Channel V Media: PR Firm Profile

Part of EPR's PR Firms cluster. Adjacent: Technology PR Pillar · B2B Marketing.

Edited on Jun 28, 2026. By EPR Editorial Team.

Channel V Media (CVM) is a New York City-headquartered strategic communications and PR agency founded in 2008 by Gretel Going. The firm specializes in launching and building market momentum for technology, media, and consumer companies — particularly U.S. market entry work for international brands. Trusted by 200+ technology companies in 17 years of operation. Recognized by the City of New York for 15 years of creating national awareness for NYC-based companies.

Leadership

Gretel Going is founder. The firm operates a narrative-first communications model — building strategic market positioning before executing PR tactics — with a senior team that blends former journalists, PR strategists, and content marketers.

Sector Specialty

Three primary verticals: technology (B2B and consumer), media, and consumer brands. Sub-specialties include US market entry for international companies, climate and clean tech, retail technology, and martech. The firm has earned recognition for category-launch work where the client's product creates a new market rather than entering an existing one.

Service Mix

• Strategic planning and brand positioning — narrative architecture before tactical execution
• Public relations: media relations, earned placement, thought leadership, analyst relations
• Content marketing: multi-channel content strategy and production
• Digital marketing strategy
• US market entry programs for international companies
• Crisis and issue communications

Notable Clients

Past and current named clients include IBM, Pernod Ricard, Hilton, Marriott, Everseen, Bluecore, Albert, DataFox, Videolicious, BreezoMeter (climate tech), and Meatless Farm (UK plant-based brand, US launch). The Meatless Farm Whole Foods US debut and the BreezoMeter US market entry are case-study reference work.

Recognition

Winner, Ragan's PR Daily Awards — Top Performer, B2B Campaign Award (BreezoMeter U.S. launch). Recognized by the City of New York for 15 years of national awareness creation for NYC-based companies.

Headquarters and Footprint

Related EPR Coverage

B2B & technology peers: Mission North · InkHouse · Method Communications · LaunchSquad · Crenshaw · Clarity Global

NYC peers: Edelman · DKC · Rubenstein PR · Thunder11

Pillars: PR Firms Guide · Technology PR