PR Leaders

Q & A With JJ Studio Managing Director Julia Lemberskiy

2021-02-02 by Jade Minh

What is JJ Studio and how did it come about?  JJ Studio was founded by Janeesa Hollingshead and me in the summer of 2020 to provide marketing, operations, and product launch services to startups. Prior to JJ Studio, Janeesa and I have each spent over a decade in leadership roles at tech startups around the world, most recently for 4 (Julia) and 6 (Janeesa) years at Uber. Due to a covid-driven mass-layoff, Janeesa and I lost our jobs as Head of Expansion and Head of Central Operations at Uber and decided to join forces to found JJ Studio. In the past... Read More >

Q&A with Jason Hennessey, CEO of Hennessey Digital

2021-01-26 by JamesD
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1) How did you get your start in SEO? I think most people who have been doing it for a while got their start in SEO accidentally. In 2001, I had a mobile DJ company. I was paying for college with the GI Bill and the money I was making by DJing weddings. I wanted to reach brides coming to Las Vegas for a destination wedding, and I had an idea to build a web directory for brides to connect with wedding vendors -- DJs, banquet halls, photographers, florists, etc. So I hired a developer to build the site, “WeddingMall.com.” He... Read More >

A New Cloud’s Come Over Us

2021-01-26 by Ronn Torossian

There are hundreds of quotes about clouds, so why should it be any different in marketing? Like those clouds that pass overhead and continually evolve and reshape themselves, cloud marketing, too, has gone through many changes. Most marketers agree that cloud marketing aims to reach consumers where they frequent, whether it’s social media, websites, or email. But from there, one can find many differences in priorities and approach. One of the primary reasons is that historically, many marketers have singular focuses on customer acquisition or management of different forms of engagement. The result is scattered cloud cover. The nucleus of... Read More >

Q & A With Anastasia Golovina: International PR Consultant For Ditto PR

2021-01-25 by JamesD
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Anastasia Golovina is a PR specialist with extensive experience in journalism, and financial and blockchain projects. She has managed communications for various blockchain startups, such as Ripio Credit Network, SingularityNET, Celsius and others. Anastasia is the best person to talk to about bringing nascent industries into the mainstream and explaining complex subjects in a simple manner. In the last month alone, she’s gotten her clients featured in Bloomberg, Forbes, CNN, Business Insider, NY Post, and other media outlets. She now works at Ditto PR, a Brooklyn-based PR agency renowned for its client-focused culture and strong media relations. What are the biggest... Read More >

Q & A With Hugh Burnham, CEO Lumina Communications.

2021-01-24 by Julio Juarez
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Interview today with Hugh Burnham, CEO of Silicon Valley-based Lumina Communications. Can you tell us a bit about Lumina Communications? Lumina Communications is a B2B tech public relations firm with offices in Silicon Valley and Manhattan, New York. Lumina’s team of driven PR professionals are passionate, creative and determined to help businesses differentiate and win in crowded markets. With specialized expertise in public relations, social media, creative and content marketing, Lumina’s PR campaigns have led to IPOs or strategic acquisition exits yielding enterprise value well in excess of $30B. Our team helps businesses develop strong brands and capture the media spotlight to achieve their strategic... Read More >

Q & A With Amy Scissons, Chief Marketing Officer of Russell Reynolds Associates

2021-01-15 by JamesD
Amy Scissons

Today, a Q & A with Amy Scissons, who is the Chief Marketing and Communications Officer of Russell Reynolds Associates, a global leadership advisory and search firm. She is a results-delivery marketing executive with an exceptional record of success in leveraging digital and traditional platforms to support business growth objectives. Amy brings over 20 years of experience leading and developing go-to-market strategies for firms across the globe. Skilled in end-to-end marketing management, her expertise includes integrated marketing strategy, demand generation, customer-centric digital/data-driven marketing and leading high-performance teams. Prior to her current position, Amy served as Chief Marketing Officer for Mercer’s International... Read More >

Digital Marketing Predictions For Year To Come

2020-12-22 by Ronn Torossian

As this tumultuous year comes to a close, marketers and digital PR professionals are looking to embrace even more creative and innovative ways to connect with the target audiences, build awareness, find various online touchpoints or add more digital insights to campaigns. With the absence of gatherings worldwide and the traditional workspace decreasing in popularity, marketers should be looking into digital channels more than ever before. Things are still changing, even right now, which means marketers have to be flexible and focus on providing and maintaining business growth. Digital marketing strategies will be shifting a lot more towards first-party data, especially since... Read More >

Virgo-PR Founded By Public Relations Industry Veteran Mike Paffmann

2020-12-21 by Jade Minh
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Public Relations industry veteran Mike Paffmann has created a new PR agency, Virgo PR, a full-service PR, Digital PR, and digital marketing agency for clients of all sectors. Paffmann has investors and a board of directors representing high-profile individuals in the marketing and public relations space along with a few industry leaders working on day-to-day operations.  Paffmann is an industry veteran, with extensive experience representing clients in enterprise technology, AI, cloud and data.  His background is highlighted by work with IBM, App Annie and leading HR tech companies such as JazzHR, Glint (acquired by LinkedIn and PeopleDoc (acquired by Ultimate... Read More >

Q & A With Jennifer Risi, Founder and President of The Sway Effect.

2020-12-16 by JamesD
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The Sway Effect is a network of independent marketing and communications agencies. At the heart of its work, The Sway Effect is focused on “swaying” opinion and influencing outcomes on behalf of clients while putting diversity, equity and inclusion at the center of everything. The Sway Effect partners with its clients – which sit across various industries from healthcare and technology, to nonprofits and retail – to serve as an extension of their internal teams. Following is a Q&A we conducted recently with Jennifer Risi, Founder and President of The Sway Effect.  How did you get started in PR? As a student at Barnard College at Columbia University, I set... Read More >

Q & A With CEO Of Olive Creative Strategies

2020-12-16 by JamesD
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Today, a feature interview with Jennifer Borba von Stauffenberg of Olive Creative Strategies. Where did you journey with Public Relations begin? My journey began in 1985 when my Dad took me to my first concert to see Cyndi Lauper. I witnessed the power of someone’s voice and what it meant to use influence for good for the very first time and it changed me forever. I spent the next decade trying to figure out exactly what would allow me to positively amplify powerful voices to help people live better and more accepting lives. One day, I met a gentleman at... Read More >

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