Brandlight is a New York and Israel-based enterprise AI visibility platform that shows marketing and PR teams at large brands how ChatGPT, Gemini, Claude and other AI assistants describe them. It announced a $30 million Series A on February 11, 2026, led by Pelion Venture Partners, bringing total funding to about $36 million. Imri Marcus is chief executive, and the company says Fortune 500 brands including Kimberly-Clark, LG, The Hartford and Estée Lauder use it.
Last updated: October 26, 2026
What are the key facts about Brandlight?
Brandlight is an AI visibility company founded in October 2024 by Imri Marcus, Uri Gafni and Dvir (Didi) Dvash. The table below lists its core facts, taken from the company's February 11, 2026 funding announcement and CTech's report the same day.
| Attribute | Detail |
|---|
| Company | Brandlight (brandlight.ai) |
| Category | Enterprise AI visibility and AI search platform |
| Founded | October 2024 |
| Founders | Imri Marcus (CEO), Dvir Dvash (CTO), Uri Gafni (COO) |
| Team | 35 employees across Israel and the U.S. in February 2026, according to CTech |
| Total funding | About $36 million ($5.75 million seed plus $30 million Series A) |
| Latest round | $30 million Series A, announced February 11, 2026 |
| Lead investor | Pelion Venture Partners |
| Other investors | Cardumen Capital, G20 Ventures |
| Customers named by the company | Kimberly-Clark, LG, The Hartford, Estée Lauder |
| Agency program | Certified partner program for media, PR and SEO agencies |
Brandlight is Israeli-founded, and CTech calls it an Israeli startup. The Olam, which covers the Israeli business economy, tells that side of the story in its feature on Brandlight's Israeli roots.
How much has Brandlight raised, and who invested?
Brandlight has raised about $36 million across two rounds, according to its own announcements and CTech: a $5.75 million seed announced when the company left stealth in April 2025, and a $30 million Series A announced on February 11, 2026. The full category funding map sits in EPR's Capital Behind AI Communications tracker.
| Round | Amount | Announced | Lead investor | Other investors |
|---|
| Seed | $5.75 million | April 2025 | Cardumen Capital and G20 Ventures | Not named in the sources reviewed |
| Series A | $30 million | February 11, 2026 | Pelion Venture Partners | Cardumen Capital, G20 Ventures |
Imri Marcus, Brandlight's co-founder and chief executive, said in the Series A announcement that the company was built to become a marketing operating system for AI as a channel, starting with AI search and now expanding into AI ads and commerce. In the CTech report the same day he said Brandlight plans to hire dozens of people in the coming year.
ADWEEK, which obtained the funding pitch deck, reported that the money will grow the engineering team, scale the data infrastructure and fund tools that let brands act on AI insights. The same report says Brandlight describes itself as a control room for the agentic web, where search, commerce, ads and AI agents meet.
Brandlight's platform tracks how AI assistants mention a brand, scores the sentiment of those mentions, and identifies the content sources that shape AI-generated answers. The company describes these functions in its Series A announcement, and it says marketing, PR, content and media teams use the output to decide what to change.
- Tracks brand mentions across AI platforms such as ChatGPT and Gemini.
- Scores the sentiment of how AI answers describe the brand.
- Identifies the pages and publishers that influence those answers.
- Turns the data into recommendations for marketing, PR, content and media teams.
- Extends into AI advertising and commerce, which the company calls the next stage of AI visibility.
The measurement problem has been studied. A 2024 paper at the ACM KDD conference, "GEO: Generative Engine Optimization" by Pranjal Aggarwal and colleagues at Princeton, Georgia Tech and IIT Delhi, found that rewriting content with citations, statistics and quotations could raise visibility in generative engine responses by up to 40 percent, and that the gains varied by subject area. The paper is the academic basis for the discipline EPR explains in its GEO guide.
Who uses Brandlight?
Brandlight's funding announcement names Kimberly-Clark, LG, The Hartford and Estée Lauder among the large brands that use its platform. The company says it has worked with hundreds of the world's largest brands and that dozens of Fortune 500 brands use the platform.
Brandlight's own customer material says all 12 Kimberly-Clark brands reached the top three in AI visibility in their first year on the platform. That figure comes from Brandlight and has not been independently audited.
Brandlight has also announced a partnership with Data Axle that pairs its AI visibility data with Data Axle's content and activation services. For agencies, Brandlight runs an agency partner program for media, PR and SEO firms, which lets agencies offer AI visibility work to clients.
How does Brandlight compare with Profound, Bluefish and Peec AI?
Brandlight ranks third by total funding among the five AI visibility companies in the table below, behind Profound and Bluefish and ahead of Peec AI and Evertune. All figures are amounts announced by the companies, and each company links to its EPR profile where one exists.
| Company | Latest round | Total funding | Main buyer |
|---|
| Profound profile | $180 million Series D, September 15, 2026, led by Sequoia Capital and Kleiner Perkins | $334.5 million | Enterprise brands |
| Bluefish profile | $43 million Series B, April 14, 2026, co-led by Threshold Ventures and NEA | $68 million | Fortune 500 brands |
| Brandlight (this page) | $30 million Series A, February 11, 2026, led by Pelion Venture Partners | About $36 million | Enterprise brands and agencies |
| Peec AI profile | $21 million Series A, November 2025, led by Singular | About $29 million | Mid-market brands and agencies |
| Evertune profile | $15 million Series A, August 12, 2025, led by Felicis Ventures | About $19 million | Enterprise brands |
Brandlight describes itself as a strategic partner and enterprise program, not a self-serve dashboard, and it does not publish pricing. Peec AI sits at the other end of the market with self-serve plans aimed at mid-market teams and agencies.
What should PR and communications teams do with this news?
PR and communications teams should treat Brandlight's raise as evidence that large brands now budget for AI visibility measurement and will ask communications to supply the content behind the numbers. AI assistants build answers by retrieving and summarizing sources, so articles and pages that are cited often and agree with each other are more likely to appear in an answer.
- Ask the marketing or brand team whether the company already uses an AI visibility platform, and request the latest report.
- Compare the sources in that report with your earned media list, because Brandlight says its platform identifies the content that influences AI answers.
- Correct or update the pages and third-party articles that AI assistants repeat inaccurately, starting with answers that name a competitor.
- Re-run the same prompts after each change and record the date, so you can show which placements shifted the answer. EPR's AI visibility audit method shows how.
