Category: Insights

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What is VC Funding? Understanding the Fundamentals

For startups and early-stage companies, VC funding is crucial to their growth and development. Top VC funds provide capital investments in exchange for ownership stakes or equity. Typically, these investments are made in companies with high-growth...

The Importance of Regular Tech Updates to Remain Competitive

Staying ahead of the competition is essential in today’s business world. Companies can do this by keeping up with the latest tech updates of brand rivals. Monitoring competitor activities regularly can help businesses identify opportunities for...

in app purchases

Utilizing the in-app purchases feature

Social media platforms have transformed from communication tools to marketing powerhouses. Instagram and Facebook are two of the most popular platforms, with billions of users worldwide. In-app purchases have become crucial platforms for brands...

market research

Types of Research Designs

Research design is a crucial aspect of any research project, as it outlines the methods and procedures that will be used to gather and analyze data. It helps companies in learning more about audiences...

marketing research

Research Design Basics

Research design is the plan or framework that outlines the methods and procedures for collecting and analyzing data. It is an essential component of the research process and helps ensure that the results of...

Audience

The Importance of Understanding Audience Intent

Audience intent is essential to digital marketing. It’s why people search for a particular keyword, so understanding it is key to effective campaigns. Companies must understand audience intent to craft relevant content that resonates...

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Community Building Platforms

Creating a community in today’s digital era is not an easy thing for companies to achieve. That doesn’t mean it’s impossible, however. It only means companies have to use the right platforms and strategies...