V2 Communications is a Boston public relations and communications firm, founded in 2006 as Version 2.0 Communications and led by CEO Jean Serra. The agency works with B2B, climate and healthcare technology companies, from startups to publicly traded firms, and renamed itself V2 in February 2020. It has offices in Boston and New York.
What are the core facts about V2 Communications?
V2 Communications was founded in Boston in 2006 as Version 2.0 Communications per O'Dwyer's, and rebranded as V2 Communications in February 2020 per Business Wire. The founder-led agency maintains its headquarters in Boston alongside a New York office and remote staff.
Founders Jean Serra and Maura FitzGerald lead the firm with managing director Katelyn Holbrook and climate tech practice lead Melissa Mahoney. The firm specializes in integrated communications for B2B, climate, and healthcare technology companies, with notable campaigns for UiPath, Llamasoft, and DirectPath recognized by PR NEWS.
SimpliVity is a former client cited in a 2017 release, and the agency operates online at v2comms.com. Information was last verified against Business Wire releases and the O'Dwyer's firm database.
Updated October 20, 2026.
What is V2 Communications?
V2 Communications is an integrated communications firm headquartered in Boston that serves technology companies. O'Dwyer's lists it as working with B2B, climate and healthcare technology companies, from startups to publicly traded firms, and notes its Boston base and remote and hybrid working model.
The firm began as Version 2.0 Communications and used V2 as its nickname for years. In its February 2020 announcement the agency said the new name reflected the dynamic public relations partner it had become over its first decade, and that it was the same agency clients already knew. EPR also ran a Q&A with founders Maura FitzGerald and Jean Serra, which describes V2 as a Boston-based B2B tech PR agency.
Who founded V2 Communications and when?
V2 Communications was founded in Boston in 2006 as Version 2.0 Communications by founders Jean Serra and Maura FitzGerald. In an October 2019 release, Serra said the goal was never to build the biggest agency but the best one, which meant attracting and retaining the best people.
The firm marked its tenth anniversary in 2016 and 2017 growth milestones, according to a 2017 release that cited more than a dozen client wins and 52 percent growth over three years, which earned a place on the Inc. 5000 list of fast-growing private companies. The same release said it had been named one of Boston's Best Places to Work by the Boston Business Journal and won four Bell Ringer awards, including a gold bell for guerrilla marketing.
Who leads V2 Communications?
Jean Serra leads V2 Communications as CEO, according to bylines listed in the O'Dwyer's database, where she has written on leadership through challenging times and on content marketing and PR. Maura FitzGerald serves as co-founder and partner.
In 2020 the firm promoted Katelyn Holbrook to senior vice president and managing director, and the release said she would also design programs to highlight the agency's core values. Melissa Mahoney, who heads the climate tech practice, joined as a senior vice president in 2017 after serving as vice president of corporate communications at SimpliVity, then a V2 client, where she oversaw worldwide media and analyst relations, brand management and social media.
Which clients and sectors does V2 Communications serve?
V2 Communications serves technology companies in enterprise software, climate tech, healthcare technology and related fields. In 2019 the firm won three honorable mentions at the PR NEWS Platinum PR Awards for campaigns for UiPath (media relations), Llamasoft (global PR) and DirectPath (healthcare communications), per an October 2019 release.
The firm's O'Dwyer's listing highlights its climate tech practice, and the release naming Mahoney shows its technology roots, since SimpliVity was a hyperconverged infrastructure start-up client before she moved to the agency. A recent listing describes the firm as working across B2B technology, climate and health, which reflects a broader mix than the firm's original focus on disruptive technology brands.
What services does V2 Communications offer?
V2 Communications offers media relations, content, social media and integrated communications programs for technology companies. In 2020 the firm said it grew revenue 18 percent in 2019 and expanded headcount 8 percent across Boston and New York, and that it had broadened its content and social media practices so that PR and content work together to move prospects from discovery to decision.
The same announcement described partnerships with four PR agencies in Asia, two in China (Communication+ PR and SPRG Beijing Strategic Communications Consultants) and two in Japan (J-Spin Public Relations and Arex Corporation), set up in September 2019 so clients expanding into Asian markets could have partner agencies with similar methods and influencer networks.
How does V2 Communications compare with other tech PR firms?
V2 Communications is a founder-led Boston technology PR firm that operates alongside other independent technology communications specialists. EPR profiles related firms including Karbo Communications, InkHouse, LaunchSquad, Highwire and Bospar.
| Firm | Focus | Location |
|---|
| V2 Communications | B2B, climate and healthcare technology communications | Boston |
| Karbo Communications | Technology PR, content and digital marketing | San Francisco |
