Who are the Top Hispanic Owned PR Agencies in the United States?
Hispanic-owned businesses are being started at three times the rate of other businesses according to the Small Business Association. Spending by the Hispanic population in the U.S. is conservatively estimated to be $1.5 trillion annually, yes TRILLION. If you look at that level of spending and new businesses, the Hispanic sector would theoretically become the 11th largest global economy. So it is no wonder companies are looking at how to get a deeper tap into that market. Hispanic-owned PR firms in America, are at a premium.Such industry leaders are found throughout the U.S., but the ones with most forward momentum are generally found in three areas, New York City, Southern Florida, and Southern California. These areas have large Hispanic populations, especially in relation to the rest of the population in those areas. So let’s look at some of the firms who’ve earned a place at the head of this large table:
Havas Formulatin
MGSCOMM and The Sway
VSBrooks Advertising
Located in Coral Gables, Florida, VSBrooks Advertising was founded by Vivian Santos and Diana Brooks, who are both Cuban-American and act as co-CEOs. The agency opened in 1996. Most of the work they do currently is in the healthcare industry, but they also have extensive experience in realty, travel, beer, and education markets. During September 2015, they are celebrating Spoontember and encouraging others to do so as well in support of FeedingSouthFlorida. This because 1 in 6 people in the area go hungry right now. This dynamic pair started their business with just $10,000, two Macs, and Santos' kitchen table. Their business did more than $15 million in revenue last year. And they’ve done ad campaigns throughout Florida, Colorado, Illinois, Texas, and California. Some of the clients they have represented include Turnberry Towers, CAC-Florida Medical Centers, Turks and Caicos Island Tourism Board, and the Surrogacy Experience. Working as co-CEOs can have challenges but they deal with them – one thing, they both draw exactly the same salary, down to the penny. And when there is a dispute they can’t resolve between them, they get a third-party mediator, usually a trusted long-time employee to help. Each of them explains their thoughts and reasoning and the mediator usually points out the holes in each side’s thinking allowing them to have a broader perspective.Many of the large PR agencies have people specializing in Hispanic and multicultural PR – but these three specialize at a deeper level.
