Title: BRAND IDENTITY & WEBSITE REDESIGN
A. Brand Identity Development and Creative Assets
Deliverables must include:
- Brand discovery process that includes staff, board, member and community input
- Updated brand positioning and messaging
- Logo redesign, with multiple file types, color/black and white configurations and orientations (stacked, landscape, lockup) to support a variety of uses
- Comprehensive color palette and typography guidelines
- Brand guidelines
- Plug-and-play templates for social media, presentations, marketing, and print materials
The goal is a flexible identity that reflects:
- Creativity and vibrancy
- Community and collaboration
- Accessibility and inclusion
B. Website Redesign & Development
Deliverables must include:
- A fully functional website that provides:
- Streamlined navigation optimized for UX on both desktop and mobile formats
- Comprehensive, brand-aligned copy about the organization, the team, and the mission/vision, the GCAC, classes, programs and events
- Payment portals
- Online registrations
- Forms and applications
- Website architecture and user experience design
- Updated visual design aligned with brand
- Responsive, mobile-friendly design
- Robust and intuitive event promotion functionality
- Easy-to-navigate artist or business directories
- Integrated CMS
- SEO best practices
- Latest state and federal WCAG accessibility standards
- Analytics integration
We welcome recommendations on platforms or CMS.
Due Date: Friday, April 24
Contact: [email protected]
