Wise Public Relations (Wise Collective): NYC PR Profile

Wise Public Relations, now Wise Collective, is a New York integrated marketing and PR agency founded by Harrison Wise, who is founder, president and CEO. It merged with Robert Zimmerman's Zimmerman Strategic Communications in January 2020, rebranded as Wise Collective about a year later, and serves technology, fintech, sports, entertainment and cannabis clients. Wise said cannabis is about 40 percent of the business, per the Rolling Stone Culture Council.

Originally published January 2020. Updated October 18, 2026.

What is Wise Public Relations?

Wise Public Relations is a New York integrated marketing and PR agency that rebranded as Wise Collective. Martech Cube reported that the 13-year-old agency dropped the PR name to better reflect a wider range of marketing disciplines and a collective, integrated working model. Wise Collective is the new name of Wise PR, not a separate parent company.

Who founded and leads Wise Public Relations?

Harrison Wise founded the firm and serves as president. In a 2022 interview, the Rolling Stone Culture Council reported that he started it more than fifteen years earlier after working at other agencies and a short-lived tech startup, and that the agency helped launch companies later acquired by Google, Facebook, Twitter and Oracle. Robert Zimmerman joined as global managing director and chief of staff in January 2020, responsible for staff, operations and client relations, per Agility PR, which says he previously served as senior vice president of corporate communications, PR and public affairs at WWE from 2008 to 2012.

What happened in the Zimmerman merger and the Wise Collective rebrand?

Wise Public Relations merged with Zimmerman Strategic Communications in January 2020, a deal reported by O'Dwyer's and the Holmes Report. Agility PR said the combination aimed to expand sports, media, entertainment and crisis and reputation management work. The agency later rebranded as Wise Collective, with Martech Cube describing a 13-year-old agency moving to a collective model and adding a new hire with a background in sports, entertainment, healthcare and CBD and cannabis marketing.

Item	Detail	Source
Cannabis work begins	2015, with the MedMen launch	The Bluntness
Observer cannabis PR list	Named among 2019's most powerful cannabis PR firms	The Bluntness
Zimmerman merger	January 2020	O'Dwyer's, Holmes Report, Agility PR
Rebrand	Wise PR becomes Wise Collective	Martech Cube
Cannabis share of business	About 40 percent	Rolling Stone Culture Council

What does Wise Public Relations do?

Wise Collective describes itself as a full-service integrated marketing communications firm, covering brand design, marketing strategy, digital tactics and content marketing, per Wise's Rolling Stone Culture Council profile. Wise told the council the firm first served advertising and marketing technology, then moved into cannabis from 2015. He also launched The Bluntness, an independent media property covering the cannabis industry, as a way for clients to get their stories told.

Which clients has Wise Public Relations worked with?

FIA Formula E came over with Zimmerman in the 2020 merger, per O'Dwyer's and Agility PR. The Bluntness says Wise and his agency launched MedMen in 2015, which began their involvement in the cannabis industry.

How does Wise Public Relations compare with other technology and New York PR firms?

Wise Public Relations sits among boutique New York agencies listed in the PR agency profiles directory and the best PR firms in New York list. Its mix of technology, fintech and cannabis work overlaps with the technology PR, fintech PR and cannabis PR sections, and its sports and entertainment work with the sports PR section. For other technology-focused profiles, see Hotwire PR and Akrete.

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Related: PR agency profiles, New York PR firms, Technology PR, Cannabis PR, Sports PR, 5W Public Relations