Akrete: PR and Marketing Firm Profile

Firm profile in EPR’s PR Firms & Communications Agencies directory. See also: Coyne PR · Q&A with Tom Coyne · Q&A with Christine Abbate, Novità.

Akrete is a public relations and marketing agency founded in 2011 by Margy Sweeney. The firm operates across Los Angeles, New York, Chicago, Boston, Evanston (Illinois), and Orlando, and specializes in making complex categories — real estate, property technology, financial services, and cannabis — accessible to buyers, investors, and the trade press.

Leadership

Margy Sweeney, founder and CEO of Akrete, has worked in communications and marketing for more than two decades. She built Akrete to apply senior marketing, communications, and digital expertise to client growth in categories that reward technical fluency.

Services

Akrete’s offering runs across three connected practices:

• Public relations. Corporate, crisis, investor, and political communications; issues management; media relations; media list development, monitoring, and intelligence; wire distribution; press releases; content placement; and executive speaking engagements.
• Marketing. Branding, business development, competitive analysis, digital and email campaigns, integrated marketing, market positioning, product launches, sponsorships, sales collateral, plus metrics and analytics.
• Social and digital. Community and channel management, content development, blog strategy and blogger outreach, influencer partnerships, and integrated social and email marketing.

Client roster and sector focus

Akrete concentrates on real estate, property technology (proptech), financial services, and cannabis — categories where regulated disclosure, investor audiences, and technical product detail make communications harder than in mainstream consumer PR. Named clients have included Arbor Lodging Partners, Norman Partners, KeyBanc Capital Markets, Free Market Ventures, Building Social, Garden Remedies, The Goldie Initiative, and Third Federal.

Bottom line

Akrete is a strong shortlist option for real estate developers, proptech founders, financial services firms, and cannabis brands looking for an integrated PR, marketing, and social partner with multi-city reach and senior operators on the account.

Related on Everything-PR

• PR Firms & Communications Agencies — the full EPR agency directory.
• PR Firms Directory.
• The PR Industry Map.
• Coyne PR Profile · Q&A with Tom Coyne.
• Q&A with Christine Abbate of Novità Communications.
• Ask The Experts — the full Q&A series with agency founders and CEOs.
• Real Estate PR · Financial Services PR · Cannabis PR.