Prain Global is a Seoul public relations and communications group founded in July 2000 by Yeo Jun-young. Kim Pyeong-gi became its sole CEO in October 2023. PRovoke Media's 2024 Global 250 ranking lists it 50th, with 320 staff and $70.4 million in 2023 fee income, up 30.4 percent. The group does PR, sports marketing, entertainment and public sector campaigns.
Updated: October 27, 2026
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What does Prain Global do?
Prain Global provides public relations, integrated marketing, sports marketing and entertainment services, with a strong public sector practice in South Korea. PRovoke Media's 2017 write-up described it as a leader in public sector work, major events, consumer marketing, entertainment, technology and healthcare.
- Public relations and public affairs for government ministries and companies.
- Sports marketing and event management, a specialty of its current CEO.
- Artist management, film distribution and branding or digital work through group units, as listed on Wikipedia.
A broad service mix that includes entertainment and sports sets it apart from PR-only independents such as Coyne PR and Padilla agency profile.
Who owns and leads Prain Global?
Prain Global is a privately held company led by CEO Kim Pyeong-gi and founded by Yeo Jun-young. The public sources reviewed for this profile name no parent company or outside investor, and Wikipedia lists it as a private company.
The Asia Business Daily reported on October 16, 2023 that Prain Global named Kim Pyeong-gi, head of its Sportizen division, as CEO, replacing a dual-CEO system with a single CEO who oversees all business divisions. Kim has worked for 28 years in sports marketing and communications and led events including the PGA Tour's CJ Cup. Prain's own leadership page says Yeo launched the firm as a one-man start-up in 2000 and later handed day-to-day management to a president and CEO while staying active on projects.
How big is Prain Global?
PRovoke Media's 2024 Global 250 lists Prain Global 50th with $70,366,743 in 2023 fee income and 320 staff, up 30.4 percent from 2022. The ranking uses 2023 figures, a year older than the O'Dwyer's data on the U.S. profiles.
| Measure | Detail |
|---|
| Founded | July 2000, by Yeo Jun-young |
| Headquarters | Jongno District, Seoul, South Korea |
| Staff | 320 (PRovoke Media 2024 ranking) |
| 2023 fee income | $70,366,743 (PRovoke Media 2024 ranking) |
| PRovoke 2024 global rank | 50th |
| Leadership | Kim Pyeong-gi, CEO since October 2023 |
| Ownership | Privately held |
For comparison, PRovoke reported $33 million in 2016 fee income and 220 employees in 2017. The Asia Business Daily described the firm in 2023 as first in Korea, seventh in Asia and 57th worldwide. The current ranking is on PRovoke Media's 2024 Global 250.
Which campaigns is Prain Global known for?
Prain Global is best known for public sector campaigns for Korean government bodies and for award-winning work on population policy.
- Ministry of Health and Welfare: the Ga Na Da campaign on low fertility and an aging society, which won a 2017 Asia Pacific SABRE Gold Award for Public Affairs and highest honors from the Korean PR Association.
- Ministry of Culture, Sports and Tourism: the Hello Policy Project, an online viral video effort that won a Korea Communications Grand Prize award of excellence.
- Early clients: Prain's leadership page says Yeo managed retainer and project clients including the Blue House, Samsung Electronics and Nike in the firm's early years.
Sources: PRovoke's 2017 North Asia consultancy awards and the firm's honors list on Wikipedia.
What are Prain Global's recent moves?
Prain Global's documented recent moves are the 2023 CEO change and a 2023 regional award. The table lists them newest first.
| Date | Move |
|---|
| October 16, 2023 | Kim Pyeong-gi, head of the Sportizen division, becomes sole CEO (Asia Business Daily) |
| 2023 | Named North Asia PR Agency of the Year at the Asia-Pacific SABRE Awards (Asia Business Daily) |
| 2017 | Named North Asia Consultancy of the Year by The Holmes Report, now PRovoke Media |
How does Prain Global compare with peers?
Prain Global reports lower 2023 fee income and a smaller staff than Vector and Ruder Finn, and higher fee income and a larger staff than Padilla. All figures use PRovoke Media's 2023 data.
| Firm | Base | Ownership | 2023 fee income (PRovoke) | Staff (PRovoke) |
|---|
| Prain Global | Seoul, South Korea | Privately held | $70,366,743 | 320 |
| Vector Inc. | Tokyo, Japan | Publicly listed | $525,578,752 | 1,527 |
| Ruder Finn | New York, NY | Independent | $175,500,000 | 1,220 |
| Padilla agency profile | Minneapolis, MN | Owned by Avenir Global | $45,849,220 | 184 |
For every firm profiled on the site, see the PR firms directory.
