BIG FISH PR Runs Boston's Twenty-Five-Year Boutique Book

Updated June 2026. By EPR Editorial Team.

Part of Boston PR Firms · PR Agency Profiles Directory · Technology PR Pillar · Consumer Brands

BIG FISH PR is one of Boston's longest-running independent boutique communications agencies. Founded in 1999, the firm operates from Boston's Back Bay neighborhood at 131 Dartmouth Street, with more than 25 years of continuous operating history. The firm supports emerging and established brands across technology, travel, social impact, sustainability, safety, security, AI, and consumer goods — running both business-to-business and business-to-consumer programs from the same senior-led team. BIG FISH has remained privately held and Boston-headquartered throughout its operating history.

The Founding and the 25-Year Tenure

BIG FISH PR launched in Boston in 1999 with a positioning as a boutique alternative to larger holding-company technology public-relations shops. The founding thesis was that senior-led account work and a generalist technology bench could outperform the tiered-service model at large agencies for emerging and growth-stage brands. Across the firm's 25-plus-year tenure, the practice has expanded from its technology base into safety, security, sustainability, travel, and AI categories — adding consumer-brand work alongside the foundational enterprise-technology book.

The Roster

Named client work has included iOttie (mobile accessories), Ring (the smart-doorbell pioneer subsequently acquired by Amazon — BIG FISH partnered with Ring from 2014, helping position the brand against established security-device competitors), and Iceland Naturally (a long-running North American tourism and cultural-awareness program). Across those engagements the firm has executed product-launch programs, retailer-awareness campaigns, and sustained editorial-coverage strategies.

Service Offering

The firm delivers public relations, branding, product launches, media relations, corporate communications, crisis communications, brand storytelling, press tours, award programs, speaker programs, executive and C-suite visibility, IPO communications, and reputation management. The consumer-and-enterprise dual-track structure — running both lines from the same Boston team — is the firm's structural choice.

Position in the Category

BIG FISH PR sits inside the Boston independent technology-and-consumer boutique-PR category. The peer set includes PAN Communications, Matter Communications, InkHouse, Racepoint Global, V2 Communications, and Greenough Communications. Across the broader United States technology boutique landscape, the peer set extends to Highwire, LaunchSquad, Thunder11, and Crenshaw Communications. BIG FISH differentiates on the 25-plus-year continuous Boston tenure, the consumer-and-enterprise dual-track structure, and the senior-led boutique model.

Recognition

Inc. Best Workplaces (2023 and 2024). PRWeek Best Places to Work (2023). Best Places to Work in Los Angeles, Small Business category (2024). The firm is consistently included in regional and category top-PR-firm rankings for Boston and the broader Northeast.

Read next: PR Agency Profiles Directory · PR Industry Leaders · Boston PR Firms · PAN Communications · InkHouse