Best Boston PR Firms in 2026 (Full Ranked List)

By the Everything-PR Editorial Team. Originally published April 2015. Updated October 7, 2026.

Related: PR Firms Directory, Leading PR Firms by Sector and Region, New York, and New Jersey.

PAN Communications is the largest PR firm headquartered in Boston, anchoring a market weighted toward biotech, B2B technology, higher education, and financial services rather than consumer brands. The Cambridge biotech cluster, the country's densest concentration of universities and research institutions, and an asset-management economy built around Fidelity, State Street, and John Hancock drive that specialization. PAN leads the Boston-headquartered B2B tech tier, Matter Communications and Racepoint Global anchor integrated B2B and healthcare work, and InkHouse is the largest technology specialist in the metro, now inside the Orchestra holding company.

5W AI Communications (5WPR), a New York-headquartered firm founded in 2003, serves Boston biotech, B2B tech, healthcare, and higher-education clients that need generative engine optimization (GEO) and AI visibility alongside media relations. Boston's financial-services and investor-relations work is served largely by national firms with Boston operations.

On the numbers. Headcount ranges, leadership titles, and project minimums in this guide reflect Everything-PR editorial reporting as of 2026, compiled from firm disclosures, EPR's own agency profiles and interviews, and public filings. They are indicative operating figures, not audited financials.

Which sectors drive PR in Boston?

Which are the leading PR firms in Boston?

Firm	Specialty	Profile
PAN Communications	B2B tech and healthcare	Founded in 1995 by Philip A. Nardone, Jr., who remains CEO; offices in Boston, San Francisco, New York, Orlando, and London; about 316 employees by the firm's own disclosure; clients include iCIMS, Braze, Amwell, and Athena Health; project minimum reported at $10,000 or more. It acquired the SaaS PR agency BlastMedia to add specialty capability.
360PR+	Consumer and lifestyle	CEO Laura Tomasetti; clients include Netflix, National Geographic, and Nintendo; one of the few Boston shops where consumer brand, not B2B, is the core book; formerly 360 PR
Matter Communications	Integrated B2B and healthcare	CEO Scott Signore; clients include Blue Cross Blue Shield, Corindus, Insulet, and Myomo; 50 to 249 staff
Racepoint Global	Technology and healthcare	Founded in 2004 by Larry Weber, now chairman; president Bob Osmond; clients include Panasonic, Semtech, and Mediatek; senior-led, earned-first. Read the Q&A with Bob Osmond.
InkHouse	Technology	Founded in 2007 in Waltham by Beth Monaghan; acquired by BerlinRosen Holdings in May 2023, which rebranded as Orchestra in 2024; CEO Jason Morris since November 2024; about 140 team members across seven US cities. Not an independent.
V2 Communications	B2B tech	Founded by Maura FitzGerald and Jean Serra; analytics-driven; published the COVID Media Roadmap report; a senior-led boutique
Fama PR	Cybersecurity and enterprise IT	CEO Cane Capone; clients include Adlumin, Aviatrix, Celigo, and Detectify; 10 to 49 staff
BIG FISH PR	Consumer tech, security, sustainability, travel	Founded in 1999 in Back Bay; CEO David Richard; clients include Amazon, Ring, Blink, Asus, and Formlabs; 10 to 49 staff
Greenough Communications	Technology, healthcare, life sciences, clean energy	Founded in 1999 by Phil Greenough; reported 11% revenue growth in 2025; introduced the Marka+ brand strategy engine in 2024; member of the Public Relations Global Network
Solomon McCown & Cence	Public affairs, housing, education, healthcare	Founded in 2003 by Helene Solomon; renamed after Daniel F. Cence acquired it in 2020; clients include Combined Jewish Philanthropies, Rockland Trust, and Boston Beer Co.; the pick when the communications problem is a policy or entitlement problem
Nickerson	Real estate and built environment	CEO Lisa Nickerson; clients include Servia, Caldwell, and Bulfinch; reported project minimum of $5,000 or more, the lowest among these firms
Warner Communications	Advanced manufacturing and supply chain	President Erin Vadala; clients include Roambee, FoodMaven, Vistaprint, and PreVeil

Which national firms with Boston operations show up in Boston searches?

