Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.
He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.
5wpr.com | 5W Research | ronntorossian.com
Work with 5W
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com
Perhaps one of the reasons so many organizations undervalue the power of PR is they do not understand what it is. A good public relations agency utilizes a core business strategy and works closely with firms to help guide and direct the organization to developing their overall message. PR then helps deliver the messages to their client’s targeted audience, whether that method is social media, press releases, journalists, speaking opportunities, etc. Essentially, the end goal of a PR campaign is to get the word out, to broadcast the message that the client wants to tell.
Successful PR agencies have often already built reputable media relationships with reporters and various publications, and will be well versed in crafting meaningful press releases and social media blitzes. They will know the right people to take an organization’s message to, and they’ll know ahead of time, from past experiences, the best way to deliver messages.
