Everything PR News
PAN
Agency Profile

PAN Communications: The Boston B2B Tech PR Firm With Five Offices and 300 People

PAN Communications is the Boston-headquartered B2B tech and healthcare PR firm founded in 1995 by Philip A. Nardone Jr. Three decades later, it operates across five offices with approximately 316 employees globally — and an integrated PR + content + measurement model that positions it for the AI Communications era.

Read EPR coverageFull directory →

Profiled

Jan 16, 2019

Desk

EPR Editorial Team

Firm summary

Updated June 26, 2026.

Part of Boston PR Firms · PR Firms Directory · B2B Tech PR · Crisis Communications

PAN Communications is the Boston-headquartered B2B technology and healthcare PR firm founded in 1995 by Philip A. Nardone Jr. Three decades later, it operates across five offices — Boston, San Francisco, New York, Orlando, and London — with approximately 316 employees across North America, Europe, and Asia.

The firm has positioned itself as an integrated marketing and PR agency rather than a traditional PR firm, with a core service stack spanning public relations, content marketing, digital strategy, creative services, and a dedicated measurement and analytics practice.

What PAN Actually Does

PAN's service architecture is built around B2B technology and healthcare clients. The firm's core offerings:

  • Public and media relations. Earned media strategy, corporate communications, brand reputation work.
  • Content marketing. Thought leadership content development — white papers, research reports, case studies, blog content.
  • Digital and creative services. Social, paid media, content production, brand identity.
  • Measurement and analytics. A dedicated practice connecting PR activity to business outcomes — the data-driven thread the firm uses to differentiate from traditional earned-only PR.

The agency client roster includes Heinz Marketing, Vercara, Powin Energy, PointClickCare, Quanterix, and Loyal Health, alongside a stable of B2B tech and healthcare brands ranging from post-Series A startups to enterprise accounts.

Growth Through Acquisition

The firm's expansion strategy in recent years has been driven by acquisition. PAN acquired SaaS PR agency BlastMedia, deepening its position in the SaaS communications segment. The acquisition pattern reflects the broader independent-PR firm consolidation move that has shaped the industry since 2022 — mid-sized independents acquiring specialty agencies to extend service capability rather than build organically.

Recognition

PAN has been named Outstanding Technology Agency of the Year and consistently ranks among America's top B2B PR agencies. Industry analyst rankings position it as a leading choice for growth-stage B2B tech companies that need integrated PR and digital marketing rather than earned-only programs.

Who Should Hire PAN

The firm fits B2B technology and healthcare brands at growth stage that need integrated communications rather than discrete tactics. It does not fit consumer brands, DTC, or single-tactic engagements. The agency's strength is sustained programs that connect earned, content, and measurement — not project work.

Related: Boston PR Coverage on EPR

Other Boston firm profiles: Matter Communications · InkHouse · Racepoint Global (Bob Osmond) · V2 Communications (FitzGerald & Serra) · BIG FISH PR · Greenough Communications

Boston brand cases: New Balance · Budweiser / OutVets 2017 Boston Parade

Related: Bhava Communications: The Bay Area's Category-Leadership Tech PR Firm

PAN Communications: The Boston B2B Tech PR Firm With Five Offices and 300 People FAQ

When was PAN Communications founded?

1995, by Philip A. Nardone Jr., as a Boston-based PR firm focused on the emerging Boston technology sector.

Where are PAN Communications' offices?

Five offices: Boston (headquarters), San Francisco, New York, Orlando, and London. Approximately 316 employees, across North America, Europe, and Asia.

What sectors does PAN Communications serve?

B2B technology and healthcare are the primary verticals. Sub-segments include SaaS, enterprise software, healthcare technology, retail/ecommerce, marketing/advertising technology, insurance, and public sector.

What makes PAN Communications different from a traditional PR firm?

The integrated marketing and PR model. PAN combines earned media with content marketing, digital strategy, creative, and a dedicated measurement and analytics practice. The integration is the differentiator from earned-only PR firms, particularly in B2B sectors where measurement and content production carry as much weight as press placement.

Has PAN Communications acquired other agencies?

Yes. PAN acquired SaaS PR agency BlastMedia as part of its expansion strategy, extending its position in the SaaS communications segment. The acquisition reflects the broader independent-PR-firm consolidation pattern that has shaped the industry since 2022.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.