Durée & Company: Fort Lauderdale PR Agency Profile

Originally published October 2020. Updated October 14, 2026.

What is Durée & Company?

Durée & Company is a full-service public relations and marketing agency founded in 1999 in Fort Lauderdale, Florida, by Durée Ross, who remains president and CEO. The independent, owner-led firm also has an office in Aspen, Colorado, and serves consumer, real estate, nonprofit, hospitality, marine and emerging-industry clients. It won Fort Lauderdale Magazine's Best PR Agency gold award for the third straight year in 2025.

Who founded and leads Durée & Company?

Durée Ross founded Durée & Company in 1999 and serves as president and CEO. A 2025 firm release says Ross was born and raised in South Florida and that the agency celebrated 25 years in business that year, and a Boca Raton Observer profile quotes her on how the work moved from pitching by fax to integrated campaigns spanning media relations, branding, content and social media. Her DesignRush team biography says she fell in love with public relations at 19 during a college internship. EPR's earlier profile described her as a veteran with more than two decades of experience, which is consistent with the 1999 start but has no separate source.

What does Durée & Company do?

Durée & Company provides public relations, marketing, special events, social media, crisis management, strategic planning, content development and corporate social responsibility programs, according to its DesignRush profile. Its practice areas, as listed by O'Dwyer's, include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine, plus cannabis, psychedelics and other emerging industries. For readers comparing specialties, EPR's real estate PR, nonprofit PR, cannabis PR and luxury PR sections cover the surrounding categories, and crisis PR covers the discipline behind its 2023 crisis awards.

Which clients has Durée & Company worked with?

Durée & Company's O'Dwyer's listing names American Heritage Schools, Boys & Girls Clubs of Miami-Dade, Broward Children's Center, Community Foundation of Broward, Feeding South Florida, Feld Entertainment and several South Florida real estate developments, including ALINA Residences Boca Raton and CityPlace Doral. EPR's earlier profile also named the American Cancer Society, Bonnet House Museum & Gardens, Coldwell Banker Realty and Bagatelle restaurants; those names were not re-verified in this review, so readers should confirm current relationships with the firm.

What recognition has Durée & Company received?

Durée & Company received Fort Lauderdale Magazine's Best PR Agency award in the gold category in 2023, 2024 and 2025, according to its own releases; the magazine selects winners by polling the local community. In 2023 the firm also reported a Bulldog PR Bronze award for Best Crisis Management, a Cannabis Marketing Association Seven Award for Best Use of PR and a PR News People of the Year award in the Crisis Managers category. It reported honorable mentions in the 2024 PRNEWS Experiential and Event PR Awards and the 2022 Marine Marketers of America Neptune Awards. These awards come from the firm's own announcements.

How does Durée & Company compare with other Florida PR firms?

Durée & Company is a regional boutique, and EPR's Florida PR firms directory ranks the leading agencies across the state, with separate guides to the best PR firms in Miami and the best PR firms in Tampa. Other South Florida profiles include BoardroomPR and rbb Communications. Its cannabis work also places it near the Wise Public Relations profile, and the PR agency profiles directory lists more independents.

---

Related: PR agency profiles, Florida PR firms, Miami PR firms, Real estate PR, Cannabis PR