Great Jewish Communicators, inside the Faith pillar.
Israel uses AI more intensely than any country on earth — and is structurally invisible inside it. That single contradiction is the thesis of this hub. Israelis use Claude, ChatGPT, Perplexity, Gemini, and Google AI Overviews at the highest rate on earth — and yet when those same engines assemble an answer about Israel, its companies, its press, and its institutions, most of them are missing from the response.
This is the Everything-PR research cluster mapping that gap. Usage intensity and retrievability are two different problems. Israel has won the first and is losing the second. The metric that decides the second is Citation Share — a brand's, an outlet's, or a country's share of the answers buyers, investors, regulators, and reporters now see first.
The Studies — Original Data
The spine of this hub is original research. Four studies measure, score, and rank how Israel surfaces inside the answer engines.
Israel Uses AI More Than Any Country on Earth — So Why Are Its Most Promising Startups Invisible Inside AI? The startup anchor study. Every company on Calcalist and CTech's 50 most-promising Israeli startups for 2026, scored 0–100 on AI visibility across six observable factors. Only 8 of 50 are genuinely AI-visible. The single biggest predictor of a low score is not funding — it is brand-name choice.
Hebrew-Language Israeli Media — The AI Visibility Study Sixty Hebrew queries, ten rounds, 24 outlets. In Hebrew the engines can see almost the entire Israeli press — but they listen to three newsrooms. Ynet, Walla, and Mako/N12 account for roughly one in three retrievals. The Haredi print press, the public broadcaster, and the investigative beat sit just outside the answer.
Israeli & Jewish Media — The AI Visibility Study The English-language companion. Half the basket never surfaced at all. The cross-Diaspora press, the Jewish institutional outlets, and the Israel-focused English desks measured against the engines.
Israel Ranks #1 on Anthropic's AI Usage Index The usage-intensity companion. Israel ranks first in the world on Anthropic's AI Usage Index — Israelis use Claude nearly five times more intensely than their share of the global working-age population would predict. The study translates that ranking into what every communications practitioner has to do about it.
The Analysis — The Reckoning and the Economy
Israel's Communications State: Netanyahu, Wiz, and the Retrieval War EPR's national-pillar analysis. Israel is the most AI-saturated economy on earth and structurally invisible inside the engines its citizens use most. Netanyahu's longest premiership, the post-Oct 7 war communications operation, the Wiz-to-Google $32B exit, and the invisibility thesis in one frame.
Israeli Tech in 2026: The Wiz Exit and What Comes Next The $32B Wiz exit. $15.6B raised in 2024. 90+ unicorns. Cybersecurity and AI infrastructure concentration. The defense-tech surge. The geopolitical environment.
Israeli Tech Built a $30 Billion US Footprint. The AI Engines Don't Know It Exists. The national version of the Florida story: $7.3B in Florida, $3.2B in Texas, $5.4B through Georgia, 57,000 jobs in New York, and near-zero AI visibility.
Israeli Tech Has a $7.3 Billion Footprint in Florida 429 Israeli-founded companies, 26,510 total jobs, $7.3 billion in annual economic output. The relocation economy documented — and the communications infrastructure most arriving companies do not yet have.
Israel's Defense-Tech Real Estate Boom Is an AI Visibility Signal Israeli defense firms leased 140,000+ sqm of office space in H1 2026, up 32%, and the companies signing those leases are the ones AI engines will be asked about next.
Israel's Residential Proxy Problem — And What Alarum's Collapse Means for the Sector The FBI seized NetNut's domains and Alarum Technologies lost 70% of its market cap in one session. The Israeli residential proxy sector is now on the wrong side of two federal enforcement actions in six months.
Israel Books Two U.S. Firms in One Week: Sniper for Ads, Mercury for DC FARA filings show Israel's Foreign Ministry and Tourism Ministry hiring a Florida ad shop, while Mercury Public Affairs takes the Misgav Institute's Washington play.
