Best PR Firms in Poland: Leading Public Relations Agencies (2026)

By the Everything-PR Editorial Team
Originally published November 2015. Updated October 18, 2026.

Related: PR Firms Directory · Germany · Italy · London · Moscow · Minsk

The leading PR firms in Poland are Valkea Media (98 staff, the largest by headcount), 24/7Communication (92 staff), K Group (40 PR specialists) and Big Picture among domestic independents, plus Havas PR Warsaw (40+ consultants, the largest network agency in the country), Edelman Warsaw, MSL Poland and Burson Poland among the global networks. About 80% of major agency activity sits in Warsaw, in a market worth roughly PLN 800 million to 1 billion a year in agency fees.

Poland is the largest economy in Central and Eastern Europe and the regional base for multinationals serving the Visegrád Four (Poland, Czech Republic, Slovakia and Hungary) and the Baltic states. It has 38 million people and the region's largest stock exchange, and its PR industry has matured steadily since EU accession in 2004. The leading agencies now run cross-CEE campaigns from Warsaw.

The leading PR firms in Poland at a glance

Rank	Firm	Type	Why they rank
1	Valkea Media	Domestic independent	Largest by headcount (98 staff) per the Widoczni/IMM ranking; multi-vertical reach
2	24/7Communication	Domestic independent	92 staff, 31 dedicated PR specialists; strong financial PR and crisis
3	Havas PR Warsaw	Global network	Largest network-affiliated agency in Poland; 40+ consultants; founded 2003
4	Edelman Warsaw	Global network	Established 2005; consumer, tech, corporate, digital and health practices
5	K Group	Domestic independent	40 PR specialists; strong corporate reputation and crisis
6	MSL Poland	Global network (Publicis)	CEE specialist; frequent PRovoke CEE Consultancy of the Year honoree
7	Burson Poland	Global network (WPP)	WPP Campus Warsaw; strong in tech, corporate reputation, public affairs and crisis

Population	38 million
Largest PR hub	Warsaw
Key industries driving PR	Banking, IT services, manufacturing, energy, defense, pharmaceuticals, FMCG
Global HQ concentration	High: CEE regional HQ for many multinationals serving the Visegrád Four and Baltics
Political communications importance	High: politically polarized environment and complex EU-relationship dynamics
Annual PR market size estimate	Roughly PLN 800 million to 1 billion in agency fee income (approximately $200 to 250 million)
Dominant working language	Polish (English standard in multinational corporate work and the Warsaw tech scene)

Who are the leading domestic Polish agencies?

Valkea Media

Poland's largest PR agency by headcount in the most recent Widoczni/IMM industry ranking, with 98 staff across PR and integrated communications. Its reach covers telecommunications, IT, banking, FMCG, pharmacy, energy and professional services.

24/7Communication

Ranked second by headcount, with 92 staff and 31 dedicated PR specialists. It is strongest in corporate communications, financial PR and crisis work.

K Group

One of the larger Warsaw independents, with 40 PR specialists focused on corporate reputation and crisis. A tighter, more senior-attention option for a crisis-only mandate.

Big Picture

A Warsaw independent where 73% of the team works directly in PR, the highest dedicated-PR ratio among major Polish firms. It offers focused depth rather than breadth.

Which global networks operate in Poland?

Havas PR Warsaw

The largest network PR agency in Poland, with over 40 consultants. Founded in Warsaw in 2003, it is a member of the Polish Public Relations Consultancies Association and a winner at the Złote Spinacze PR contest. Specialties include brand PR, financial communications and investor relations, corporate and internal communications, education and health communication, and crisis management.

Edelman Warsaw

Established in Poland in 2005, shortly after EU accession, with practices across consumer, technology, corporate, digital and health.

MSL Poland

Publicis Groupe's PR network in Poland and a CEE specialist, frequently honored in PRovoke Media's Central and Eastern European Consultancy of the Year rankings.

Burson Poland

Based at WPP Campus Warsaw as part of the global Burson network, formed from Burson Cohn & Wolfe and Hill+Knowlton. Strong in technology, corporate reputation, public affairs and crisis. See EPR's Burson profile.

Which other Polish firms are worth knowing?

• Compress: multi-sector, covering telecoms, IT, FMCG, banking and pharma.
• Broker Media: Warsaw, interactive and integrated marketing.
• Aliganza: Warsaw, Poland's first PR consultancy for fashion.
• Weber Shandwick Poland: global network office. See EPR's coverage of Weber Shandwick after the Omnicom-IPG merger.
• FleishmanHillard Poland: Omnicom network office. See EPR's Omnicom Public Relations Group profile.
• Sobirds: Warsaw, influencer marketing.

How is Polish PR organized by city and sector?

Warsaw is the PR market. About 80% of major agency activity concentrates there, across the city center, Mokotów and the WPP Campus in Praga, and most major firms are headquartered in the city. Kraków and Wrocław host IT and shared-services clusters that generate B2B and employer-brand PR. Gdańsk, Gdynia and Sopot form a maritime, logistics and Baltic-economy cluster. Poznań and Katowice anchor regional industrial work in manufacturing, automotive supply chains and the Silesian economy.

How does public relations work in Poland?

Polish PR operates in a media market that has consolidated over the past decade. The major groups (Agora, Ringier Axel Springer Polska, Wirtualna Polska, Onet) and the public broadcaster TVP define national reach, while digital-native publishers such as Newsweek Polska, OKO.press, Money.pl and Bankier.pl have taken a growing share of high-engagement readers.

Public affairs work is more complex in a polarized political environment, shaped by the PiS and Civic Platform rivalry, the relationship with EU institutions, and recurring disputes over media regulation, judicial reform and energy policy. Poland is the largest CEE member of the EU, so Brussels coordination is integral and the leading firms maintain Brussels desks or partnerships.

Banking and financial services drive a large share of corporate PR. PKO BP, Pekao, mBank, ING Bank Śląski, Santander Bank Polska and Millennium all run sophisticated reputation, regulatory and consumer programs. The Warsaw Stock Exchange generates steady financial services communications work.

IT and tech PR have grown quickly on the back of strong software talent and a vibrant ecosystem including CD Projekt, Allegro and InPost. CD Projekt sits inside the global gaming and esports communications category.

Defense and dual-use communications are expanding. Poland's defense spending is the highest in NATO as a share of GDP, which has created work around the domestic industry, foreign suppliers and regional security. Economic and demographic baselines are published by Statistics Poland.