Category: Insights

Event Marketing

What is Event Marketing? Definition, Strategies & More

In the dynamic landscape of marketing, businesses are constantly seeking innovative and impactful ways to connect with their target audience. Event marketing has emerged as a powerful strategy that allows brands to engage with customers, promote...

How to Build Trust as A New Leader

Importance of Trust in the Digital Era

In the digital era, trust has emerged as one of the most valuable and fragile assets for organizations. Public relations professionals play a pivotal role in nurturing, maintaining, and rebuilding trust in an environment...

brand

Building a Brand in the Digital Age

In today’s digital age, building a brand has evolved from traditional marketing tactics to a dynamic and multifaceted endeavor. The digital landscape offers vast opportunities to connect with audiences, but it also presents challenges...

Elizabeth Holmes and Theranos

Elizabeth Holmes and Theranos

Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as...