Phase 3 Marketing and Communications Profile

Part of Everything-PR's PR Firms Directory. See also: the EPR Guide to Leading PR Firms by Market, Industry, and Region.

Phase 3 Marketing and Communications is an Atlanta-headquartered full-service independent marketing and communications agency founded in 2001 by Ken Holsclaw and Max Nair. The firm employs more than 200 specialists across five US cities and serves both B2B and B2C accounts across strategy, communications, and design-and-development. Notable clients include Beautyrest, ProMach, Bedlam, and Waterways.

Phase 3 lists multiple industries as areas it works within, offering case studies across industrial manufacturing, lifestyle and hospitality, real estate and placemaking, business-to-business services, and business-to-consumer services. The focus of the company is to streamline the customer experience for clients. Cost efficiency is a stated priority alongside top-tier marketing execution.

Marketing Services Offered by Phase 3

Strategy

Brand positioning, lead generation, and employer branding — strategic thinking combined with tactical execution.

Communications

Advertising, crisis communications, social media, and public relations. Telling consumers meaningful stories and generating dynamic customer experiences is a primary function of communication at Phase 3.

Design and Development

Brand identity and naming, environmental branding, and websites and apps to help build client profiles.

Other Services

Digital marketing, marketing plans, product launches, research and insights, events, media planning and buying, user experience, and video.

Awards

Phase 3 has been named to the Atlanta Business Chronicle's Pacesetter Award and appeared on the Atlanta Business Chronicle's Top 10 marketing service firms list for several years. It has also placed in the Top 15 Marketing Services Firms by the Charlotte Business Journal and the Nashville Business Journal.

Covid-19 Pandemic Response

In April 2020, Phase 3 shifted its primary business focus, creating two new personal protective equipment (PPE) solutions for frontline workers — a vinyl face shield and a protective acrylic barrier. Pivots of this kind became a defining case pattern across the crisis communications archive of 2020.

Media

Phase 3 has published articles ranging from "Best Practices in Data Science" to "Making Real Connections in Branding Environments." The company also runs a bi-weekly radio and documentary series called On Branding — a content play consistent with the modern content marketing discipline.

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