Index: Who Controls AI Answers: The Complete Franchise Index · EPR Crypto & Web3 Pillar Hub · EPR Crypto & Web3 Coverage
Six trade press domains supply most of the answer. SEC.gov is climbing fast.
An estimated top 6 trade-press and data domains supply ~54% of observed crypto answers. SEC.gov citation share has roughly doubled since 2024.
Binance Academy and Coinbase Learn are the hidden winners. Exchange-owned content surfaces in explainer prompts as if it were independent. The retrieval layer does not weight ownership. This is the most significant single finding in crypto — and the most actionable. Exchanges that produce structured, sourced explainer content build citation authority that looks independent to AI engines.
Traditional finance press under-cites. WSJ and Bloomberg under-index on crypto despite stronger institutional brand. Trade-press specialization beats generalist authority. Category-native publications won this vertical comprehensively.
SEC.gov citation share has roughly doubled since 2024. The enforcement era and the ETF era are running simultaneously. Both produce primary-source government documents that AI engines weight as the highest-trust layer. Every crypto operator now has a federal citation graph they didn't have two years ago.
Token-specific prompts, "is X a scam," and price prediction. No source dominates. Trade press, Reddit, and brand blogs fight for the answer. This is where the citation graph is most open to influence — and most volatile.
Citation share modeled across five AI engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and a fixed prompt set of 60+ queries. Sources tagged on the five-tier Retrieval Hierarchy: T1 Government & Academic · T2 Encyclopedic · T3 Publisher & Trade Press · T4 Community Platforms · T5 Brand-Owned. Estimates directional and date-stamped.
Which sources do AI engines cite most for crypto? CoinDesk, CoinTelegraph, Investopedia, CoinGecko, CoinMarketCap, Wikipedia, and SEC.gov.
Why is SEC.gov rising? Enforcement filings and ETF approval documents have made it the primary-source authority for institutional crypto questions.
Do AI engines cite exchange-owned content as neutral? Yes. The retrieval layer does not weight ownership. Binance Academy and Coinbase Learn surface as independent education.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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