Roni Rimon & Rimon Cohen & Co.: Israel's Crisis and Political Media Strategists

Part of EPR's Israel Communications State · Top PR Firms in Israel 2026 · PR Firms Directory · Crisis PR

Updated September 2026.

Roni Rimon co-founded Rimon Cohen & Co. with partner Benny Cohen in 1995, building it into one of Israel's best-known media strategy consulting and crisis management firms. Rimon is one of Israel's most senior media strategists, with more than 25 years advising senior politicians — including Prime Minister Benjamin Netanyahu — alongside the leadership of major Israeli and multinational companies, government agencies, educational bodies, and NGOs.

Who Is Roni Rimon?

Before founding the firm, Rimon worked as the legal correspondent for the daily newspaper Haaretz and later served as spokesman for the City of Tel Aviv-Jaffa — a journalism-then-government-spokesman path that shows up in the firm's house style: message discipline built for a live news cycle, not just a press release cycle. He is a member of the Israel Press Council.

What Rimon Cohen & Co. Does

The firm's specialty is media strategy consulting and crisis management at the senior end of the Israeli market: political-adjacent corporate crises, regulatory pressure moments, executive transitions under scrutiny, government client work across ministries, and international-client campaigns that need Israeli-market execution. A Tech Division sits alongside the crisis practice, built when Michal, founder of the 15-year-running Media-PR agency, merged her firm into Rimon Cohen & Co. and became partner and Tech Division head — bringing two decades of strategic media consulting for tech companies ranging from global organizations to local startups.

Representative Client Work

The firm's Israeli client list spans government-adjacent and household-name domestic brands — The Shalit Family, Yes, Hadera Paper, Netafim, Dubek, Or Yarok, Dapei Zahav, Ayalon Highway, Angel Bakeries, and the IDF Disabled Veterans Organization — alongside international campaigns for Dropbox and Fujitsu in Israel. More recently, the firm has supported the Combat Antisemitism Movement (CAM), led by CEO Sacha Roytman Dratwa, across its international media activity addressing the rise in antisemitism.

From the Archive: A 2020 Interview With Roni Rimon

The interview below was conducted in December 2020, at the height of the COVID-19 pandemic, and is preserved here as a snapshot of crisis-PR thinking from that period.

Q: As someone in PR for three decades, have you seen big changes because of COVID-19?

A: As a crisis manager, crises are not foreign to me. I always say that while every crisis gives rise to concerns and uncertainty, it also provides new opportunities. Since the early days of the pandemic, we have worked with clients who had to adapt their work methods, others in the travel industry who fought for compensation, and up-and-coming clients who used today's unique circumstances to increase their market share. COVID-19 has changed everyone's reality but there is always a way to succeed.

Q: As an Israeli-based PR agency working with global organizations, has the pandemic changed how you operate?

A: Public relations revolves around human interaction. Although some face-to-face meetings have moved online because of flight restrictions, most of the work has remained the same. We continue working closely with clients in New York or London, adapting their strategy to the Israeli market. In recent months, we have led some of our best campaigns for Dropbox and Fujitsu in Israel.

Q: You've worked with Israeli Prime Minister Netanyahu. Have politicians' PR strategies changed because of COVID-19?

A: COVID-19 has put more pressure on public figures, because in moments of crisis, the public needs clarity, transparency, and consistency. For a while, some leaders struggled to adopt clear and coherent messaging. As PR experts, our job is to prevent that. Our unique ability to provide unfiltered feedback and use it to develop a clear and suitable media strategy is vital.

Where Rimon Cohen & Co. Sits in the Israeli PR Market

Rimon Cohen & Co. sits at the senior political-and-crisis end of the Israeli market — the tier where the assignment is usually about protecting a client through a live regulatory, political, or media pressure moment — while its Tech Division competes for the same growth-stage and multinational tech accounts as the market's dedicated technology shops. The firm ranks in EPR's Top PR Firms in Israel — 2026 Edition as the anchor firm in political and crisis communications, alongside Morrell & Co. on the campaign side.

Related Israeli Firm Profiles

• Dani Levy Communications — Corporate + financial
• Minkovsky Media — Tech + crisis
• Headline Media — Israeli tech to international
• ReBlonde — Cyber + blockchain
• K2 Global Communications — B2B deep tech
• Emerson Rigby Israel — Location branding

Hubs

Israel Communications State · Top PR Firms in Israel 2026 · Tel Aviv PR Firms · PR Firms Directory · Crisis PR