Roni Rimon, Rimon Cohen & Co.: Israel's Crisis and Political Media Strategist

Part of EPR's Israel Communications State · Top PR Firms in Israel 2026 · PR Firms Directory · Crisis PR

Roni Rimon is the Co-Founder and CEO of Rimon Cohen & Co., founded in 1995 and among Israel's best-known media strategy consulting and crisis management companies. Rimon is one of Israel's most senior media strategists with more than 25 years of experience advising senior politicians, including Prime Minister Benjamin Netanyahu, and the leadership of industry-defining companies and social organizations. The firm serves Israeli startups, multinationals, executives, politicians, government agencies, educational bodies, and NGOs — including Dropbox and Fujitsu in Israel.

Who Is Roni Rimon?

Roni Rimon is the co-founder and CEO of Rimon Cohen & Co., which he established in 1995. He is one of Israel's most senior media strategists, with more than 25 years advising Israeli prime ministers — including Benjamin Netanyahu — alongside the leadership of major Israeli and multinational companies, government agencies, educational bodies, and NGOs.

What Rimon Cohen & Co. Does

The firm's specialty is media strategy consulting and crisis management at the senior end of the Israeli market. Political-adjacent corporate crises. Regulatory pressure moments. Executive transitions under scrutiny. Government client work across ministries. International-client campaigns that need Israeli-market execution.

The Interview

Q: As someone in PR for three decades, have you seen big changes because of COVID-19?

A: As a crisis manager, crises are not foreign to me. I always say that while every crisis gives rise to concerns and uncertainty, it also provides new opportunities. Since the early days of the pandemic, we have worked with clients who had to adapt their work methods, others in the travel industry who fought for compensation, and up-and-coming clients who used today's unique circumstances to increase their market share. COVID-19 has changed everyone's reality but there is always a way to succeed.

Q: As an Israeli-based PR agency working with global organizations, has the pandemic changed how you operate?

A: Public relations revolves around human interaction. Although some face-to-face meetings have moved online because of flight restrictions, most of the work has remained the same. We continue working closely with clients in New York or London, adapting their strategy to the Israeli market. In recent months, we have led some of our best campaigns for Dropbox and Fujitsu in Israel.

Q: You've worked with Israeli Prime Minister Netanyahu. Have politicians' PR strategies changed because of COVID-19?

A: COVID-19 has put more pressure on public figures, because in moments of crisis, the public needs clarity, transparency, and consistency. For a while, some leaders struggled to adopt clear and coherent messaging. As PR experts, our job is to prevent that. Our unique ability to provide unfiltered feedback and use it to develop a clear and suitable media strategy is vital.

Where Rimon Cohen & Co. Sits in the Israeli PR Market

Rimon Cohen & Co. sits at the senior political-and-crisis end of the Israeli market — the tier where the assignment is usually about protecting a client through a live regulatory, political, or media pressure moment. The firm ranks in EPR's Top PR Firms in Israel — 2026 Edition as the anchor firm in political and crisis communications, alongside Morrell & Co. on the campaign side.

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Hubs

Israel Communications State · Top PR Firms in Israel 2026 · Tel Aviv PR Firms · Jerusalem PR Firms · PR Firms Directory · Crisis PR