Reddit is the second-most cited consumer-facing source in AI answer engines, behind Wikipedia. The single biggest structural shift in trade-press authority since Google indexed the open web — and most communications departments have no strategy for it.
In Hebrew, the AI can see almost the entire Israeli press. It listens to three newsrooms.
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.
Everything-PR's inaugural annual ranking of the 100 figures shaping how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews retrieve and answer. Ten lanes across lab principals, answer engines, policy, critics, open-source, journalists, safety, infrastructure.
A user asks ChatGPT which mattress is best for back pain.The answer they receive — confident, conversational, specific — has been shaped, in part, by a Reddit thread from 2021. Three anonymous side sleepers. A moderator in r/Mattress who has spent six years correcting misinformat…
Earned media is no longer just a supporting tactic; it's the foundation of a strong GEO program in the age of AI. AI engines disproportionately cite established publications due to built-in trust signals from LLM training and retrieval engine authority weighting. Learn why tier-1 placements create lasting "retrieval anchors" that compound across every buyer consideration cycle, every prompt, and every AI engine.
SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.
280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.
The April 23 Schedule III order didn't unlock NYSE and NASDAQ for cannabis. It cracked the door for one category. The operators that move first will reset the public-market narrative — if their communications is ready.
Multi-state operators chase national citation share. Single-state operators don't need it. They need total dominance of the AI answer for one state. Inside the playbook.