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Praytell: Brooklyn Creative PR Agency Profile

Praytell is a Brooklyn creative communications agency founded by Andy Pray in December 2012, acquired by the Project network in 2016 and named PRWeek Agency of the Year in 2020.

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Specialty

Creative & Brand PR

Profiled

Jan 8, 2021

Desk

EPR Editorial Team

Firm summary

Originally published January 2021. Updated October 14, 2026.

What is Praytell?

Praytell is a Brooklyn creative communications agency that Andy Pray founded in December 2012. It blends earned, owned, social and paid media for tech, beverage and lifestyle brands and has been part of the Project network since 2016.

How did Praytell start and grow?

Pray worked at Ruder Finn, Waggener Edstrom and Antenna Group before founding the firm, per the Holmes Report. The Brooklyn Reader reported that revenue grew 217% to $2.94 million in its first year as staff more than doubled to 21. When Project bought it in August 2016 it had more than 45 employees and offices in Brooklyn, San Francisco, Austin and Los Angeles, and Pray, Cleveland and Claudio Taratuta continued to lead it.

What campaigns has Praytell reported?

The agency says an Evian bottle honoring Andy King from the Fyre Festival documentary generated close to a billion media impressions and 330 million social impressions within hours, and that its launch of Samsung's NEON before CES 2020 became the most anticipated launch of the show. A directory also describes a four-day workweek and an employee stock ownership program, which were not independently verified.

What recognition has Praytell received?

The Holmes Report named it New Agency of the Year in 2015, and the 4A's profile cites PRWeek Agency of the Year, the Holmes honor and three PRWeek Best Places to Work awards. EPR's earlier version said it won a $21.6 million revenue score from PRWeek judges, which was not confirmed.

Which clients has Praytell worked with?

EPR's earlier profile listed Tito's, Evian, Goose Island, Vivino, Match, Golden Road Breweries and Footaction. Current clients should be confirmed with the agency.

How does Praytell compare with other creative PR agencies?

Praytell is a larger network-owned creative agency, so compare it with LaunchSquad, Inkhouse and Marketing Maven.

Related: PR agency profiles, PR leaders directory, New York PR firms

Praytell: Brooklyn Creative PR Agency Profile FAQ

Who founded Praytell?

Andy Pray founded Praytell in December 2012.

Who owns Praytell?

Project, an independent agency network, acquired it in August 2016.

Where is Praytell based?

It is based in Brooklyn, New York. Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.