A few months ago, we revealed that global PR conglomerate Porter Novelli claimed to have “…pioneered social marketing” – and while we found that claim rather over-the top, now we have found someone who claims to have invented the word marketing. And while marketing has been around forever, Philip Kotler a professor of Kellogg Graduate […]
Larry Rasky, Chairman and CEO of Rasky Baerlein Strategic Communications, is a very well-connected big-wig PR guy – and so we wrote what we thought was a positive profile of Rasky Baerlein, including a description of the company as a firm with “a great reputation,” which is “highly experienced.” Imagine our shock when we received […]
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I’m telling you what you may already know is so you heed the advice I’m about to offer your business. Heck, he advises world leaders, surely your business can’t lose listening at least, now can it?