Authenticity in the Restaurant Industry

2022-01-07 by EPR Staff

Authenticity is the perceived honesty and genuineness of a message or an experience. In the restaurant business, it means that customers feel like they are getting authentic food and genuine service in a place that has personality and soul. Authenticity is a crucial part of the restaurant experience. If customers don't feel like they're getting a true dining experience, they won't come back. Customers want to know they can trust the food and service they receive at a restaurant. Being authentic allows a restaurant to stand out from other dining establishments and draw in a more loyal customer base. Maintaining... Read More >

What Does a Financial PR Firm Do?

2022-01-07 by EPR Staff
The Numbers of Financial Communications

A financial public relations firm or financial PR firm is a company whose primary function is to work with the news media and reporters in order to generate publicity for a client's business.  PR firms provide client companies with media access through speaking opportunities, press releases, advertising, celebrity endorsements, and other forms of outreach in an effort to raise the profile of the clients they represent. Financial public relations firms are typically retained by emerging companies to help them develop brand awareness and establish credibility. A financial PR firm helps to promote and market a company's products and services to... Read More >

The Function of the Customer Success Industry

2022-01-06 by EPR Staff

The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results. This includes monitoring and analyzing customer data as well as improving communication between companies and their clients. The field is still relatively new, so it is constantly evolving in order to keep up with the ever-changing needs of modern businesses. As companies look for more effective ways to increase revenue and grow their clientele, many are turning  to those which specialize in customer success management strategies. The goal of these strategies is to provide businesses with more efficient and effective ways to deal... Read More >

Why Beauty PR is more Essential than Ever

2022-01-06 by EPR Staff
The Right Way to Break into Beauty PR

Beauty PR has never been more important for beauty brands. The industry has changed considerably in recent years, and the beauty press is often the first place that consumers turn to for honest product reviews and the latest news about new products and trends. There is an increasing amount of competition in the beauty industry, and it has become increasingly difficult for brands to stand out . Consumers are looking for new and exciting products, but they also want their favorite brands to stay true to themselves. With so many companies vying for attention, standing out  is crucial. Many brands... Read More >


2022-01-05 by EPR Staff
Marketing Blockchain

NAMED AGENCY OF RECORD FOR nWAY, THE DEVELOPER AND PUBLISHER OF POWER RANGERS: LEGACY WARS Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract attention, has been appointed to work with nWay as the agency continues to grow. nWay is a developer, publisher, and tech platform for competitive multiplayer games across mobile, PC, and consoles.  Virgo has already done tremendous work in the blockchain and NFT space working with the likes of Upland, Genies and OpenSea. Earlier this year the company ran campaigns for OpenSea’s raise of $100 million at a $1.5 billion value from A16z to scale its open nonfungible... Read More >

Marketing RFP Issued By Iowa Tourism Office

2022-01-05 by EPR Staff
Summer at the Capital 7dd3e748 5056 a36a 062a8ea50dbdd59b

Introduction This RFP is issued for the ITO/IEDA to seek proposals from bidders to develop, implement and administer a Meeting & Event Marketing Incentive Program, designed to stimulate business travel, sports, meetings, conventions, conferences and group travel in Iowa. The program should leverage public and private partnerships and be an effective marketing and sales tool for Iowa entities to attract groups, sporting events, meetings, conventions, etc. to the state. The pandemic has inordinately impacted the meeting, convention, event and sports tourism market. Nationally, Q4 2021 group bookings remain 26% below 2019 levels and are expected to remain suppressed throughout 2022... Read More >

Christmas marketing ideas for small businesses

2022-01-05 by EPR Staff
Christmas Travel Tips 2015

Christmas is an excellent opportunity for increased sales. It is important that businesses have the  products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many nations, as sales increase considerably in almost all areas of retail. Businesses across the country prepare for the all-important period in the retail calendar. Given below are holiday marketing ideas that would be helpful for small businesses to implement in order to avoid seasonal troubles . 1) Christmas email - Emails are the most easily-customizable tool for the holiday season. The mail does not have to contain sale-oriented... Read More >

Essential Things People Should Know About PR

2022-01-04 by EPR Staff
entrepreneur tips and tricks

It seems that the public relations industry doesn’t do a great job at its own PR, because there aren’t a lot of people that can explain what the industry actually does. Most people know what construction workers, healthcare workers, or teachers do, but that’s not the case for public relations professionals. In fact, most people in the industry constantly have to explain to others that their jobs aren’t all about buying ad space, telling journalists what to write about, or even handing out free samples in public.  While PR professionals work on promoting their clients’ brands, it’s different from advertising... Read More >

Communications RFP Issued By California State University Channel Islands

2022-01-04 by EPR Staff

The purpose of this RFP is to solicit proposals from qualified proposers who if selected shall provide market research for use in the development of a University-wide integrated marketing communication (IMC) and strategic enrollment management (SEM) plans for California State University Channel Islands. About the University California State University Channel Islands (CSUCI) opened in 2002 as the first public, four year university in Ventura County. The University is a member of the nation’s largest and most diverse university system encompassing over 400,000 students and 43,000 employees on 23 campuses throughout the state. As of Fall 2021, over 6,437 students are... Read More >

Event Management RFP Issued By City of Highland Park

2022-01-03 by EPR Staff
City of Highland Park

The City of Highland Park, Illinois (“City”), seeks proposals, including qualifications and quotes, from event planning agencies with municipal experience to develop and implement original events and other City programming from June 15 – December 15, 2022. The primary project objective is to create a fun community atmosphere and attract visitors to the City’s Central Business District, hereinafter “Uptown Highland Park” to support local businesses. The events will take place in a new concept space named Uptown Crossing. Uptown Crossing will feature alfresco dining, an entertainment stage, bocce ball courts, and large-scale chess games. Visitors and residents will have the... Read More >

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