Types of Research Designs
Research design is a crucial aspect of any research project, as it outlines the methods and procedures that will be used to gather and analyze data. It helps companies in learning more about audiences...
Category: Insights
Research Design Basics
Research design is the plan or framework that outlines the methods and procedures for collecting and analyzing data. It is an essential component of the research process and helps ensure that the results of...
The Importance of Understanding Audience Intent
Audience intent is essential to digital marketing. It’s why people search for a particular keyword, so understanding it is key to effective campaigns. Companies must understand audience intent to craft relevant content that resonates...
Community Building Platforms
Creating a community in today’s digital era is not an easy thing for companies to achieve. That doesn’t mean it’s impossible, however. It only means companies have to use the right platforms and strategies...
Getting Audiences to Watch Entire Videos
Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers...
Product Placement On Reality TV: Is It Effective?
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a...
Digital Marketing Ideas to Market Your Brand Between the Seasons
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies...
Organic Marketing Success
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short...
Benefits of Marketing Investments
There are many things that companies can get from investing in marketing efforts. From being able to reach the customers that they want to market to, to knowing what they need to create solutions...
Communicating a Brand Message on the Home Page
The homepage of the company is basically its virtual business card, which makes the first impression on website visitors and connects with potential customers. The ideal homepage of a business website should have a...
