Category: Corporate PR

Elizabeth Holmes and Theranos

Elizabeth Holmes and Theranos

Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as...

b2b

B2B Companies and Their Customers

In the realm of B2B marketing and sales, most companies don’t really think about whether they’re going to end up selling their solutions for a long time using the same old strategies. While in...

b2b

Creatively Generating Leads for Your B2B Business

In today’s highly competitive B2B landscape, generating leads is a crucial aspect of any successful business. Traditional lead generation methods such as cold calling and email blasts are becoming less effective. That’s why B2B...

corporate events

Appealing to Businesses for Corporate Events

Hotels are often chosen as corporate event venues. With many hotel brands available, it can be a challenge to differentiate and establish a hotel as a desirable destination for such events. Hotel brands can adopt specific strategies to become...

saas marketing cover 1 1200x900 1

Breaking Down the Different Types of SAAS Solutions

Software as a Service (SaaS) is a cloud computing model where software applications are delivered to users over the internet. SaaS companies have gained significant popularity over the years, due to their flexibility, scalability, and affordability....

Mercy Corps p16

The importance of corporate communications

Many companies spend large chunks of their overall budgets on marketing and public relations efforts, to help them figure out the best strategies that they can use to effectively communicate with their target audiences...

fintech

Future Telecommunication Predictions for Businesses

The telecommunication industry has been leveraging machine learning and artificial intelligence to automate some of its infrastructure operations and is going to continue to do so in the coming years as well. Aside from...