SnappConner PR: Utah Public Relations Firm Profile

SnappConner PR is a nationwide public relations firm founded in 2007 by Cheryl Snapp Conner, headquartered in South Jordan, Utah. The firm specializes in thought leadership, executive branding, message development, crisis PR, and content-driven communications for clients in technology, health and wellness, and life sciences.

Originally published February 2012. Updated June 14, 2026. The firm's correct name is SnappConner PR, not "Snapp Corner PR."

SnappConner PR: Snapshot

• Founded: 2007
• Founder & CEO: Cheryl Snapp Conner
• Headquarters: 1258 W. South Jordan Professional Plaza, Suite 301, South Jordan, Utah 84095
• Reach: Nationwide US client base, with select international engagements
• Specialties: Thought leadership, executive branding, content strategy, crisis PR
• Sectors: Technology, health and wellness, life sciences, professional services
• Founder media: Forbes Entrepreneurs contributor (2012–2018), guest contributor to The Wall Street Journal Startups, regular contributor to Inc. magazine

What SnappConner PR Does

SnappConner PR positions itself as the most progressive PR firm in the Intermountain region, anchored in the belief that authentic, high-quality content drives PR and marketing outcomes. The firm blends traditional PR with content marketing, social media, and influencer strategies. Services include earned media, reputation management, executive thought leadership programs, message development, content creation, and crisis communications.

The firm has historically worked with named clients including Ancestry.com, FranklinCovey, Profire Energy, Wavelink, eFileCabinet, and MultiLing. Cheryl Snapp Conner is also co-creator of Content University, a live and online program teaching executives how to publish thought leadership content that converts to business results.

Cheryl Snapp Conner: The Founder

Cheryl Snapp Conner began her PR career leading communications for Novell, one of Utah's earliest major technology companies, where she was named PR manager 90 days into the job and later director — running PR through four acquisitions and an IPO. After Novell she founded a consulting practice, co-founded two earlier agencies, and launched SnappConner PR in 2007. She is the author of the Forbes eBook Beyond Words: How to Communicate Like a Champion in the Digital Age and a frequent keynote speaker.

Why SnappConner PR Matters

The Intermountain West is one of the fastest-growing tech corridors in the US, and SnappConner is one of the few independent PR firms that built scale outside the New York / California axis. The firm competes with both large national agencies like Edelman and specialty technology shops like Calysto Communications, differentiating on senior-led accounts and a content-first methodology. For founders in Utah, Idaho, and Colorado looking for PR with national reach without a coastal price tag, SnappConner is one of the few credible options.