Insights

An often unspoken piece of a diversity and inclusion program is the creation of a workplace environment where everyone feels a sense of belonging. Belonging is the difference between a company that shows they’re employing D&I versus one that truly supports both by also nurturing it. 51% of LGBT workers, for example, told a Human Rights Campaign Foundation survey that they hide their identity to most of their co-workers. 10% added they quit their jobs because they felt unwelcome. A company’s corporate social responsibility (CSR) program can make a tremendous difference. Not only will it instill pride, confidence and loyalty... Read More >

What is so unusual about Google's new algorithm? It is all about the new update, where page experience is the search engine's primary focus and priority. The new update seeks to improve the overall page experience by eliminating those aspects that give Google a lousy name. Some of the problematic aspects include slow speed, poor page structure and design, and non-engagement. What Exactly Is Page Experience?  Page experience is all about analyzing and optimizing all those aspects that enhance user experience on a webpage. Some of the already existing Google search signals, such as mobile usability, HTTPS usage, and safe... Read More >

Non Fungible Tokens are digital items that have a particular value depending on their uniqueness. They could be portraits, videos, GIFs, and many other formats. Since NFTs are outstanding data components on a blockchain, they are not synonymous with each other. Below is a review of the most costly NFTs, in descending order of value. 1.   Everydays- The First 5000 Days Christie's auction house traded a collection of Beeple's artwork that he created daily since May 2007. When you consider the individual pieces of art, they differ in style and subject matter, but as a combined unit of 5,000 paintings,... Read More >

Last month the Suez Canal, which is a waterway that connects Europe and Asia, ended up blocked by a cargo ship for an extended period of time. This situation made for plenty of crisis communications lessons for business leaders who were following the event closely. The biggest lesson is the steps businesses should take immediately after a crisis to prevent a similar situation from happening again. In fact, that's precisely what the officials of the Suez Canal started doing in the aftermath of the canal blockage, which lasted for nearly a week. The artificial waterway in Egypt is now to... Read More >

In today’s world of digital dominance, reviews can make or break a business. According to the digital media firm, Cox Media Group, 67.7% of consumer purchasing decisions are swayed by what’s revealed on brand review pages. Not only do negative reviews mean a potential loss of business and profitability, but they also result in lower search engine rankings. Need More Proof? 93% of consumers told a study by Podium that they found online reviews for local businesses as helpful as those on Amazon. Another 84% told Thanx, a CRM and digital engagement platform, that they trust online reviews as much... Read More >

This immortal biblical verse from Matthew the Apostle epitomizes what astute leaders of today did to maintain their success throughout the pandemic. Ocean Spray was one such success story and has chalked up several successes. It demonstrated that user generated content (UGC) can positively improve revenue and improve content production by asking and knowing when and where their loyal customers were talking about them and then responding to that with meaningful and memorable actions. The first action occurred when Ocean Spray redirected its focus from newly planned product launches to placing people, community and care first. Doing so led to... Read More >

With projections forecasting that most Americans who wish to be vaccinated against COVID-19 will be able to get their shots by mid-summer, optimism has risen that life and business will return to normal soon afterward. However, with forecasts that more Americans will be working remotely and other studies showing that consumers will be more safety conscious in the future, what can employers do to prepare for the new normal? Some observers might point to August 2019 as the start when the Business Roundtable struck down its long-standing philosophy that corporations maximize their profits for shareholders over anyone or anything else.... Read More >

Businesses that have a purpose other than generating profits and economic value for the owners and stakeholders should explain how everyone that’s involved in the business itself, is making a difference. This way, companies are able to give everyone a sense of meaning and get a lot more support. When a company is able to embrace its purpose, it’s usually during or following a crisis, which makes the business leaders change and encourages them to experiment with different approaches. However, waiting for a crisis and initiating changes then is not necessary when looking to create a business with a purpose.... Read More >

Beyond simply getting profits, plenty of business owners start out with another clear purpose and values that accompany the main purpose, especially when it comes to making any business decisions. As people are constantly changing and evolving, it’s normal for business owners and their companies to want to have their organizations exist in a similar manner. Put simply, conscious businesses are those that are able to build profit through values, according to Fred Kofman, the leadership development advisor at Google. This notion signals the change of companies - instead of companies largely focusing on making the most profits possible, they’ve... Read More >

Like many companies and brands, ad agencies, too, responded to events of last year and called for diversity and inclusion with various initiatives. Agencies were probably driven to act more quickly after the CEO of The Richards Group made what even many of his staff felt were racist remarks during a staff meeting. As reported in an earlier article, many of the agency’s large clients and staff members left following that incident. One agency that reacted quickly was the Publicis Groupe UK. It committed 45 million pounds last summer to launch Embrace Change, a program aimed at fostering diversity, inclusion,... Read More >