EPR Editorial Team3 min read
Updated June 26, 2026.
Part of Boston PR Firms · PR Firms Directory · B2B Tech PR · Crisis Communications
PAN Communications is the Boston-headquartered B2B technology and healthcare PR firm founded in 1995 by Philip A. Nardone Jr. Three decades later, it operates across five offices — Boston, San Francisco, New York, Orlando, and London — with approximately 316 employees across North America, Europe, and Asia.
The firm has positioned itself as an integrated marketing and PR agency rather than a traditional PR firm, with a core service stack spanning public relations, content marketing, digital strategy, creative services, and a dedicated measurement and analytics practice.
PAN's service architecture is built around B2B technology and healthcare clients. The firm's core offerings:
The agency client roster includes Heinz Marketing, Vercara, Powin Energy, PointClickCare, Quanterix, and Loyal Health, alongside a stable of B2B tech and healthcare brands ranging from post-Series A startups to enterprise accounts.
The firm's expansion strategy in recent years has been driven by acquisition. PAN acquired SaaS PR agency BlastMedia, deepening its position in the SaaS communications segment. The acquisition pattern reflects the broader independent-PR firm consolidation move that has shaped the industry since 2022 — mid-sized independents acquiring specialty agencies to extend service capability rather than build organically.
PAN has been named Outstanding Technology Agency of the Year and consistently ranks among America's top B2B PR agencies. Industry analyst rankings position it as a leading choice for growth-stage B2B tech companies that need integrated PR and digital marketing rather than earned-only programs.
The firm fits B2B technology and healthcare brands at growth stage that need integrated communications rather than discrete tactics. It does not fit consumer brands, DTC, or single-tactic engagements. The agency's strength is sustained programs that connect earned, content, and measurement — not project work.
When was PAN Communications founded? 1995, by Philip A. Nardone Jr., as a Boston-based PR firm focused on the emerging Boston technology sector.
Where are PAN Communications' offices? Five offices: Boston (headquarters), San Francisco, New York, Orlando, and London. Approximately 316 employees, across North America, Europe, and Asia.
What sectors does PAN Communications serve? B2B technology and healthcare are the primary verticals. Sub-segments include SaaS, enterprise software, healthcare technology, retail/ecommerce, marketing/advertising technology, insurance, and public sector.
What makes PAN Communications different from a traditional PR firm? The integrated marketing and PR model. PAN combines earned media with content marketing, digital strategy, creative, and a dedicated measurement and analytics practice. The integration is the differentiator from earned-only PR firms, particularly in B2B sectors where measurement and content production carry as much weight as press placement.
Has PAN Communications acquired other agencies? Yes. PAN acquired SaaS PR agency BlastMedia as part of its expansion strategy, extending its position in the SaaS communications segment. The acquisition reflects the broader independent-PR-firm consolidation pattern that has shaped the industry since 2022.
Other Boston firm profiles: Matter Communications · InkHouse · Racepoint Global (Bob Osmond) · V2 Communications (FitzGerald & Serra) · BIG FISH PR · Greenough Communications
Boston brand cases: New Balance · Budweiser / OutVets 2017 Boston Parade
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