Agency Roundup – 5WPR Selected by Pawlicy Advisor
5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible for raising widespread awareness of Pawlicy Advisor’s services in both the veterinary and consumer spaces. “At Pawlicy Advisor, it is our goal to bring both pet parents and veterinarians access to the best care for their pets, no matter what their needs,” said Edwin Plotts, Director of Marketing at Pawlicy Advisor. “We look forward to working with 5W to further achieve this and continue to drive awareness for what we have to offer.”
Southern Point Co., US based outdoor apparel brand, has selected Brandon as its agency of record. As part of the partnership, the firm will be responsible for developing and executing strategic marketing campaigns across multiple channels, including digital, social media, and traditional advertising. Brandon will also work with Southern Point Co, on website management, search engine optimization, analytics, and Amazon store management.
Kreps PR & Marketing has announced that it is working with expedition cruise company Australis on strategic PR services. The goal of the campaign is to raise brand awareness of Australis in North America, and includes media relations and strategic alliances. “Kreps PR has decades of experience working within the tour and travel space,” said Australis sales director North America Felipe Castro. “We look forward to leveraging their strategic skills to augment our visibility in key markets.”