Wise Public Relations (Wise Collective): NYC PR Profile

Originally published January 2020. Updated October 14, 2026.

What is Wise Public Relations?

Wise Public Relations is a New York integrated marketing and PR agency founded by Harrison Wise, with a 2007 founding year from EPR's earlier profile. It merged with Robert Zimmerman's Zimmerman Strategic Communications in January 2020 and has since rebranded as Wise Collective. It serves technology, fintech, sports, entertainment and cannabis clients and is founder-led.

Who founded and leads Wise Public Relations?

Harrison Wise founded Wise Public Relations and serves as its president, and he is listed as CEO of Wise Collective Inc. on his Rolling Stone Culture Council profile. In a 2022 interview with that council, Wise said he started the firm more than fifteen years earlier after working at other agencies and a short-lived tech startup, initially serving the advertising and marketing technology space. Robert Zimmerman joined as global managing director and chief of staff in January 2020, responsible for staff, operations and client relations. Agility PR reports that Zimmerman previously served as senior vice president of corporate communications, PR and public affairs at WWE from 2008 to 2012.

What happened in the Zimmerman merger and the Wise Collective rebrand?

Wise Public Relations merged with Zimmerman Strategic Communications in January 2020, a deal reported by O'Dwyer's and the Holmes Report. The combination was meant to expand sports, media, entertainment and crisis and reputation management work, and to bolster service to regulated sectors such as cannabis, alcohol and beverage, and fintech. The agency later rebranded as Wise Collective, with an announcement describing it as a 13-year-old agency. EPR's earlier profile presented Wise Collective as a separate parent brand, which was incorrect: Wise Collective is the new name of Wise PR.

What does Wise Public Relations do?

Wise Collective lists strategy development, social media, content creation, influencer and experiential marketing, public relations, reputation management, design, data intelligence and media planning and buying. Harrison Wise told the Rolling Stone Culture Council that the firm first served advertising and marketing technology, then moved into cannabis from 2015, where he said it represents roughly 40% of the business. He also launched The Bluntness, an independent media property covering the cannabis industry. In 2020 the agency hired Aubry Bracco as vice president of social media and digital marketing in its Los Angeles office.

Which clients has Wise Public Relations worked with?

Wise Public Relations has worked with FIA Formula E, which came over with Zimmerman in the 2020 merger. Earlier EPR coverage also named Kiip, Admeld, Control Group, Spruce Media, Yieldex and Legolas as technology clients, and Tough Mudder, Omnigon, Benjamin Restaurant Group and the USGA as Zimmerman-era clients. Those names come from EPR's earlier profile and were not re-verified, so readers should confirm current relationships directly with the firm.

How does Wise Public Relations compare with other technology and New York PR firms?

Wise Public Relations sits among boutique New York agencies listed in the PR agency profiles directory and the best PR firms in New York list. Its mix of technology, fintech and cannabis work overlaps with the technology PR, fintech PR and cannabis PR sections, and its sports and entertainment work with the sports PR section. For other technology-focused profiles, see Hotwire PR and Akrete.

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Related: PR agency profiles, New York PR firms, Technology PR, Cannabis PR, Sports PR