The complete Everything-PR reference on Generative Engine Optimization. Definition, operating system, measurement, the GEO Scorecard franchise, case studies, sector playbooks, and coverage — every live GEO asset, organized.
Generative AI did not "transform" public relations — that word is too soft. It rebuilt the floor. Ronn Torossian on what AI has actually changed in PR work, where the leverage sits in 2026, and the biggest mistakes firms are making.
When a tech publication picks up a luxury AI visibility study unprompted and frames it as a tech story, the category has crossed over. GEO is no longer a PR conversation.
25 US law firms ranked across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Kirkland leads. Wachtell wins with the most minimal website in BigLaw. Above the Law overtook Chambers. Westlaw and LexisNexis are paywalled out.
AI engines re-rank constantly. Citation Share earned today decays within weeks. AEO is a cadence discipline, not a campaign. Here is the math.
Search ranks pages against queries. AEO competes for inclusion inside generated answers. Same vocabulary, different game. Here is the difference.
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Citation Share shows who gets mentioned. Agent Share shows who gets picked. In agentic AI buying, that is the only share that matters.
From Google operators (site:, inurl:, intitle:) to AI engine prompt mining. The 2026 SEO and GEO discovery research stack.
The first Bollywood AI Visibility Index. 30 Indian stars scored across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Methodology, full ranking, the South India blind spot.