PR Leaders

Crisis Management Plan

Unlocking the Power of Crisis PR

In today’s hyper-connected world, a single misstep by an organization can quickly snowball into a full-blown public relations crisis. From product recalls to data breaches and social media gaffes, the potential for reputational damage is ever-present. Here’s where crisis PR steps in.  It’s the strategic use of communication to mitigate negative impacts

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How to Build an Effective Local SEO strategy in 2021

How to Create an Impactful Internal Communications Strategy

A strong internal communication plan is crucial in today’s corporate world. Especially forinternal communication strategies, which are vital for a motivated team. It’s more than just sending emails – it builds solidarity, transparency, and a shared vision to drive a company forward towards its goals. Evaluating the current situation and setting goals

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technology public relations

How to Leverage Tech PR for Industry Leadership

The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big shot amongst the tech giants can sometimes be incredibly difficult. Fortunately, tech PR is the secret ingredient, a

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Victoria Vaughan

Q&A with Victoria Vaughan: Founder of ICL agency

Victoria Vaughan who has over 10 years of experience in the tech space, primarily serving as CEO of Cointelegraph, the largest media dedicated to the crypto market with over 13M monthly visits. Victoria сo-founded ICL, now a leading PR agency, to set the new standards for web3 PR & Marketing. She is

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Adding Thought Leadership To Your Marketing Strategy

Turning CEOs Into Thought Leaders

In the dynamic landscape of professional networking and business influence, LinkedIn has emerged as a powerful platform for executives to establish themselves as thought leaders. For CEOs, in particular, leveraging LinkedIn as a thought leadership tool can be instrumental in building personal and corporate brand reputation, fostering industry influence, and

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The Black Homeownership Marketing Campaign

Ronn Torossian On Incorporating Generative AI in PR

Generative artificial intelligence (AI) is revolutionizing the field of public relations by offering innovative solutions that enhance efficiency, creativity, and the overall effectiveness of communication strategies. Generative AI plays a pivotal role in several areas within the PR landscape.  Automated content generation Generative AI excels at automating content creation, making

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Customer Loyalty

Effective Strategies for Enhancing Customer and Public Relations in Your Business

Effective customer and public relations are the cornerstone of a successful business. Building and maintaining positive customer relationships in business and with the public can lead to increased brand loyalty, improved reputation, and long-term business growth. Brand loyalty Positive customer relations strategies foster brand loyalty. When customers feel valued and appreciated, they’re more likely

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ecommerce challenge customers exploding expectations

Navigating the Business Landscape with Customer Journey Analytics

Understanding customer preferences and behaviors is crucial in today’s competitive business world. Customer journey analytics provides valuable insights into the customer experience. What is customer journey analytics? Customer journey analytics involves collecting and analyzing data to track customer interactions and experiences with a business. It maps the entire customer journey, from awareness to

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Pawlicy Advisor

Agency Roundup – 5WPR Selected by Pawlicy Advisor

5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible for raising widespread awareness of Pawlicy Advisor’s services in both the veterinary and consumer spaces. “At

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Cost Per Lead Calculation

Ronn Torossian Of 5WPR On How to Calculate and Analyze Costs Per Lead

In the world of marketing and sales, understanding the effectiveness of campaigns and strategies is crucial. One essential metric in this regard is the Cost Per Lead (CPL), which helps businesses measure the efficiency of their lead generation efforts. Calculating and analyzing CPL effectively can provide valuable insights into the return on

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