Title: Website Redesign, Development, and Maintenance
Scope: The selected firm will be responsible for:
Discovery & Strategy
- Stakeholder interviews (Alliance staff, board members, partners)
- Review of existing content, analytics, and user behavior
- Sitemap and information architecture development
- Content strategy recommendations
Design
- Homepage and key interior page templates
- Visual design system aligned with Alliance branding
- Interactive elements (maps, event listings, district data, etc.)
- Accessibility-first design approach
Development
- CMS setup and configuration
- Custom templates and modules
- Integration with:
- Email marketing platforms (Mailchimp)
- Event calendar tools
- CRM or stakeholder databases (if applicable)
- Social media feeds
- Search functionality
- Analytics setup (Google Analytics 4, heatmapping optional)
Content Migration
- Migration of existing content
- Cleanup and restructuring as needed
- Support for new content creation (optional)
Testing & Launch
- Cross-browser and device testing
- Accessibility testing
- Performance optimization
- Redirect mapping
- Soft launch and final deployment
Training & Documentation
- CMS training for Alliance staff
- Written documentation for ongoing maintenance
Optional Ongoing Support
- Hosting recommendations
- Maintenance and security updates
- Content support
- Feature enhancements
Due Date: 5pm PST on April 27, 2026
Contact: Daniela Vasile, COO, [email protected], 415-781-7880 x114
https://downtown.org/wp-content/uploads/2026/04/RFP26_USA_Website.pdf