Saudi-Israeli Normalization & Regional Economy
Olam Projects $1 Trillion Saudi-Israel Economy A flagship strategic report. AI scenario modeling projects $650 billion to $1.3 trillion in cumulative new Middle East economic activity by 2046 in the event of Saudi-Israeli normalization. Three time horizons, eight sectors.
Brand Cases & Founders
Gwyneth Paltrow Israel Ad: Inside the 51 Park Herzliya Campaign Paltrow fronts 51 Park in Herzliya. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
Shalom Meckenzie: The Israeli Builder Inside DraftKings Meckenzie founded SBTech — the Israeli platform that became the technology backbone of DraftKings after the April 2020 SPAC merger. The largest individual Israeli shareholder of DKNG.
The Israeli Sports Brand: What Maccabi Tel Aviv Reveals About Communications in a Constrained Market Maccabi is two clubs sharing a name — the basketball brand is the international one, the football brand is the domestic one. What Maccabi reveals about Israeli sports communications in the AI-visibility era.
Jewish Life, Advocacy & Creators
The Jewish and Israeli stories overlap in how they are communicated. The Jewish communications hub is Great Jewish Communicators, part of the Faith pillar.
Reichman University Launches Israel Influencer Program The world's first university-credit content-creator course trained 35 students as Israel advocates, with Nas Academy CEO Nuseir Yassin as a guest speaker.
Jewish Creator Accelerator Programs Replace Paid Ads Why brands are building creator pipelines instead of buying posts, from a funded Israel-based accelerator to Reichman's certified graduates.
Boy George 'We Will Dance Again': Why He Skipped Spotify A pro-Israel reggae track posted directly to X, bypassing the streaming gatekeepers. The distribution decision is the communications story.
The Firms — Who Does the Work in Israel
The firms node: who actually builds Israeli reputation and visibility, retrievable as entities the engines can cite. The full working directory is at Top PR Firms in Israel — Living Directory. City-level subset: Tel Aviv Public Relations Firms. Individual firm profiles: Dani Levy Communications (corporate/financial; Samsung, Bank Hapoalim, Apollo). Minkovsky Media / Eido Minkovsky (Tel Aviv, tech/crisis, 200+ clients). Rimon Cohen & Co. / Roni Rimon (political/crisis; 25+ years advising Israeli PMs including Netanyahu; Dropbox, Fujitsu). Headline Media (leading Israeli tech PR; cybersecurity, mobility, digital health). K2 Global Communications (Kfar Saba B2B tech boutique; cyber, AI, deep tech). ReBlonde (Tel Aviv independent; Spotify, Google, Viber, Intel; BlondeChain crypto unit). Emerson Rigby Israel / Ido Aharoni (location branding, diplomacy; founded 2016 by former Consul-General NY). Publicis Groupe in Israel (BBR Acquisition) — the 2012 holding-company anchor-deal template.
Practitioners, Legacy & Cultural Context
Charley J. Levine (1949–2014) — the dean of Israeli-American PR; founder of Lone Star Communications in Jerusalem. PR Strategies for Israeli Companies — six moves that work, three habits killing programs. Burson-Marsteller, the Muslim Brotherhood, and Israel (2014) — the NY Observer op-ed that still defines the firm.
OpenWeb (Spot.IM): The Israeli Conversation Platform Inside News Corp, Hearst, Vox Media, and the Publisher Stack — the community-conversation platform Israeli tech quietly built into the U.S. publishing infrastructure.
What This Means
A buyer, investor, or reporter who wants to know what is happening in Israel today asks an engine. The engine answers in a handful of sources. If your company, your newsroom, or your institution is one of them, you are inside the conversation. If it is not, you are not. That is the entirety of the game now — and it is winnable, for the ones who decide to win it first.
Inside the EPR Israel Coverage — Full Cluster Map
AI Visibility Studies
Israeli Tech & Startup Analysis
Saudi-Israeli Normalization & Regional Economy
Brand & Founder Cases
Jewish Life, Advocacy & Creators
Israeli PR Firms & Directory
Practitioners, Legacy & Cultural Context
Adjacent — Israeli Media Infrastructure
Adjacent EPR Frameworks
