Clarity Global: London B2B Tech PR Agency Profile

Originally published June 2026. Updated September 28, 2026.

Clarity Global, formerly Clarity PR, is a senior-led global growth consultancy for B2B technology and innovation brands. Founded 2012 by Sami McCabe in London, the firm is now led by CEO Rachel Gilley (appointed May 2024 after McCabe stepped aside to launch new agency Atrium in August 2024). It has 100+ team members across EMEA, North America, and APAC, with offices in London, Cornwall, Amsterdam, Sydney, New York, and California.

Clarity Global Overview: A Growth Consultancy for B2B Tech

Clarity Global, formerly Clarity PR, is a senior-led global growth marketing and communications consultancy for B2B technology and innovation brands. Founded in 2012 by Sami McCabe, the firm has grown from a London tech-PR boutique into a 100+ person consultancy with offices across EMEA, North America, and APAC.

Clarity Global is structured around the "Now, Near, Next" growth framework.

Clarity Global's History and Ownership Since 2012

Sami McCabe founded Clarity Global in 2012 in London. The firm built early traction working with Soundcloud, what3words, and TransferWise. The Brewery network took a minority stake to support long-term growth. In January 2024, McCabe departed Clarity Global, and in August 2024 he launched Atrium. Rachel Gilley succeeded McCabe as CEO.

Clarity Global Key Milestones: 2012 to 2024

2012: Sami McCabe founded Clarity in London.

2013: Expanded to New York and Berlin.

2015: PRWeek named Clarity the fastest-growing PR firm in its "Top 150 PR Agencies" report.

2022: Acquired DRSmedia (San Francisco).

January 2023: Acquired Sefiani Communications Group (Sydney).

2023: Acquired Political Intelligence UK.

January 2024: Founder Sami McCabe departed Clarity.

May 2024: Rachel Gilley appointed CEO.

Clarity Global Services: PR, Strategic Comms, and Public Affairs

• Public Relations and Influencer Marketing
• Strategic Communications — corporate reputation, crisis management, executive coaching
• Digital Marketing and Growth
• Public Affairs — via Political Intelligence UK acquisition

Clarity Global Leadership: CEO Rachel Gilley and the Global Team

Rachel Gilley serves as CEO of Clarity Global. The global leadership team includes Tom Telford (President Digital Marketing), Nick Lansman (President Public Affairs), Robyn Sefiani (President APAC & Reputation Counsel), and Will Julian-Vicary (Head of Technology).

Clarity Global Awards and Recognition

Clarity Global was named fastest-growing PR firm in PRWeek's 2015 "Top 150 PR Agencies," and has earned recognition for B Corp work and the inaugural Clarity Global Crisis & Reputation Report.

Clarity Global Clients: ChargePoint, Lightricks, and More

Recent Clarity Global clients include ChargePoint, Lightricks, Neato Robotics, NEURA Robotics, TalentDesk, and Hippocratic AI. Historic clients include Soundcloud, what3words, TransferWise (now Wise), Monzo, and Even.

Clarity Global: EPR Coverage

Everything-PR has covered Clarity Global since 2013.

Clarity Global: Key Takeaways

• Global growth marketing and communications consultancy for B2B tech brands.
• Founded 2012 in London by Sami McCabe.
• Rachel Gilley named CEO in May 2024.
• 100+ person team across offices in 6 cities globally.
• The Brewery network minority stake.
• Three acquisitions: DRSmedia, Political Intelligence UK, Sefiani.
• Historic clients: Soundcloud, what3words, TransferWise (Wise), Monzo.

Clarity Global: Related Agency Profiles

Tech PR peers: Highwire · Mission North · InkHouse · Method Communications · LaunchSquad · Karbo · Crenshaw Communications · Bospar · Diffusion PR · SSPR / Next PR · Idea Grove · Channel V Media

Public affairs (post-Political Intelligence acquisition): APCO Worldwide · BerlinRosen · Portland Communications

Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory

Related: LMPR Communications (Formerly London Misher PR): Agency Profile