AirOps: $40M Series B for AI Search Content Engineering

AirOps is a San Francisco and New York-based AI search platform that helps marketing and PR teams track and improve how ChatGPT, Claude, Gemini and Perplexity cite their brands. It announced a $40 million Series B led by Greylock on November 10, 2025, at a $225 million valuation, bringing total funding to about $60 million. Alex Halliday is chief executive, and the company says customers include Webflow, Ramp, Carta and Chime.

Last updated: October 28, 2026

What are the key facts about AirOps?

AirOps is a content engineering and AI search company founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez. The table lists its core facts, drawn from the company's own information page, last updated in September 2026, and from coverage of its November 2025 funding announcement.

How much has AirOps raised, and who invested?

AirOps has raised about $60 million in total, including a $40 million Series B led by Greylock and announced on November 10, 2025. Unusual Ventures, Wing Venture Capital, XFund, Village Global VC and Frontline VC also joined, along with more than two dozen growth and marketing leaders as angel investors, according to the announcement.

Mike Duboe, a partner at Greylock who led the round, described AirOps in the announcement as the system of action for marketing teams that coordinate content across SEO, product marketing, localization and development. Alex Halliday, AirOps co-founder and CEO, previously led product at MasterClass and Teespring, and said marketing teams cannot leave their brand narrative up to AI.

The company said it grew from 20 employees to nearly 100 in one year and plans to use the Series B for hiring, product work and expansion into Europe. The full funding map for the category sits in EPR's Capital Behind AI Communications tracker.

What does AirOps sell?

AirOps sells an AI search platform, a set of channel products and a services team that together track where a brand appears in AI answers and produce the content and placements that change those answers. The company lists nine product areas on its official information page.

• Insights tracks citations, share of voice and competitors across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews and AI Mode.
• Brand Kit stores approved voice, rules and claims so every piece of content stays consistent.
• Owned Content builds and refreshes pages on the brand's own site.
• External Content finds, places and measures third-party citations.
• AI Ads manages paid placements inside AI answers, starting with ChatGPT ads.
• Influencer and Social identifies the creators and conversations that shape how a category is discussed.
• Community maps forums such as Reddit and recommends what to contribute.
• AirOps MCP connects AirOps data to tools such as Claude, ChatGPT and Cursor.
• AirOps Services is a team of channel experts who run the strategy alongside a brand's staff.

The company prices the software in three task-based tiers: a free Solo tier, a Pro tier and an Enterprise tier. Pricing details are on AirOps's own pricing page.

What is content engineering?

Content engineering is the term AirOps uses for building systems that get a brand's content cited in AI answers, and it calls the practitioner a Content Engineer. AirOps runs a certification program for the role through AirOps University.

The academic basis for the practice is a KDD 2024 paper by researchers at Princeton, Georgia Tech and IIT Delhi, which found that adding citations, statistics and quotations to content could raise its visibility in generative engine responses by up to 40 percent, with results that varied by subject area. EPR explains the discipline in its GEO guide.

Why does AirOps focus on content a brand does not own?

AirOps says 85 percent of a brand's AI visibility comes from content the brand does not own, which is why it sells External Content alongside Owned Content. That figure is a company claim and has not been independently verified.

The mechanism matters for PR. AI assistants build answers by retrieving and summarizing sources, and AirOps says models look for agreement between what a brand says about itself and what other sources say about it. Articles, reviews and reference pages from outlets that AI assistants already cite therefore carry more weight in an answer than another post on the brand's own blog.

Who uses AirOps and what results does it report?

AirOps names Webflow, Ramp, Carta, Chime, Angi, Asana, HubSpot and Klaviyo among its customers. Its published results come from the company and customers, and EPR has not audited them.

• Webflow reports AI-attributed signups growing from 2 percent to 10 percent.
• Carta reports a 7x increase in AI search citations.
• Asana reports a 93 percent increase in ChatGPT citations.
• Chime reports tripling its AI search citations within weeks of joining the beta, according to Nick Fairbairn, Chime's vice president of growth marketing, quoted in the Series B announcement.

How does AirOps compare with Profound, Brandlight and Peec AI?

AirOps ranks third by total funding among the five AI visibility companies in the table below, behind Profound and Bluefish and ahead of Brandlight and Peec AI. All figures are amounts announced by the companies.

AirOps differs from pure measurement tools because it also produces content and placements. Peec AI and Brandlight focus on measurement and recommendations, while AirOps adds execution through its platform and its services team.

What should PR and communications teams do with this news?

PR and communications teams should treat AirOps's External Content product as a sign that earned placements are now a measured input to AI answers, which puts PR inside the AI visibility budget. The same media relations work that earns coverage also supplies the third-party sources that AI assistants retrieve.

1. List the third-party sources that AI assistants cite for your brand today, using a report from any AI visibility platform.
2. Match that list against your media list and note the outlets you have never pitched.
3. Pitch the outlets and reference pages that appear most often, with facts you want AI answers to repeat.
4. Update your own site so its claims agree with what those outlets say.
5. Re-run the same prompts after each placement publishes and record the date. EPR's AI visibility audit method shows how.

Sources used on this page

• AirOps official information page, updated September 2026
• Pulse 2.0 Series B report, November 10, 2025
• Aggarwal et al. GEO paper, KDD 2024