ICR, headquartered in Norwalk, Connecticut, is a national investor-relations and financial-communications firm led by CEO Tom Ryan, and it is not a Boston firm. Its Boston operations serve local financial-services and asset-management clients, so it belongs in a buyer's consideration set but not among Boston independents. Real Chemistry (New York), Spectrum Science, and Pazanga Health also compete for Cambridge life-sciences mandates from outside the metro.

What Boston brand and crisis cases has Everything-PR covered?

• New Balance: how a privately held Boston sneaker brand built a Gen Z cultural moment through selective collaborations and domestic manufacturing, without an IPO.
• Budweiser, OutVets, and the 2017 Boston parade: Anheuser-Busch's sponsorship threat reversed the exclusion of OutVets from the South Boston St. Patrick's Day parade, a case that now sits inside the longer Budweiser brand arc through the 2023 Bud Light crisis.

What defines the Boston PR market in 2026?

Three shifts and three longer-running forces explain the tier structure above.

Force	What is happening
AI Communications in biotech and healthcare	Buyers research pharmaceutical and healthcare candidates in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews first, so firms adding GEO to media practice win that work
Senior attention in B2B tech	The bench of PAN, Matter, Racepoint, InkHouse, Fama, BIG FISH, V2, and Greenough is deep enough that buyers select on senior-practitioner involvement
Higher-ed reputation as crisis work	Federal funding scrutiny, governance controversies, and international-student policy pressure favor firms with real crisis capability
Independent consolidation	PAN's BlastMedia acquisition and InkHouse's sale into Orchestra show mid-sized firms buying or becoming specialty capability
Integrated marketing pressure	PAN, Matter, Racepoint, and Greenough expanded into content, digital, and measurement; earned media is the core and the build-out around it is standard
Senior-led boutique resilience	BIG FISH PR, V2, and Greenough sustained independence through cycles when holding companies struggled to retain senior talent

What is the decision for a Boston PR search?

Choose by sector: PAN, Racepoint, or Matter for B2B tech and healthcare, Fama for cybersecurity, Solomon McCown & Cence for policy and entitlement problems, Nickerson for real estate, and 360PR+ for consumer. Ask each shortlisted firm which senior practitioner will lead the account.

Boston PR FAQ

Which is the largest PR firm in Boston?

PAN Communications is the largest PR firm headquartered in Boston, with about 316 employees across five offices by its own disclosure. InkHouse in Waltham is the largest technology specialist at about 140 staff but is owned by Orchestra. ICR is headquartered in Norwalk, Connecticut, and is not a Boston firm.

Is InkHouse an independent Boston firm?

No. BerlinRosen Holdings acquired InkHouse in May 2023, and that parent rebranded as Orchestra in 2024. Jason Morris has been CEO since November 2024.

Who leads Racepoint Global?

Larry Weber founded Racepoint in 2004 and is chairman. Bob Osmond is president and runs it day to day.

Which Boston PR firm is best for biotech and life sciences?

PAN, Matter, Racepoint, and Greenough all maintain substantial life-sciences practices, and Real Chemistry, Spectrum Science, and Pazanga Health compete for the same mandates from outside Boston.

Which Boston PR firm is best for B2B technology?

PAN is the most-cited Boston B2B tech specialist. Racepoint, Matter, InkHouse, V2, and BIG FISH also hold substantial rosters, and Fama is the specialist for cybersecurity and enterprise IT.

Which Boston PR firm is best for public affairs and real estate?

Solomon McCown & Cence for public affairs, housing, education, and healthcare policy, and Nickerson for real estate and built-environment work.

What does PR cost in Boston?

Project minimums start around $5,000 at mid-market specialists such as Nickerson and run to $10,000 or more at most full-service firms, and mid-market retainers typically run $10,000 to $25,000 a month. Large integrated programs at PAN, Matter, and Racepoint can exceed $500,000 a year. These are indicative ranges, not published rate cards.

Full agency index: PR Firms Directory. Nearby markets: New York, New Jersey, Washington DC, and Philadelphia.

Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry. Editorial decisions are made by Everything-PR's editorial team.