EIT Urban Mobility Issues Digital Marketing RFP

Scope: The EIT Campus has been running for over three years, during which it has established a strong brand Europe-wide. Throughout this period, it has maintaining daily communication activities and high-impact campaigns characterised by high-quality standards that respond to the evolving and diverse needs of the project. The previous activities have been run in multiple channels and through different formats, ensuring that all relevant target audiences were covered, with a combination of an organic and paid approach.

In response to the Initiative’s growth, digital communications activities have been granted with additional funding, to maximise its impact from 2026 to 2028. EIT Urban Mobility (the EIT KIC leading the EIT Campus and its digital marketing, communication and dissemination strategy) is looking for a provider that has the knowledge and expertise required to continue to implement a powerful, fit-for-purpose marketing and dissemination strategy on the basis of the brand, building on the previous high-quality communication activities carried out.

This task will consist of the following Work Packages (WP):

1. WP1 : Digital marketing and dissemination strategic plan. The provider will develop and implement a tailored digital marketing and dissemination strategic plan for the EITCampus for the period 2026-2028. The plan needs to be submitted maximum one month after having signed the service contract and it is subject to the EIT Campus approval to start implementation. This strategic plan will focus on activities to build on past digital marketing assets and strategies implemented on the EIT Campus in the past, especially those which had a higher impact in the past three years. This strategic plan is to include, at least:
   1. An assessment of past digital marketing and communication activities, including at least: paid media, organic media, email marketing (newsletter and community emails), user journeys from awareness to conversion. The provider will receive the necessary data and relevant documents to carry out this exercise at the beginning of the programme.
   2. A proposal for: 1) Continuity of the existing activities; 2) Deployment of new activities, formats or channels (e.g. new channels, video production, influencer marketing, etc.)
   3. A 3-year top-level strategy responding to the project’s main KPIs and ensuring results

with the lowest CPR possible.

1. A brief project management and partnership plan, including team roles and tasks, timelines, resource allocation per WP, risks and mitigation measures, ways of communication and reporting, timesheets, and other housekeeping measures.
2. The strategy and all resulting work and assets must ensure compliance with the EIT Community guidelines, to be provided by the EIT Campus team at the beginning of the service.
3. WP2 : Paid media management. The provider will propose, design, implement and optimise all paid media activity for the EIT Campus, owning the media spent budget, which should be at least 70% of the budget allocated for paid campaigns. In this work package, the provider will:

1. Identify the ideal media mix based on best-performing channels, including but not limited to Google Search, YouTube, LinkedIn, Meta, Reddit, trade publications or influencers
2. Come up with ideas to increase market penetration and maximise conversion
3. Propose the best fit-for-purpose channel(s) per marketing goal on targeted campaigns
4. Produce enticing assets and copies for the campaigns, in alignment with the EITCampus team and following the EIT Campus and the EIT Community brand guidelines
5. Monitor and optimise campaign results periodically and report them to the team biweekly, ensuring that the EIT Campus traffic and conversions KPIs are being achieved.

3. WP3 : Search Engine Optimisation (SEO). The provider will continue the implementation of SEO improvements to the EIT Campus, both technical and content-wise, ensuring visibility and relevance of its content across search engines. In this work package, the provider will:

1. Propose and implement technical and content SEO adjustments on the platform, in continuation of the work done in 2025, putting particular efforts to ensure visibility in AI-powered results (AIOs)
2. Identify key relevant topics for the EIT Campus blog, and create, in accordance with those, at least 2 SEO-optimised blogs per month
3. Monitor and update SEO implementation periodically and report advances and results
4. Produce an annual report, based on a given template and content requested by the EIT Campus team on the SEO optimisation activity.

4. WP4 : Additional design and production support to EIT Campus visual material. The EITCampus team manages organic media internally, for which visual material is produced every day. There might be formats that cannot be produced in house, so the provider must dedicate part of the budget for a retainer to support content production when/if needed. The provider must be able to support the EIT Campus team with the design and production (ideally through owned means and not outsourcing) of visual, video and other formats for EIT Campus content. These might include:

1. Video and animation
2. Newsletter layouts
3. Landing pages layouts and web banners
4. Big-format printing (e.g. booth design)
5. Merchandising design
6. Media toolkits
7. Other formats which cannot be produced in house.

5. Monitoring, reporting, lessons learnt and recommendations. The provider is expected to track and share the results of all activities run, assess impact, and build reports with quantitative and qualitative outcomes of the activities, including learnings and data-driven strategy recommendations. This work package includes:
6. Regular (biweekly) online meetings with the EIT Campus operations team to focus on campaigns and day-to-day activities and results
7. Monthly reporting the relevant marketing KPIs, through a template spreadsheet provided by the EIT Campus team
8. Monthly reporting of budget spent and timesheets, through a template spreadsheet provided by the EIT Campus or by the provider
9. Quarterly strategy follow-up online meetings to review progress and implementation of the digital marketing and dissemination strategic plan
10. Annual report, through a template Word document provided by the EIT Campus, including all results from the period, lessons learnt, and recommendations moving forward.

It is important to note that, even though the contract is signed with EIT Urban Mobility, the provider might on some occasions interact with different actors from the consortium running the Initiative, who collaborate with the EIT Campus on outreach and events, and other activities connected to visibility.

Due Date: March 8 2026 

Contact: Ms Marta Albújar Villarrubia procurement@eiturbanmobility.eu