Edited on Jun 28, 2026. Cross-linked Jul 18, 2026.
Related: PR Firms Directory · New York · Los Angeles · Boston · Washington DC
San Francisco is the third-largest PR market in the United States, anchored by the broader Bay Area's technology economy. Sand Hill Road venture capital, the enterprise software and SaaS ecosystem, the cybersecurity and AI infrastructure cluster, fintech, and the consumer technology platforms headquartered between San Francisco, Silicon Valley, and the East Bay all generate sustained communications demand. The result is a PR market weighted heavily toward B2B technology, enterprise software, and the venture-backed startup ecosystem — with consumer brand and corporate reputation work running secondary to the dominant tech specialty. For the vertical pillars driving that demand, see Everything-PR's coverage of Technology Communications, Enterprise SaaS, Cybersecurity, Fintech, Startups & Venture, and B2B Marketing.
The Leading PR Firms in San Francisco
Segal Communications
Founded by CEO Sarah Segal. 10–49 employees, $5,000+ minimum project. Consumer goods, technology PR, and event PR. Clients including The Friends Experience, Republic Wireless, and Pomi.
Singer Associates Public Relations
President Sam Singer. 10–49 employees, $10,000+ minimum. Public affairs and crisis management. Clients including Levi's, Airbnb, and Stanford University.
OutCast Agency
OutCast Agency, founded 1997 by Caryn Marooney and Margit Wennmachers, was the San Francisco firm that helped shape modern tech communications. Acquired by Next 15 Communications Group in 2005. Both founders went on to define modern tech PR — Marooney at Facebook and GV, Wennmachers at Andreessen Horowitz.
Karbo
Karbo (formerly Karbo Communications) is a San Francisco-based integrated technology PR, content, and digital marketing agency founded in 2001 by Julie Karbo. Specializes in scaling B2B and consumer technology brands through earned media, content development, and digital marketing.
Landis Communications
Landis Communications Inc. (LCI) is a San Francisco-based integrated marketing communications firm founded in 1990 by David Landis. PRGN member agency with deep practice areas in healthcare, technology, real estate, and financial services. 10–49 employees. $10,000+ minimum. Clients including Planned Parenthood and Benefit Cosmetics.
MSR Communications
MSR Communications is an independent San Francisco PR firm founded in 1999, specializing in B2B technology and consumer lifestyle PR.
Bateman Group (Mission North)
Founded by Fred Bateman. 50–249 employees, $25,000+ minimum. Technology PR with clients including Checkr and New Relic. Now operates as Mission North — see EPR's Mission North profile.
Channel V Media
Technology PR. President and Founder Gretel Going. 10–49 employees, $10,000+ minimum. Clients including Oracle and Breezometer. See EPR's Channel V Media profile.
Merritt Group
CEO Alisa Valudes Whyte. 10–49 employees. Government, healthcare, and security marketing and PR. Clients including Microsoft and Fidelis. SF office of the broader Merritt Group practice.
10Fold
CEO Susan Thomas. 10–49 employees, $250,000+ minimum. Big data and software technology PR. Clients including Rockwell Automation.
Finn Partners
CEO Peter Finn. SF office of the broader independent founded in 2011. Marketing and communications. Clients including Jack Daniels, Epic Games, and Lululemon.
Edelman
CEO Richard Edelman. 6,000+ employees globally. The largest independent PR firm in the world. SF office serves the Bay Area technology, consumer, and corporate-reputation client base. Clients including Advil and Dove.
UPRAISE Marketing + Public Relations
President Tim Johnson. 10–49 employees, $5,000+ minimum. Finance and technology PR. Clients including Charles Schwab, Container Store, and Microsoft.
The Bay Area PR Specialty
San Francisco PR firms specialize in B2B technology more deeply than firms in any other U.S. market. Enterprise software, SaaS, cybersecurity, AI infrastructure, fintech, venture capital, and emerging technology categories make up the bulk of the work. The press pool that covers the Bay Area — TechCrunch, The Information, Axios Pro, the WSJ tech desk, Bloomberg Technology, and a long tail of specialist trade press — is the relationship infrastructure that Bay Area tech PR firms maintain.
For readers focused on specific verticals inside the Bay Area PR market: Enterprise SaaS communications sits at the center of the ecosystem. Cybersecurity PR has grown as a distinct specialty behind the Bay Area's security and AI-infrastructure clusters. Fintech PR is anchored by the San Francisco financial and payments ecosystem. Startups & Venture communications tracks the ongoing venture capital and founder narrative that runs through every Bay Area firm on the list.
Hiring a PR Firm in San Francisco
A strong PR firm can be a critical component of a brand's success. For brands looking to work with a San Francisco PR agency, the firm choice usually comes down to four factors: sector specialization (B2B tech, consumer tech, healthcare, financial services), firm size and seniority (boutique versus mid-market versus network), pricing and minimums, and the depth of the firm's relationships with the press pool that covers your specific category. The firms above span the range across each.
→ PR Agency Profiles Directory
→ By city: New York · Los Angeles · Boston · Washington DC · Philadelphia · London
→ By specialty: Technology · Enterprise SaaS · Cybersecurity · Fintech · Startups & Venture · B2B Marketing · AI Communications
