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Stanton and Company: LA Women's Sports Marketing Profile

Stanton and Company is a Los Angeles sports and lifestyle marketing and PR agency founded in 2006 by Amy Stanton, focused on women's sports and healthy living.

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Specialty

Financial Communications & M&A Advisory

Profiled

Jul 29, 2020

Desk

EPR Editorial Team

Firm summary

Stanton and Company, or S&Co, is a women-owned Los Angeles sports and lifestyle marketing and PR agency founded in 2006 by Amy Stanton, with a focus on women's sports and healthy, active living. YesPress lists its base as Venice, California, and says it is WBENC-certified and reported a fourth consecutive Inc. 5000 appearance in September 2026.

Originally published July 2020. Updated October 17, 2026.

Who founded and leads Stanton and Company?

Amy Stanton founded Stanton and Company in 2006 and leads it as CEO. Sports Business Journal says she had earlier been the first chief marketing officer of Martha Stewart Living Omnimedia and spent about three years as director of marketing and communications for NYC2012, New York's bid for the 2012 Olympics. A 2026 YesPress profile says she stayed at Martha Stewart for less than a year. In 2013 she called S&Co a mini model of IMG focused on women.

What is The Feminine Revolution?

Stanton co-authored The Feminine Revolution with Catherine Connors, published in 2018, arguing that traits dismissed as feminine weaknesses can be sources of power. Her author biography says she speaks about marketing and representation, women in sports and women's leadership.

What does Stanton and Company do?

YesPress lists brand marketing, public relations, social media and influencer engagement, athlete and expert representation, and events, sponsorships and partnerships. The firm describes itself as a full-service sports and lifestyle agency. EPR's sports PR, wellness and Los Angeles PR firms pages cover its categories.

Which clients has Stanton and Company worked with?

The 2013 Sports Business Journal profile named the espnW Women and Sports Summit, Evolve and the Tour de Cure Women's Series. A quote from espnW in that piece praised Stanton as a partner as espnW grew. Current clients are not listed in the sources checked.

What recognition has Stanton and Company received?

Stanton has received accolades from Sports Business Journal and WISE LA, per her biography, and Sports Business Journal included her in its Game Changers series. YesPress reports the firm's Inc. 5000 listing.

How does Stanton and Company compare with other sports and lifestyle firms?

S&Co is a small Los Angeles specialist, so compare it with Marketing Maven, Outshine Public Relations and the firms in EPR's PR agency profiles directory.

Related: PR agency profiles, Sports PR, Wellness, Los Angeles PR firms, 5W Public Relations

Stanton and Company: LA Women's Sports Marketing Profile FAQ

Who founded Stanton and Company?

Amy K. Stanton founded Stanton and Company in Los Angeles in 2006.

What does Stanton and Company specialize in?

It specializes in marketing and PR for women's sports and healthy, active living brands.

Is Stanton and Company the same as Stanton PR?

No. Stanton PR is a New York financial communications firm and Stanton Communications is in Washington, D.C.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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