EPR Editorial Team3 min read
Edited on Jun 28, 2026.
Related: LA PR Industry Landscape · PR Firms Directory · New York · Boston
A guide to the leading public relations agencies in Los Angeles — across entertainment publicity, beauty and lifestyle, sports, public affairs, crisis communications, and Silicon Beach tech. For the broader market structure (Hollywood, beauty, sports, Silicon Beach), see EPR's LA PR Industry Landscape companion piece.
Sunshine Sachs Morgan & Lylis is the leading independent entertainment, talent, and social-impact communications agency in the U.S. Founded 1991 by Ken Sunshine. CEO Shawn Sachs. Co-Presidents Keleigh Thomas Morgan and Heather Lylis (elevated March 2022). 250+ employees across six offices including Los Angeles, New York, San Francisco, Washington DC, Miami, and London. A-list talent representation, awards campaigns, entertainment, and social impact.
The largest entertainment-PR firm in the country. Represents actors, filmmakers, brands, and corporate clients including major studios and streaming platforms. The dominant LA-headquartered entertainment publicity practice.
The Los Angeles-headquartered crisis PR firm founded by Mike Sitrick. The firm most often called when the litigation is already filed — Sitrick built the modern category for litigation-adjacent crisis communications.
Founded in 1966, one of the oldest LA-headquartered communications firms with a public affairs, politics, government, energy, and land-use focus. Typical full-time staff of 20-25 people. Affiliated with the Worldwide Public Relations Group for work in markets where it doesn't operate directly. Clients have included Uber, 24-Hour Fitness, Clear Channel Outdoors, LA County Department of Public Works, Time-Warner Cable, and Turner Construction.
Founded 2009, Konnect specializes in food and beverage, lifestyle, baby and children, and franchised companies. Offices in Los Angeles (HQ), New York, and Austin. 30+ employees, 60+ active clients. Clients have included Dave and Busters, Nautica, Bratz, Nuna, Krave Jerky, Rocco DiSpirito, and Fatburger.
Blaze Public Relations opened in 1990 and has worked with more than 250 clients across health and beauty, travel, entertainment, hospitality, destinations, restaurants, food and beverage, real estate, sports, and financial sectors. Owned by parent company Davies Public Affairs. President Matt Kovacs has been named PR Executive of the Year by PR World Awards. Clients have included Revlon, Reebok, ESPN, Ski Utah, Marriott Hotels, Viking River Cruises, Friskies, and Mrs. Fields.
Founded in 2009 by Lindsey Carnett. Multicultural and Hispanic-market specialty alongside professional services, beauty/fashion, home furnishings, healthcare, entertainment/sports, travel/hospitality, financial PR/investor relations, food and beverage, and social media. Offices in Los Angeles and New York City. Clients have included Listen Up Espanol, Urban Home, Celeb Luxury, Up2Us, and EVA Airways.
Every major holding-company network operates a substantial Los Angeles office serving the entertainment, beauty, sports, and Silicon Beach markets. Edelman runs one of its largest U.S. offices in LA. Weber Shandwick, Burson, FleishmanHillard, Ketchum, Hill+Knowlton, Allison Worldwide, and MWW all maintain meaningful LA operations. Coyne PR and W2O Group also operate LA branches. IW Group specializes in multicultural and Asian-American marketing from its Los Angeles base.
How big is the LA PR market? Los Angeles is the second-largest PR market in the United States, with an estimated 30,000 communications and PR professionals across entertainment, beauty, sports, tech, public affairs, and crisis.
What is LA's largest PR sector? Entertainment publicity — the combined film, TV, music, and streaming output generates the largest concentration of celebrity and IP publicity work in the world.
Which LA PR firm is best for litigation crisis? Sitrick & Company is the most-cited firm for situations where litigation has already been filed.
Which LA firm is best for celebrity and entertainment talent? ID, Sunshine Sachs Morgan & Lylis, 42West, BWR, Rogers & Cowan PMK, Slate PR, Viewpoint, Narrative, and The Lede Company anchor the top tier of entertainment publicity firms.
Where can I read more about how the LA PR market is structured? See the companion LA PR Industry Landscape piece for the four-sector breakdown across Hollywood, beauty, sports, and Silicon Beach.
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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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