Founded in 2006, Stanton and Company LLC (S&Co) is a Los Angeles-based full-service marketing and communications firm serving philosophy-driven brands across lifestyle, healthy and active living, and women’s sports. Led by founder and CEO Amy K Stanton, S&Co has built its practice around generating awareness and momentum in the women’s sports category — a chronically undervalued corner of the sports economy.
Built on a background in conventional marketing and extensive experience in growing and building female-oriented brands, Stanton introduces a distinct perspective on the feminine landscape and the role femininity plays in personal and professional lives. Prior to founding S&Co, Stanton served as Martha Stewart Living Omnimedia’s first chief marketing officer and headed marketing and communications for New York’s Olympic bid in 2012 (NYC2012), where she developed and implemented local and international marketing campaigns. She began her marketing career as an account manager at BBDO, BBH, and JWT.
Stanton co-authored The Feminine Revolution (with Catherine Connors), which challenges the idea that femininity equals weakness and encourages women to embrace feminine qualities as a source of power. She has received recognition from BlogHer, Women in Sports and Events (WISE), and Sports Business Journal.
Practice Areas
Brand Marketing
Grassroots marketing and emerging-media programs for brands S&Co partners with strategically. PR initiatives are informed by strategically sound aspects of the target brand.
Sponsorships & Partnerships
Sponsorship development and partnership cultivation across brands, individuals, events, and properties. S&Co places emphasis on meaningful activation to guarantee long-term success of the resulting relationships.
Public Relations
PR as a component of a larger brand marketing plan. Tactics range from influencer marketing and blogger engagement to traditional media, tailored to each client’s needs.
Category & Practice Focus
S&Co operates at the intersection of three practice areas Everything-PR tracks:
Women’s sports and athlete representation — a category that has expanded rapidly since 2020 with the growth of the WNBA, NWSL, PWHL, and Unrivaled.
Consumer lifestyle and wellness — healthy and active living brands. See Best Beauty PR Agencies 2026 for the adjacent lifestyle-brand landscape.
Philosophy-driven brand marketing — brand marketing anchored to a stated worldview rather than pure product positioning.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
