MSR Communications: San Francisco Tech & B2B PR Firm

Originally published December 2009. Updated June 14, 2026.

MSR Communications is an independent San Francisco public relations agency founded in 1999 by Mary Shank Rockman, specializing in B2B technology, consumer lifestyle, and digital marketing communications. The firm crossed 25 years in November 2024 and operates as a senior-led boutique from offices at 101 Montgomery Street with satellite locations in Los Angeles and Portland.

What MSR Communications Does

MSR is a full-service public relations agency built around senior-level account leadership — every client team is led by practitioners with 10 to 20 years of experience. Service lines include media relations, analyst relations, social media, content marketing, speaker placements, event management, crisis management, and digital marketing communications. The firm has been recognized as a Top Small PR Firm in the United States, Small PR Agency of the Year, and named one of San Francisco's 25 best PR firms by Expertise.com.

MSR Communications Clients and Exits

MSR helped launch Airbnb and scores of other start-ups, and drove communications around successful exits including AVG Technologies (acquired by Avast), Actiance (acquired by Smarsh), InfoChimps (CSC), Janrain (Akamai), MetaTV (Comcast), and Propero (VMware). Other current and former clients include MongoDB, The Myers-Briggs Company, Ariba, Virgin, Evivo, Bank of America, Dictionary.com, Kentico, and CalExotics. Industry specialties include big data, security, mobile, collaboration, digital marketing technology, women's health, and family wellness.

Leadership

Mary Shank Rockman founded MSR Communications in 1999 and continues to lead the firm as principal and CEO. Senior leadership includes Crisel Banzon as Senior Director.

Related Coverage

See EPR's PR Firms directory, Technology Communications pillar, and the AI Communications hub.