The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programmes, using a variety of flexible models and approaches. We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial, and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programmes to shape and influence the actions of others. Headquartered in Geneva, Switzerland, GAIN has representative offices in Denmark, The Netherlands, the United Kingdom, and the United States. In addition, we have country offices in Bangladesh, Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, and Tanzania. Programmes and projects are carried out in a variety of other countries, particularly in Africa and Asia. Better Diets for Children (BDC) is one of GAIN’s core programmes focused on transforming food systems so that they deliver better diets for all children. We work with a range of partners to make nutritious foods more desirable, available, and affordable.


The Global Alliance for Improved Nutrition (GAIN) is issuing this Request for Proposal (RFP) and will be the administrative lead organization for this RFP. The purpose of this RFP is to engage the services of a bold and persuasive communicator to create creative content, deliver BDC’s communications objectives, and help us to tell the Better Diets for Children story.

Scope of Work:

Together with the Programme Lead, Better Diets for Children and in consultation with the Cluster Lead, programme and project managers, the consultant will deliver the following objectives and deliverables


• Finalise and implement the BDC communications strategy and identify new and creative ways to enhance the visibility and outreach of BDC’s work.
• Build awareness of BDC’s work with external and internal audiences.
• Collaborate with country offices to develop and share their own content.
• Support the creation, and delivery of multi-channel digital communication products that reach and engage international online audiences.


• Provide strategic advice and input into the Better Diets for Children communications strategy and influencing goals
• Create a BDC brand pack including BDC boilerplate, PowerPoint deck and booklet.
• Develop one article/blog/visual story (infographics/photo documentaries) for each BDC project (five in total)
• Update the BDC page on the GAIN website
• Create social media assets for prolonged use
• Develop a digital campaign with GAIN staff in advance of World Egg Day and World Food Day The table below provides illustrative dates for the work.


The consultant should have proven experience or knowledge in the following areas:
• Branding;
• Creative concept development, collaboration with multimedia designers;
• Digital and social media strategy and execution;
• Editorial writing, copywriting and messaging in English;
• Communications, campaign and strategy development;
• Ability to synthesize technical information in non-technical terms
INSTRUCTIONS FOR RESPONDING This section addresses the process for responding to this solicitation. Applicants are encouraged to review this prior to completing their responses.

    Please direct all inquiries and other communications to the contact below.
    • Sonia Perrier, Associate Targeted Dietary Improvement Programmes, GAIN Switzerland. E-mail: Phone: +41 22 749 1842 2. BUDGET Applicants are required to provide GAIN with a detailed fee percentage proposal. The final budget amount will have to be approved by the organisation prior to starting the project. 3. FORMAT FOR PROPOSAL The proposal needs to be formatted as follows: Please remove your name, age, location, name of educational institutions from your entire proposal including CV, cover letter and portfolio.
    • CV/Resume highlighting recent and relevant experience.
    • Detailed one-page proposal/cover letter explaining how the scope of work will be addressed including a budget.
    • Provide a portfolio of your creative content demonstrating the breadth and depth of your experience and skills.
    • Offer of services (at the end of the document) Please do not include references in your proposal.
    Completed proposals should be submitted to GAIN by email to before 5pm on 3 rd July.

Due Date:

5pm on 3rd July


Sonia Perrier, Associate Targeted Dietary Improvement Programmes, GAIN Switzerland. E-mail: Phone: +41 22 749 1842

Agencies worth considering include Finn Partners and shift Communications.

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