City of Boise, Arts and History Brand Awareness and Engagement RFP

By EPR Editorial TeamDecember 15, 20182 min read

Share

A&H requests proposals by qualified firms to research, create and develop an implementation plan for brand activation efforts. Responses to this RFP will provide A&H with the information required to assess, evaluate and select a consultant based on prior experience, qualification, methodology and approach, and work performed in the government sector and in similarly sized communities. It is important to note that this is a brand activation campaign rather than an initiative to create a new brand or an effort to rebrand the agency.

Scope of Work

The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified consulting firms with solid experience in audience research and analysis (both quantitative and qualitative), message/positioning development, and government identity/branding including development of a brand activation campaign; recommendations for techniques and rollout to include interactive and social media marketing, as well as traditional marketing, media and promotions; and recommendations for results tracking/measurement. The Boise City Department of Arts & History (A&H) is seeking the development of brand activation efforts to help increase awareness of and engagement in the department, its services, and programs.

Audience Research

Understand how people perceive the department, use its services, and participate in its programming

Awareness & Engagement

Increase department awareness and service/program engagement through:

Identification & Pride – Identify and promote what A&H stands for and makes it distinct and appealing both locally and in a regionally competitive environment;
Uniformity – Convey a common message and image of the department to audiences both within and outside the City of Boise;

Endorsement

The brand activation efforts must be authentic and resonate with stakeholder groups, citizens, businesses, and community/cultural organizations within the City of Boise and throughout the region to ensure public trust.