PR Leaders

Meet the Man Who Claims To Have Invented The Word Marketing

Philip Kotler a professor of Kellogg

A few months ago, we revealed that global PR conglomerate Porter Novelli claimed to have “…pioneered social marketing” – and while we found that claim rather over-the top, now we have found someone who claims to have invented the word marketing. And while marketing has been around forever, Philip Kotler a professor of Kellogg Graduate […]

Michael Kempner MWW says Go Mobile Or No Go Nowhere

Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I’m telling you what you may already know is so you heed the advice I’m about to offer your business. Heck, he advises world leaders, surely your business can’t lose listening at least, now can it?