Everything PR News
MSR
Agency Profile

MSR Communications: San Francisco Tech & B2B PR Firm

MSR Communications is an independent San Francisco public relations firm founded in 1999, specializing in B2B technology and consumer lifestyle PR. Updated June 14, 2026.

Read EPR coverageFull directory →

Profiled

Dec 18, 2009

Desk

EPR Editorial Team

Firm summary

Part of EPR's California PR pillar · California Communications State · San Francisco PR Firms Directory · PR Firms Directory · Technology PR

Originally published December 2009. Updated July 2026.

MSR Communications is an independent San Francisco public relations agency founded in 1999 by Mary Shank Rockman, specializing in B2B technology, consumer lifestyle, and digital marketing communications. The firm crossed 25 years in November 2024 and operates as a senior-led boutique from offices at 101 Montgomery Street with satellite locations in Los Angeles and Portland.

What MSR Communications Does

MSR is a full-service public relations agency built around senior-level account leadership — every client team is led by practitioners with 10 to 20 years of experience. Service lines include media relations, analyst relations, social media, content marketing, speaker placements, event management, crisis management, and digital marketing communications. The firm has been recognized as a Top Small PR Firm in the United States, Small PR Agency of the Year, and named one of San Francisco's 25 best PR firms by Expertise.com.

MSR Communications Clients and Exits

MSR helped launch Airbnb and scores of other start-ups, and drove communications around successful exits including AVG Technologies (acquired by Avast), Actiance (acquired by Smarsh), InfoChimps (CSC), Janrain (Akamai), MetaTV (Comcast), and Propero (VMware). Other current and former clients include MongoDB, The Myers-Briggs Company, Ariba, Virgin, Evivo, Bank of America, Dictionary.com, Kentico, and CalExotics. Industry specialties include big data, security, mobile, collaboration, digital marketing technology, women's health, and family wellness.

Leadership

Mary Shank Rockman founded MSR Communications in 1999 and continues to lead the firm as principal and CEO. Senior leadership includes Crisel Banzon as Senior Director.

Related Coverage

California PR Pillar · San Francisco PR Firms Directory · PR Firms Directory · Technology Communications

MSR Communications: San Francisco Tech & B2B PR Firm FAQ

Where is MSR Communications headquartered?

MSR Communications is headquartered at 101 Montgomery Street, Suite 1250, San Francisco, California, with additional offices in Los Angeles and Portland.

When was MSR Communications founded?

MSR Communications was founded in 1999 by Mary Shank Rockman and celebrated its 25th anniversary in November 2024.

What industries does MSR Communications specialize in?

MSR specializes in B2B technology, consumer lifestyle, security, big data, mobile, collaboration software, digital marketing tech, women's health, and family wellness.

Who are MSR Communications clients?

Past and present clients include Airbnb, MongoDB, AVG Technologies, Actiance, Janrain, The Myers-Briggs Company, Ariba, Virgin, Bank of America, Dictionary.com, and Kentico.

Is MSR Communications independent?

Yes. MSR Communications is an independent, privately held public relations firm not affiliated with any holding company.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.