Insights

Choosing A Digital Marketing Agency?

digital gurus

Choosing a good digital marketing agency isnt easy. Here are important factors to look out for: ●     Needs and Budget ○    A company needs to first well describe its needs before meeting with an agency. Factors to be kept in mind include SEO, graphic design, and website. ●     Transparency of An Agency ○    A reputable agency should have a […]

Kaepernick Workout Descended into Chaos… Was That the Point?

Kaepernick Workout Descended into Chaos… Was That the Point?

The NFL had been enjoying a largely controversy-free season, with the exception of HelmetGate, until the league announced it planned to offer a workout to one of the most controversial figures in modern sports: unemployed former quarterback, Colin Kaepernick. Ask any NFL fan, and they likely have an opinion, both about Kaepernick, as well as […]

Organic Searches As Good Marketing

SEO Tools

Organic, once thought to refer only to natural foods, is now king of the hill when it comes to online searches.  Since search engines are always renewing their algorithms, SEO or search engine optimization has become a key player.  Add to that the fact that SEO has changed over the years.  What was effective a […]

COMPANY HEART CARE

COMPANY HEART CARE

Managers may be the heart of a company but how good is their health?  According to Gallup, which tracked more than 50,000 managers between 2014 and this year, not that well. Gallup’s five-year study, which asked over 500 questions, concluded that there were as many downsides, if not more, among managers, than plusses.  The bottom […]

Search Engine Optimization and Digital Media

The process of hiring an SEO service agency might seem time-consuming and expensive but it is worth the effort. It attracts more clicks and research has shown that organic results are more trusted than purchased clickable adverts. However, businesses might still choose to combine both approaches as each has its own benefits. What industries need […]

Freeze!

corporate-news

There are a number of games many of us may have grown up with as kids that had an element of “freeze” in it.  However, when it comes to pensions, that’s a word that workers who are preparing for retirement don’t want to hear. GE was among the latest companies to announce a freeze on […]

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Marketing Goals Should Be Measurable

Marketing-Goals-Should-Be-Measurable-

The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing […]

News and Notes from the Public Relations World

Public Relations World

As is to be expected in a busy industry, today’s headline roundup is full of shifts in staffing and contracts around the public relations world. For image issues stemming from both domestic as well as global professional interactions, public relations firms are constantly making adjustments according to business needs. Cathay Pacific Taps Edelman for Help […]

How Agencies Can Safeguard Against Client In-Housing

in-house-marketing

Industry trends are pointing to a shift in the dynamic between client and agency. As more businesses begin to embrace the idea of bringing their digital marketing work in-house, agencies are feeling the squeeze. The pressure to retain clients is mounting, and with it comes a new set of challenges for agencies looking to stay […]