Company Profile: Murphy O’ Brien
THEIR COMPANY
Murphy O’ Brien is a team of master storytellers who elevate and build brands, deliver the exceptional, and ignite and cultivate powerful relationships.
MISSION AND VISION
Murphy O’ Brien is an agency built for a connected world. They are plugged in, always-on, and create innovative campaigns and extraordinary results for the brands and campaigns they serve. For over 30 years, the most trusted and iconic brands have partnered with Murphy O’ Brien to secure media coverage that positively impacts their reputations and bottom lines. Their team of public relations experts and social media specialists keep the media’s focus on their clients, developing the relevancy, awareness, and demand needed to engage their customers.
SERVICES
Their services build brand awareness, credibility, and audience demand. Their focus is on getting the customer’s brand in the news. They do this by building and maintaining personal relationships with the media and social influencers who matter the most to secure high profile television, magazine, newspaper, radio, and online media coverage, Services include-
● Message development
● Strategic PR planning
● Creative programming and promotions
● Spokesperson interviews
● Publicity tours
DIGITAL AND SOCIAL
They believe in leveraging cutting-edge technology platforms and advanced analytics to create, monitor, measure, and report on success. In this area, their services include-
● Social media platform analysis
● Creative content strategy, planning, and execution,
● Community management, engagement, and growth
● Brand social media guidelines
● Training
● Sweepstakes and contests
● Influencer vetting, contracts, campaigns, and promotions
● Social media advertising and optimization
● Social listening and reporting
● Brand social media guidelines training
● Content performance reporting
● Competitive research, analysis, and monitoring.
EVENTS AND PARTNERSHIPS
They believe in creating the halo effect, by aligning clients with like-minded partners and influencers who garner attention and impact product perception. In this area their services include-
● Brand partnerships
● Influencer endorsement and confluence
● Media and influencer events
● Press coverage
AWARDS
Consistently lauded for their exceptional performance in the travel, hospitality, real estate, restaurant, and lifestyle sectors, their long list of awards include,
Hermes Creativity Awards, Publicity Campaign 2019, and Magazine Placement Gold 2019 among others. They rank at number 14 amongst Top Medium-Sized companies in Los Angeles Business Journals’ ‘best places to work’.
COMPETENCE
They show excellent competence in media outreach, enhanced brand awareness, strategy development and partnerships in travel, lifestyle and real estate. They specialize in thoughtful outreach campaigns, PR plan and timeline development and agency collaborations. For enhanced brand awareness, their programs include-
● Social media guidance
● Special events
● Executive visibility and spokesperson interviews
● Industry awards and accolades
● Crisis communications
● Broker events/introductions
CLIENTS
Their clients include Kennedy Wilson, Toscana Country Club, Etco homes, Visionary women, the Beverley Hilton, Carmel Valley Lodge, Big Cypress Lodge and La Quinta resort and club among others
