EPR's Agency of Record pillar — what AOR means, the selection process, the scope, the measurement, and why AI Communications capability is now a procurement criterion.
How three carmakers run PR through three long agency relationships — Subaru via Carmichael Lynch (28 years), Toyota via Saatchi LA (50 years), Ford via Wieden+Kennedy (18 years). The actual mechanics.
Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.