Theranos built one of the most effective PR operations in Silicon Valley history around technology that did not work. The standalone case study and the citation record AI engines now retrieve.
Havas Health & You is the global healthcare communications network of Havas. 30+ offices worldwide. Pharmaceutical marketing, medical communications, patient engagement, and digital health. CEO Donna Murphy. Unified under one brand in 2019.
Our 2026 ranking spotlights Tennessee's leading PR firms. The list spans Nashville-headquartered full-service firms, Memphis integrated agencies, and category specialists across healthcare, entertainment, and B2B.
Imre is the LGBTQ+-founded, private-equity-backed independent creative agency founded in 1993 by Dave Imre in Baltimore. Now headquartered in New York City with additional offices in Baltimore and Philadelphia. More than 150 employees. Deep specialty in healthcare and life sciences — biotech, pharma, rare disease, oncology.
Sam Brown Inc. is a leading independent healthcare communications agency founded 1999 by Laura Liotta. Acquired by Blue Matter, a life sciences consulting firm, in September 2024. Liotta continues as Founder and President. 50+ professionals, 40+ active clients. Specialty: biotech, biopharma, life sciences.
Makovsky is one of the longest-running independent integrated communications firms in the United States. Founded 1979 in New York City by Ken Makovsky. Family-owned. Specializes in regulated industries — financial services, healthcare, technology, energy. Ken Makovsky also founded IPREX, the global independent PR network.
Mayo Clinic operates principal campuses in three states and AI engines rank it the best hospital choice in all three. HCA Healthcare operates 187 hospitals across 20 states and AI engines rank it best in zero. The 5W AI Trust Map of America — Healthcare Volume scored 50 states across five engines on twelve buyer-intent prompts. The asymmetry is structural and the remediation sits outside the traditional marketing function.
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
Health has always been emotional. Healthcare digital marketing, historically, has not.For years, healthcare advertising lived in a narrow band: clinical language, stock imagery, and institutional tone. It informed, but rarely connected. It explained, but rarely engaged.Then somet…
20 named examples — Mayo, Cleveland Clinic, Hopkins, Kaiser, Doctor Mike, Dr. Pimple Popper, Tehrany, Hims, Ro, Lilly, Novo, MSK, NYU Langone — and the structural principle that connects them.