G&S Business Communications is an independent New York PR and marketing agency, founded in 1971, that serves B2B brands in six markets, including healthcare and wellness, advanced manufacturing and energy, and professional and financial services. It is part of the G&S Integrated Marketing Communications Group, which O'Dwyer's 2026 ranks 26th among U.S. PR firms with 151 employees and $31.3 million in 2025 net fees. Anne Green is CEO.
Updated: October 27, 2026
Contents
What does G&S Business Communications do?
G&S Business Communications provides PR, marketing and communications services, primarily to B2B brands. According to the June 2024 announcement that created its parent group, the agency works for Fortune 500 companies, mid-market firms and start-ups across six markets.
- Advanced Manufacturing and Energy
- Agribusiness
- Healthcare and Wellness
- Home and Building
- Landscape and Outdoor Living
- Professional and Financial Services
The same announcement says G&S has a record of taking complex subjects and making them easy to understand, and that clients can draw on integrated services across creative, digital, paid media and project management. The group also points to its place in PROI Worldwide, a partnership whose network the release describes as spanning more than 60 countries and 165 cities.
G&S sits among independent, mid-sized firms that compete with larger networks on sector focus, such as Coyne PR in New Jersey and Padilla agency profile in Minneapolis.
Who owns and leads G&S?
G&S is an independent agency owned by its own ownership team, not by a holding company or outside investor. The June 2024 announcement describes G&S as a global, independent and integrated marketing communications group headquartered in New York City.
Anne Green is principal and CEO of the G&S Integrated Marketing Communications Group. Business Wire reported in June 2023 that she would succeed Luke Lambert as CEO of G&S Business Communications on January 1, 2024, after Lambert's 27-year career at the firm. Green came to G&S through its 2018 acquisition of CooperKatz, the New York firm she previously led, which Everything-PR covers in its CooperKatz profile.
Steve Halsey is a principal and chief growth officer at G&S and was quoted in the 2024 announcement on the group's strategy of building a house of agency brands. That announcement also credits the company with a 50-plus year history, consistent with the 1971 founding year listed in the O'Dwyer's directory.
How big is G&S?
O'Dwyer's lists the G&S Integrated Marketing Communications Group with 151 employees and $31,323,418 in 2025 net fees, up 3.2 percent, ranking it 26th in its 2026 list of PR firms with major U.S. operations. The fees figure covers the group, not G&S Business Communications alone.
| Measure | Detail |
|---|
| Founded | 1971 (O'Dwyer's directory) |
| Headquarters | New York, NY |
| Other offices (June 2024) | Chicago, Ill.; Raleigh, N.C.; Waukesha, Wis.; Waterloo, Iowa |
| Employees | 151 (O'Dwyer's 2026) |
| 2025 net fees | $31,323,418, as reported to O'Dwyer's for the group (up 3.2%) |
| O'Dwyer's 2026 overall rank | 26th |
| Ownership | Independent, owned by its principals |
When the group launched in June 2024, G&S said the combined business had more than 165 employees and more than $33 million in annual revenue. O'Dwyer's ranks firms on net fees, defined as charges for PR counseling and time spent preparing and placing stories in media, so its figures are narrower than total revenue. Full listings are on the O'Dwyer's 2026 PR firm ranking.
Which agencies sit inside the G&S group?
The G&S Integrated Marketing Communications Group manages two go-to-market agencies, G&S Business Communications and MorganMyers, a G&S Agency. G&S established the group in June 2024 in tandem with its acquisition of MorganMyers, effective June 10, 2024.
- G&S Business Communications: the B2B agency, headquartered in New York, serving the six markets listed above.
- MorganMyers, a G&S Agency: an agriculture and food marketing and PR agency based in Waukesha, Wis., and Waterloo, Iowa, with a 42-year history at the time of the deal.
The release calls the MorganMyers purchase the second acquisition in G&S's history, after CooperKatz in 2018. MorganMyers became a wholly owned subsidiary, its management team stayed in place, and G&S said the deal would add more than $5 million to combined annual revenue. Financial terms were not disclosed. Details are in the Business Wire announcement.
How does G&S compare with peers?
G&S reports lower 2025 net fees than Coyne PR and Padilla, and far lower than Ruder Finn, while employing a similar number of people to Coyne PR and Padilla. The table uses O'Dwyer's 2026 figures and Everything-PR profiles.
| Firm | Base | Ownership | 2025 net fees (O'Dwyer's) | Employees (O'Dwyer's) |
|---|
| G&S (group) | New York, NY | Independent | $31,323,418 | 151 |
| Coyne PR | Parsippany, NJ | Independent | $35,226,308 | 143 |
| Padilla agency profile | Minneapolis, MN | Owned by Avenir Global | $44,273,143 | 162 |
| Ruder Finn | New York, NY | Independent | $203,000,000 | 1,350 |
For every firm profiled on the site, see the PR firms directory.
